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Android Bazaar and Conference 2018 Spring
Conversation Design
2018/06/09
#abc2018s
#CxD
#ConversationDesign
Nobuya Sato
Se...
2
Nobuya Sato
@nobsato
Founder & CEO / Experience Designer at Secret Lab, Inc.
Google Developers Expert (Product Design)
G...
3
4
5
6
Principles of
Conversation Design
How we can design
conversation naturally?
8
Conversation Design?
9
10
1) 6 New Voices
2) Continued Conversation
3) Multiple Actions
4) Pretty Please
5) Food Ordering &
Delivery from Android...
11Google is top-selling smart speaker vender in Q1 2018 (Source: Canalys estimates)
12Worldwide smart speaker market Q1 2018 (Source: Canalys estimates)
13
What is Conversation Design?
14
What is Conversation Design?
“ Conversation Design is a
design language based on
human conversation.”
In conversation,
...
15
What is Conversation Design?
“ It’s a synthesis of several design disciplines,
including voice user interface design,
i...
16
17
18
19
Actions on Google: Conversation: The New UI
20
21
22
23
24
1. Eye contact
25
2. Nod
27
3. verbal cue
28
29
Core Conversation Experience
31
32
33
34
Credit: Science Picture Co Collection Mix: Subjects Getty Images
35
© 2014 EuropaCorp, TF1 Films Production, Canal+, Ciné+, TF1
36
37
Designing Good Conversation Principles
Conversation Principles = Core Conversation Experience
38
39
Happy PathUnhappy Path
40
Happy Path
41“Actions on Google: Conversation Design Tips” by Nandini Stocker
42
How can we design conversation principles?
Conversation Principles = Core Conversation Experience
43
Designing conversation dialog by
“Conversation”
Conversation Design Sprint
Learn the principles of conversational
experiences by “learn by doing” exercise
47
Google I/O 2018: Design Actions for the Google Assistant beyond smart speakers
48
Anatomy of a response
49
Multimodal Spectrum
50
Google I/O 2018: Creating a persona: what does your product sound like?
51
Google I/O 2018: Creating a persona: what does your product sound like?
52
53
“Let’s talk” sessions at
Google Developer Days 2017 Europe
54
55
56
1. Brand Identity
2. Tasks
3. User, Needs &
Context
4. Brand Persona
57
59
real life
user
conditions
60
”Error” events ≠ users doing something wrong
In conversation,
there are no “errors”
Users are being cooperative.
61
No-input
Time-outs
62
No-match
No-input / Time-outs
63
1) Understanding Brand, User,
Needs, Context and Tasks
2) Define Brand Persona
3) Human conversation
has no “error”
Des...
64
developers.google.com/actions/design/principles
65
developers.google.com/actions/design
66
designguidelines.withgoogle.com/conversation
67
Conversation Component example
68
69
70
Visual Component example
71
72
73
Thanks
Nobuya Sato
Secret Lab, Inc.
@nobsato
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ABC2018 Spring: CxD: Conversation Designの理解

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Android Bazaar and Conference 2016 Spring: 「CxD:Conversation Designの理解」発表資料(2018年6月9日、東京大学 本郷キャンパス 工学部2号館)
http://abc.android-group.jp/2018s/

Publicada em: Design
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ABC2018 Spring: CxD: Conversation Designの理解

  1. 1. Android Bazaar and Conference 2018 Spring Conversation Design 2018/06/09 #abc2018s #CxD #ConversationDesign Nobuya Sato Secret Lab, Inc. @nobsato
  2. 2. 2 Nobuya Sato @nobsato Founder & CEO / Experience Designer at Secret Lab, Inc. Google Developers Expert (Product Design) Google certified Sprint Master Trained facilitator for LEGO® SERIOUS PLAY® method and materials
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6 Principles of Conversation Design How we can design conversation naturally?
  7. 7. 8 Conversation Design?
  8. 8. 9
  9. 9. 10 1) 6 New Voices 2) Continued Conversation 3) Multiple Actions 4) Pretty Please 5) Food Ordering & Delivery from Android What’s New on Google Assistant at Google I/O 2018 Keynote
  10. 10. 11Google is top-selling smart speaker vender in Q1 2018 (Source: Canalys estimates)
  11. 11. 12Worldwide smart speaker market Q1 2018 (Source: Canalys estimates)
  12. 12. 13 What is Conversation Design?
  13. 13. 14 What is Conversation Design? “ Conversation Design is a design language based on human conversation.” In conversation, there are no “errors”
  14. 14. 15 What is Conversation Design? “ It’s a synthesis of several design disciplines, including voice user interface design, interaction design, visual design, motion design, audio design, and UX writing. ”
  15. 15. 16
  16. 16. 17
  17. 17. 18
  18. 18. 19 Actions on Google: Conversation: The New UI
  19. 19. 20
  20. 20. 21
  21. 21. 22
  22. 22. 23
  23. 23. 24 1. Eye contact
  24. 24. 25 2. Nod
  25. 25. 27 3. verbal cue
  26. 26. 28
  27. 27. 29 Core Conversation Experience
  28. 28. 31
  29. 29. 32
  30. 30. 33
  31. 31. 34 Credit: Science Picture Co Collection Mix: Subjects Getty Images
  32. 32. 35 © 2014 EuropaCorp, TF1 Films Production, Canal+, Ciné+, TF1
  33. 33. 36
  34. 34. 37 Designing Good Conversation Principles Conversation Principles = Core Conversation Experience
  35. 35. 38
  36. 36. 39 Happy PathUnhappy Path
  37. 37. 40 Happy Path
  38. 38. 41“Actions on Google: Conversation Design Tips” by Nandini Stocker
  39. 39. 42 How can we design conversation principles? Conversation Principles = Core Conversation Experience
  40. 40. 43 Designing conversation dialog by “Conversation”
  41. 41. Conversation Design Sprint Learn the principles of conversational experiences by “learn by doing” exercise
  42. 42. 47 Google I/O 2018: Design Actions for the Google Assistant beyond smart speakers
  43. 43. 48 Anatomy of a response
  44. 44. 49 Multimodal Spectrum
  45. 45. 50 Google I/O 2018: Creating a persona: what does your product sound like?
  46. 46. 51 Google I/O 2018: Creating a persona: what does your product sound like?
  47. 47. 52
  48. 48. 53 “Let’s talk” sessions at Google Developer Days 2017 Europe
  49. 49. 54
  50. 50. 55
  51. 51. 56 1. Brand Identity 2. Tasks 3. User, Needs & Context 4. Brand Persona
  52. 52. 57
  53. 53. 59 real life user conditions
  54. 54. 60 ”Error” events ≠ users doing something wrong In conversation, there are no “errors” Users are being cooperative.
  55. 55. 61 No-input Time-outs
  56. 56. 62 No-match No-input / Time-outs
  57. 57. 63 1) Understanding Brand, User, Needs, Context and Tasks 2) Define Brand Persona 3) Human conversation has no “error” Designing Core Conversation Experience
  58. 58. 64 developers.google.com/actions/design/principles
  59. 59. 65 developers.google.com/actions/design
  60. 60. 66 designguidelines.withgoogle.com/conversation
  61. 61. 67 Conversation Component example
  62. 62. 68
  63. 63. 69
  64. 64. 70 Visual Component example
  65. 65. 71
  66. 66. 72
  67. 67. 73
  68. 68. Thanks Nobuya Sato Secret Lab, Inc. @nobsato

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