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Eleonora Sakalauskaitė - TOP 3 e-kainodaros tendencijos
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Eleonora Sakalauskaitė - TOP 3 e-kainodaros tendencijos
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Vystantis e-komercijai, inovatyvumu neatsilieka ir e-kainodara. Sužinokite pagrindines tendencijas, kurios padės neprarasti pelno, sumažins klientų “pabėgimą” ar paskatins juos nusipirkti daugiau. Pristatyta el. komercijos konferencijoje "E-komercija '19" 2019-03-19 Vilniuje (https://e-komercija.eu)
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Eleonora Sakalauskaitė - TOP 3 e-kainodaros tendencijos
- Kainų pasaulyje
- Brangus PRITRAUKIMAS NEDĖKINGI pirkėjai Keičiasi įpročiai. Produktams - NE 57% 100 km/h 10 min
- Radikalus skaidrumas Radical transparency – the new black
- Our Price vs. Traditional On average, traditional retailers mark their products up 5–6x. Us? Just 2–3x.
- We choose the products. You choose your price.
- $88 $100 $113 10% off the original price 30% off the original price 20% off the original price This price covers the basic cost to develop, produce and fulfil this product. This price covers the basic costs of development, production & fulfilment, with the additional $12 going towards office overhead.. This price covers the basic costs of development, production & fulfilment, with the additional $25 going towards office overhead & future product development.
- Kaina €19 Papildomi mokesčiai €54 IŠ VISO €73 Kaina €49 Papildomi mokesčiai €24 IŠ VISO €73 Išskaidykite kainą „gabaliukais“ #1 pasiūlymas Frankfurtas - Londonas #2 pasiūlymas Frankfurtas - Londonas 91% 55%Ar sutinkate, kad tai geras kainos/vertės pasiūlymas?
- Diferencijuokite Vienai kainai - “NE”
- Pajamos Kaina Kiekis Source: Simon - Kutcher & Partners ? Kaina Kiekis Super eco Eco Standard Premium Super premium Nukreipkite dėmesį nuo kainos 1. Sumažinsite pasipriešinimą - kliento dėmesys kryps į vertės/funkcijų palyginimą 2. Sumažinsite „pabėgusiųjų“ skaičių (palyginimo efektas) 3. Didesnė uždarbio galimybė 5€ 100
- Tas pats produktas, skirtingi formatai
- Žaiskite kiekiais
- Arba mokėjimo terminais
- Paketuokite su kitais produktais
- Paketuokite su aksesuarais
- $7,99 $7,99 $7,99 $11,99 $6,99 $7,99 $11,99 2011: Padalino: DVD ir „streaming“ pasiūlymai 2013 balandis Pristatė šeimos paketą 2013 gruodis: Pristatė bazinį paketą (pritraukimui) ...2019 Planų pokyčiai, kainų augimas 1 produktą „padalinkite“ į keletą versijų
- Įkvėpimui. Sporto klubas. Naujo produkto idėja. Mazesne kaina, kurie nesiprausia DIDESNE kaina, kurie nesiprausiaMen paketas – stadartinis
- Prenumerata (SUBSCRIPTION) Vienkartinis Daugkartinis
- Knyga - siurprizas
- Dollar Shave Club
- All You Can Fly, for a Monthly Subscription
- PRODUKTAS Sprendimas - Paslauga - Nauda
- Nešiok. Grąžink. Kartok
- Mokėk už tai, kuo pasinaudojai
- +370 612 86355 WWW.PRICING.LT E-LEONORA SAKALAUSKAITĖ
Notas do Editor
- https://www.everlane.com/about
- https://www.everlane.com/about
- https://www.everlane.com/choose-what-you-pay Choose what you pay – it’s not a sales – it’s better We choose the products. You choose your price.
- Papildomi mokesčiai – ten, kur galite nurasyti ant kitu paslaugu tiekeju ypac tinka Aptarnavimo mokestis, korteles moketis, vezejo mokestis.. Allocation prices to surcharges to improve price perception. Customers like to attribute prices to costs
- You can have differentiated: Packaging Price models Price levels
- Simple(-ish): you need to build your tiers around personas—abstract ideal customers. You need to understand what they’re looking for and how your service can help, and then build your tiers based on that knowledge, ensuring you have a tier that meets the needs of each persona.
- https://www.amazon.co.uk/Subtle-Art-Not-Giving-Counterintuitive/dp/0062457713/ref=sr_1_1?ie=UTF8&qid=1552161623&sr=8-1&keywords=how+not+to+give+a+fcuk+book
- https://www.tessemaes.com/collections/keto/products/everything-bagel-ranch
- https://medium.com/@beeketing/how-to-create-out-of-the-box-woocommerce-product-bundles-upsells-cross-sells-eb0e869d280c
- Netflix – introducing packages for trade-off More price points, more packages to get more profit
- Neturit – sukuriat nauja produkta Ziurint ka norite pasiekti. Kita vertus, galima duoti geresniu prausimosi priemoniu uz geresni paketa ir pan. proc nesiprausia po Gym‘o, tai gal tada galima sukurti nauja produkta:
- Nuo vienkartinio produkto ilgalaiki vartojima
- Mėnuo Sezonas Šventės Išpardavimai .....
- There was a time when everybody agreed that Gillette was the best razor a man could get. But after Mike's first https://www.youtube.com/watch?v=ZUG9qYTJMsI went viral, things have never been the same. Starting at just $3 a month, DSC will ship you high-quality razors and blades (choose from 3) along with their quirky monthly newsletter and the occasional product sample. It’s simple, fun, and amazingly affordable. Two tribes were made. While the older generation stayed loyal to the razor company they'd known for decades, Dollar Shave Club swept the younger generation off their feet.Dollar Shave Club is technically a lot more expensive than “a dollar a month” these days. https://www.priceintelligently.com/blog/dollar-shave-club-gillette-pricing
- Air without the lines Meet Surf Air, the first private air travel club of its kind offering all-you-can-fly service for one monthly fee. Our Members—entrepreneurs and frequent regional travelers—enjoy an effortless flying experience that saves valuable time with every trip. Flights are available to and from convenient airports along the U.S. West Coast with additional regions and destinations to follow.
- https://www.surfair.com/us/membership-pricing/
- Changed expectations
- Nepirkti daikto – bet nuomotis Nešiok. Grąžink. Kartok.
- https://www.letote.com/
- Mokykloms. Reikia apmokyti, vis tiek reikia papildomu islaidu kitiems prietaisams.. https://www.officeday.lt/sprendimai-svietimo-istaigoms.html
- Parduoda visa sistema, o ne atskirus produktus
- https://www.youtube.com/watch?v=V0FowbxEe3w
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