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Does e-campaigning work? Oxfam International - T. Noirfalisse

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Thomas Noirfalisse presentation at the Council of Europe's Forum on the Future of Democracy - Madrid, Oct. 18, 2008

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Oxfam International e-campaigning model ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Oxfam International We believe we can end poverty and injustice, as part of a global movement for change. Development programs - Emergency and humanitarian work - Campaigns
Oxfam’s campaigning model Research Advocacy Media e-Campaigning Popular Mobilization Field, grassroot, development work
Oxfam’s vision of campaigning A global campaigning force promoting global citizenship
Why? To shift public opinion in order to make equity the same priority as economic growth.
Areas of campaigning Essential Services Rights in Crisis Economic Justice
Oxfam’s campaigning model Research Advocacy Media e-Campaigning Popular Mobilization Field, grassroot, development work
e-campaigning is about… ,[object Object],[object Object],[object Object],[object Object]
Does e-campaigning work? NO ,[object Object],[object Object],[object Object]
Does e-campaigning work? ,[object Object],[object Object],[object Object],YES
So What? Varies from target to target … but always creates a SPACE
If you are not a member of the target's constituency, an e-action appealing for a change in behavior will apply little or no pressure. But in any case, ONE Key learning
Factors of Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The gaps of e-campaigning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Multi-channel tactic Inmyname.com Youtube Twitter Facebook Tumblr Flickr
Politics 2.0 ,[object Object]
[object Object],[object Object],Politics 2.0
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Networked conversations = new forms of social organization = knowledge exchange = smarter & more organized citizens Participation in a network changes people fundamentally.
“ Confusion is a word we have invented for an order which is not understood.” Henry Miller (1891 - 1980) To traditional, well established institutions, networked conversations may appear confused…
Question Time

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Does e-campaigning work? Oxfam International - T. Noirfalisse

  • 1.
  • 2.
  • 3. Oxfam’s campaigning model Research Advocacy Media e-Campaigning Popular Mobilization Field, grassroot, development work
  • 4. Oxfam’s vision of campaigning A global campaigning force promoting global citizenship
  • 5. Why? To shift public opinion in order to make equity the same priority as economic growth.
  • 6. Areas of campaigning Essential Services Rights in Crisis Economic Justice
  • 7. Oxfam’s campaigning model Research Advocacy Media e-Campaigning Popular Mobilization Field, grassroot, development work
  • 8.
  • 9.
  • 10.
  • 11. So What? Varies from target to target … but always creates a SPACE
  • 12. If you are not a member of the target's constituency, an e-action appealing for a change in behavior will apply little or no pressure. But in any case, ONE Key learning
  • 13.
  • 14.
  • 15.  
  • 16. Multi-channel tactic Inmyname.com Youtube Twitter Facebook Tumblr Flickr
  • 17.
  • 18.
  • 19.
  • 20. Networked conversations = new forms of social organization = knowledge exchange = smarter & more organized citizens Participation in a network changes people fundamentally.
  • 21. “ Confusion is a word we have invented for an order which is not understood.” Henry Miller (1891 - 1980) To traditional, well established institutions, networked conversations may appear confused…