This document provides an overview of building an online presence with no code using the Build Measure Improve methodology. It discusses setting up a brand with a name, logo and story, creating a website using tools like Webflow, measuring usage with Google Analytics and social media insights, and improving workflows by automating repetitive tasks with Zapier and IFTTT. The agenda includes prototyping an idea, gathering analytics, and automating tasks. A case study of PiMothers which interviews mothers in tech is also presented.

1. WelcomeHi, I’m Neha Jain (@_nehajain), Founder of @PiMothers
Slides at bit.ly/NoCodePiMothers

2. Ship your product with 0
code
Using BMI: Build Measure Improve
@_nehajain | @pimothers

3. Checklist
Slido event code
Review GA, LCP I, FP I
Zapier, ifttt
Brand story theme - use an example website to thread the story
Review webflow etc - creation, setup GA, going online
Review Namecheap, godaddy etc for domain name availability

4. Agenda
1. Build Prototype an idea
2. Measure Gather analytics & insights
3. Improve Automate mundane repetitive tasks
@_nehajain | @pimothers

5. PiMothers
A case study

6. Problem & Constraints
- Set up interviews with #MothersInTech
- Build an online presence to share these stories
- Transcribe & publish each interview after several revisions
- Turn around time - one/month or so
@_nehajain | @pimothers

7. Solution: Brand + Technical stack
@_nehajain | @pimothers
- Create a form for collecting response
- Form automatically creates spreadsheet only!
- Use Zapier to dump the response from sheets to a doc
- Share the doc via email for revision/updates
- Publish on blog
- Share on social media via Zapier

8. Build your idea
Let’s prototype
@_nehajain | @pimothers

9. Pick an idea
- Share your hobby (Are you a foodie, traveler, photographer, author?)
- Sell your creations
- Blog
- Personal stories
- Interview the experts
- Single player game
- Multi-player game
@_nehajain | @pimothers

10. Set up a brand
- Brand Name
- Brand Logo
- Brand Story
- Socialize your brand
@_nehajain | @pimothers

11. Set up a brand
- Brand Name
- Think of a name that describes your purpose
- Max 5 words
- Captures the essence
- Check availability of domain name - NameCheap, GoDaddy etc
- Brand Logo
- Brand Story
- Socialize your brand
@_nehajain | @pimothers

12. Set up a brand
- Brand Name
- Brand Logo
- Simple
- Recognizable
- Search images for inspiration
- Pen to paper, image editing tools or online tools
- Brand Story
- Socialize your brand
@_nehajain | @pimothers

13. Set up a brand
- Brand Name
- Brand Logo
- Brand Story
- Let’s create your first webpage: About us
- Share your origin story
- Picture is worth a thousand words
- Keep it crisp: 500 words
- Socialize your brand
@_nehajain | @pimothers

14. Set up a brand
- Brand Name
- Brand Logo
- Brand Story
- Socialize your brand
- Summarize your brand story
- Twitter handle
- Facebook page
- LinkedIn page
@_nehajain | @pimothers

15. Create the website
- Choose the stack
- Webflow
- Wordpress
- Medium/Tumblr/Github pages
- Pick a theme
- Use a template
- Get creative and design something new
- Publish it online
- Get the domain & host it using - Namecheap, GoDaddy, BigRock
- Don’t wait for perfect, it’s the enemy of good!
@_nehajain | @pimothers

16. Let’s review & ask questions

17. Measure usage
Practice data-driven product development
@_nehajain | @pimothers

18. Google Analytics
@_nehajain | @pimothers

19. Social media insights
- Facebook pages
- Twitter insights
- LinkedIn company page insights
@_nehajain | @pimothers

20. Let’s review & ask questions

21. Improve your workflow
Automate repeated tasks
@_nehajain | @pimothers

22. What to improve?
- Identify the outliers
- Kill your darlings
- Amplify the underdogs
- Focus!
- SEO
- Organic search traffic
@_nehajain | @pimothers

23. Automate
- Time is precious
- Remove manual interventions unless necessary
- Integrate docs with the blog
- Publish to social media directly
- Use forms to collect user-input -> dump to sheet -> dump response to create docs
- Grow your subscribers via FB likes/Twitter followers/email addresses
- Know your workflow and explore tools like ifttt, zapier to automate repetitions
@_nehajain | @pimothers

24. Let’s review & ask questions

25. Let’s connect!
@pimothers
Like us on FB
Join our LinkedIn Group
pimotherz@gmail.com
PiMothers Blog
www.pimothers.com/ShareYourStory

26. Before you
go...