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Rytis Laurinavičius - El.pašto rinkodara atgyveno!

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Kodėl elektroninio pašto rinkodara nebėra tai, apie ką turi galvoti rinkodaros profesionalai? Kaip bendravimą su klientais keičia daugiakanalė rinkodara? Kodėl atskirų rinkodaros kanalų naudojimas atsietai nėra efektyvu ir kaip tą pakeisti?
Pristatyta el. komercijos konferencijoje "E-komercija '19" 2019-03-19 Vilniuje (https://e-komercija.eu)

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Rytis Laurinavičius - El.pašto rinkodara atgyveno!

  1. 1. The End of Email Marketing 2019-03-19, Vilnius
  2. 2. Make marketing relevant
  3. 3. 50k+ online businesses
  4. 4. Fundamenta l shift #1
  5. 5. Behavioral data
  6. 6. Automation & personaliza tion
  7. 7. Omnichannel
  8. 8. 90% higher customer retention retention using 3+ using 3+ channels
  9. 9. Customer journey #2
  10. 10. #2 Customer journey Visitor Repeat Customer CustomerShopperSubscriber
  11. 11. Meet Michael #2 Customer journey
  12. 12. #2 Customer journey Visitor Repeat Customer CustomerShopperSubscriber
  13. 13. Sign-up forms #2 Visitor
  14. 14. Less than 3% of website visits end up as conversion
  15. 15. #2 Visitor
  16. 16. #2 Visitor Email subscription Facebook Messenger subscription Push notification subscription
  17. 17. #2 Customer journey Visitor Repeat Customer CustomerShopperSubscriber
  18. 18. Welcome emails #2 Subscriber
  19. 19. #2 Subscriber
  20. 20. #2 Customer journey Visitor Repeat Customer CustomerShopperSubscriber
  21. 21. Cart recovery #2 Shopper
  22. 22. #2 Shopper
  23. 23. FB Messenger exceptional open rates #2 Shopper
  24. 24. SMS looks like any other message #2 Shopper
  25. 25. 100% more sales sending 3 automated messages
  26. 26. Browse Abandonment for product category #2 Shopper
  27. 27. Push Notificatio ns for extended reach #2 Shopper
  28. 28. Retargeting on Google, Youtube, Facebook, Instagram #2 Shopper
  29. 29. #2 Customer journey Visitor Repeat Customer CustomerShopperSubscriber
  30. 30. Order Confirmatio n is sent immediately after an order is placed #2 Customer
  31. 31. Additional sale opportunity: discount for next order #2 Customer
  32. 32. Shipping status #2 Customer
  33. 33. 95% of recipients are reading SMS in 5 minutes
  34. 34. Order follow up get feedback, ask for reviews, offer new products #2 Customer
  35. 35. #2 Customer journey Visitor Repeat Customer CustomerShopperSubscriber
  36. 36. Cross sell opportunity to retain a customer immediately #2 Repeat customer
  37. 37. Viber / Whats app use the same phone number #2 Repeat customer
  38. 38. Custom workflows is sent 340 days after an order is placed #2 Repeat customer
  39. 39. Custom workflows have the highest click through rate: 17.27%
  40. 40. Behavioral data
  41. 41. Automation & personaliz
  42. 42. Omnichanne l
  43. 43. Download Omnichannel Marketing Guide
  44. 44. rytis@omnisend.com #omnisend Make marketing relevant

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