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Center	
  Number:	
  

St.	
  Paul’s	
  Catholic	
  College	
  
64770	
  

	
  

Candidate	
  Number:	
  

5943	
  

	
  
	
  

Candidate	
  Name:	
  Nikita	
  Kanda	
  	
  
	
  

	
  
	
  

	
  

	
  

	
  	
  	
  	
  	
  	
  	
  A2	
  Media	
  Studies	
  
	
  
	
  
	
  
	
  
Unit	
  G324:	
  Advanced	
  Portfolio	
  in	
  Media	
  –	
  	
  
	
  
Production	
  Log	
  
	
  
Evidence	
  of	
  Planning	
  &	
  Research	
  
	
  

	
  
Aims	
  and	
  Objectives	
  
	
  

1	
  
 
•

AO2	
  –	
  Assess	
  candidates’	
  application	
  of	
  knowledge	
  and	
  
understanding	
  in	
  evaluating	
  their	
  own	
  work,	
  showing	
  
how	
  meanings	
  and	
  responses	
  are	
  created.	
  
	
  

•

	
  
•

AO3	
  –	
  Assess	
  candidates’	
  ability	
  to	
  plan	
  and	
  construct	
  
media	
  products	
  using	
  appropriate	
  technical	
  and	
  creative	
  
skills.	
  
AO4	
  –	
  Assess	
  candidates’	
  ability	
  to	
  undertake,	
  apply	
  and	
  
present	
  appropriate	
  research.	
  

	
  
	
  
Brief	
  Chosen	
  

	
  
	
  

	
  

	
  
	
  
	
  
A	
  45	
  second	
  –	
  1	
  minute	
  30	
  second	
  trailer	
  for	
  a	
  NEW	
  Soap	
  Opera	
  
that	
  will	
  be	
  exhibited	
  on	
  BBC	
  3	
  at	
  8:30pm	
  (after	
  Eastenders)	
  
that	
  will	
  appeal	
  to	
  a	
  Male	
  and	
  Female	
  audience.	
  

	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

2	
  
Contents	
  
	
  
Textual	
  Analysis	
  
	
  
•

Eastenders

Soap Opera Codes & Conventions
Multi Strand Narrative
	
  
• Coronation Street
“The home, the family, domestic tribulations and the strong woman, and as
such, it has long been said to appeal to the female viewer”
	
  
‘Masculinity	
  and	
  Popular	
  television’	
  –	
  Rebecca	
  Feasey	
  (2007)	
  
	
  
	
  

Research	
  
	
  

	
  
	
  

•
•
•

Purpose	
  of	
  a	
  Trailer	
  
Multi-­‐Platform	
  promotion	
  
Textual	
  Analysis	
  –	
  Coronation	
  Street	
  and	
  Hollyoaks	
  

Deadlines	
  –	
  Production	
  Work	
  
	
  
Filming	
  Dates:	
  Wednesday	
  23rd	
  October	
  2013	
  8am	
  –	
  12pm	
  	
  
	
  
Edited	
  Trailer	
  –	
  Complete:	
  Friday	
  14th	
  February	
  2014	
  	
  
	
  
Promotional	
  Poster	
  –	
  Complete:	
  Friday	
  14th	
  February	
  2014	
  
	
  
Promotional	
  Magazine	
  Cover	
  –	
  Complete:	
  Friday	
  14th	
  February	
  2014	
  
	
  
Evaluation	
  –	
  Complete:	
  Friday	
  14th	
  February	
  2014	
  
	
  
	
  

Production	
  Work	
  
	
  
•
•
•

Director	
  
Producer	
  
Institution	
  research	
  –	
  BBC	
  Three	
  
	
  

	
  
	
  

Soap	
  Opera	
  Codes	
  &	
  Conventions	
  –	
  Lesson	
  2	
  
	
  

3	
  
 
1) What are some of the Codes & Conventions of this genre?
	
  
You	
  MUST	
  demonstrate	
  what	
  you	
  already	
  know	
  by	
  completing	
  a	
  “Spider	
  
Diagram”	
  of	
  what	
  you	
  know	
  about	
  OR	
  expect	
  from	
  this	
  genre:	
  
	
  
	
  
	
  
	
  
Set in one
	
  
Romance
Family relationship
community
	
  
or conflict
	
  
	
  
	
  
Focus on
	
  
Multi-strand
working class
	
  
Soap opera codes
narrative
communities
	
  
and conventions
	
  
	
  
	
  
	
  
	
  
	
  

Realism
socially
relevant

Antagonism and conflict
within community

Cliff hanger
	
  

	
  
	
  
	
  

	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

4	
  
 
	
  
2)	
  Codes	
  &	
  Conventions	
  of	
  the	
  Soap	
  Opera	
  Genre	
  
	
  
The	
  Soap	
  Opera	
  genre	
  can	
  be	
  categorized	
  by	
  the	
  ‘repeated’	
  	
  
(Steve	
  Neale)	
  elements	
  of:	
  
	
  
1.
Romance
2.

Family relationships and conflict

3.

Focus on working class communities

4.

Cliff Hangers

5.

Multi-stranded narrative

6.

Realism/ socially relevant

7.

Set in one community

8.

Antagonism and conflict within the community

	
  
Eastenders	
  (1985	
  –	
  Present)	
  
	
  

	
  	
  
	
  
	
  
	
  
	
  
	
  
Key	
  information	
  regarding	
  this	
  text:	
  
	
  
	
  
• Exhibited on BBC1 and repeated on BBC Three
• One of the UK’s highest rated programs (8mil per week)

	
  
	
  
	
  

• Set in the ‘kitchen sink’ setting of fictional Walford, East
London

5	
  
 
Textual	
  Analysis	
  Task	
  
	
  
http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related	
  -­‐	
  
	
  
	
  
	
  
	
  
	
  
	
  

You	
  MUST	
  complete	
  the	
  Table	
  below	
  whilst	
  watching	
  the	
  TWO	
  promotional	
  
trailers	
  for	
  the	
  BBC	
  Soap	
  Opera	
  Eastenders.	
  
	
  
You	
  SHOULD	
  aim	
  to	
  identify	
  key	
  examples	
  (Verbal,	
  Non-­‐Verbal,	
  Technical)	
  
from	
  each	
  trailer	
  that	
  demonstrates	
  your	
  understanding.	
  
	
  
You	
  COULD	
  apply	
  relevant	
  audience	
  theory	
  to	
  explain	
  what	
  impact	
  these	
  key	
  
examples	
  would	
  have	
  on	
  the	
  target	
  demographic.	
  
	
  
In	
  your	
  opinion,	
  according	
  to	
  Hartley’s	
  Seven	
  Subjectivities,	
  what	
  is	
  the	
  target	
  
audience	
  for	
  Eastenders?	
  
	
  
Age	
  
14+
	
  
Gender	
  
	
  
Nationality	
  
	
  

females
British

	
  
	
  
Trailer	
  1)	
  
	
  
What	
  is	
  the	
  Focus	
  of	
  this	
  trailer?	
  
Love	
  triangle	
  between	
  Stacey,	
  Max	
  and	
  Bradley.	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  

Code	
  	
  
&	
  
Convention	
  
	
  
Romance	
  
	
  
	
  
	
  
Family	
  
relationships	
  
and/or	
  conflict	
  
	
  
	
  
	
  
	
  

Evidence	
  
	
  
(Verbal,	
  Non-­‐Verbal,	
  
Technical)	
  
	
  

Impact	
  on	
  the	
  Audience	
  
	
  
(Katz,	
  Maslow,	
  Hartley)	
  

Verbal code ‘love you’ Personal identification with Love
Non- verbal code of
Max and Stacey
kissing
‘I know about your
Relating to Hartley this type of conflict
dirty little secret’
would conform to a female audience, as
it would intrigue them to the shock and
scandal of Tanya finding out about Max’s
affair.

6	
  
Focus	
  on	
  
The market stall
According to Katz it informs and
working	
  class	
  
educates the audience on what its like
communities	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
to work on a market and be in that
	
  
environment.
	
  
	
  
	
  
One story line
Having one story line is easy for the
“Multi-­‐Stranded	
  
audience to follow and relate to.
Narrative”	
  
	
  
	
  
Tanya finding out the Maslow- Caregivers in the audience can
	
  
secret
sympathise with Tanya and Bradley
‘Disequilibrium’	
  
because it is something that can happen
(Todorov)	
  
in real life situations.
	
  
	
  
	
  
	
  
	
  
Trailer	
  2)	
  
	
  
What	
  is	
  the	
  Focus	
  of	
  this	
  trailer?	
  
	
  
Max’s Judgment day- the secret and lies catching up with him.
	
  
	
  

Code	
  	
  
&	
  	
  
Convention	
  

Evidence	
  
	
  
(Verbal,	
  Non-­‐Verbal,	
  
Technical)	
  
	
  

	
  
Romance	
  
	
  
	
  

Stacey dressed
provocatively

	
  
Family	
  
relationships	
  
and/or	
  conflict	
  
	
  
	
  
	
  
Focus	
  on	
  
working	
  class	
  
communities	
  
	
  
	
  
	
  
	
  
“Multi-­‐Stranded	
  
Narrative”	
  

Max
Bradley
Tanya
Jack

	
  

Bradley is dressed as
a security guard
And Stacey is dressed
as a cleaner/maid

Shows a number of
people in the family

Impact	
  on	
  the	
  Audience	
  
	
  
(Katz,	
  Maslow,	
  Hartley)	
  

Katz- personal identification as it shows
the lust and romance between Max and
Stacey and the audience might be able
to relate to this love or lust in that
situation.
Maslow- caregivers as the group in the
family takes in the audience where
tension and conflict is building and the
audience may sympathise with certain
family members like Tanya and Bradley
who have been cheated on.
Katz- diversion – the audience can
escape from the stereotypical
eastenders characters and see them in
different roles which juxtaposes against
their personalities such as Bradley
dressed as a “monstrous” security
guard.
Shows the division between the gender
and ages. Family stereotypes are shown,
Jack wearing a suit the protective older
7	
  
 

brother (business man) Stacey is shown
as a sex object as she is the young firey
appealing woman who has the affair
with Max and Tanya his wife is very
motherly compared to her and much
older.
The lyrics in this song imply that max is
going to be found out and his lies are
going to surface.

	
  
Song- ‘ sooner or
	
  
later gonna cut you
‘Disequilibrium’	
   down’
(Todorov)	
  
	
  
	
  
	
  
	
  
	
  
Multi-­‐stranded	
  narrative	
  
	
  
A	
  Multi-­‐stranded	
  narrative	
  can	
  be	
  defined	
  as…..	
  

	
  
A story being told from more than one person’s point of view,
telling a number of different stories based on a number of
characters.
	
  
	
  
You	
  MUST	
  deconstruct	
  the	
  10-­‐minute	
  extract	
  from	
  Eastenders	
  and	
  identify	
  where	
  
the	
  following	
  elements	
  are	
  presented	
  to	
  the	
  audience:	
  
	
  
• Multi-­‐stranded	
  narrative	
  
• Family	
  relationships	
  and/or	
  conflict	
  
• Focus	
  on	
  working	
  class	
  communities	
  
• ‘Disequilibrium’	
  (Todorov)	
  
• Romance	
  
	
  
You	
  SHOULD	
  write	
  down	
  x1-­‐2	
  examples	
  for	
  EACH	
  of	
  the	
  elements	
  above	
  that	
  are	
  
presented.	
  
	
  
	
  
Code	
  &	
  Convention	
  
Evidence	
  
Impact	
  on	
  the	
  audience	
  
• Multi-­‐stranded	
  
Lucy
Katz – inform and
narrative	
  
Michael
educate as there is not
	
  
Lauren
just one story, the
audience follows a
number of different
characters around the
square and they learn
something new about
the characters.
•

	
  

Family	
  
relationships	
  
and/or	
  conflict	
  

Max and Tanya argue
“when were you part of
this conversation”

Hartley – this relates to
family as it shows the
divide between Max and
8	
  
 

•
	
  

Focus	
  on	
  working	
  
class	
  communities	
  

Lucy working in the
café
Peter on the market
stall selling fruit and
veg
Family business

Disequilibrium’	
  (Todorov)	
   Family love triangles/
	
  
affairs between max,
Tanya and Kirsty
fighting for max. Kat
and Alfie have
relationship troubles.
• Romance	
  
Alice is in love with
	
  
Michael but he doesn’t
love her back.
	
  
	
  
	
  

Tanya’s marriage as
they talk over each
other and the conflict
with their children
being in the middle.
Maslow- social climbers
as the characters are
working to better their
own personal situations
and Lucy is helping to
keep the family
business running, this
might drive the
audience to do the
same.
Maslow- ‘care givers’
sympathize with Tanya
because Kirsty ruins
their relationship.
Maslow- ‘caregivers’
because Alice has been
manipulated

Soap	
  Opera	
  Codes	
  &	
  Conventions	
  continued	
  –	
  Lesson	
  3	
  
Textual	
  Analysis	
  

	
  
According	
  to	
  Rebecca	
  Feasey	
  in	
  ‘Masculinity	
  and	
  Popular	
  television’	
  (2007),	
  the	
  Soap	
  
Opera	
  genre	
  tends	
  to	
  focus	
  on:	
  
	
  
The	
  home,	
  the	
  family,	
  domestic	
  tribulations	
  and	
  the	
  strong	
  woman,	
  and	
  as	
  such,	
  it	
  
has	
  long	
  been	
  said	
  to	
  appeal	
  to	
  the	
  female	
  viewer.	
  
	
  
	
  
1) –	
  Do	
  you	
  agree?	
  
	
  
http://www.youtube.com/watch?v=F8_ApPT6isY	
  (First	
  5	
  minutes)	
  
	
  

	
  
	
  

9	
  
 
You	
  MUST	
  deconstruct	
  the	
  opening	
  5	
  minutes	
  of	
  a	
  sequence	
  from	
  the	
  popular	
  ITV	
  
Soap	
  Opera	
  Coronation	
  Street	
  (1960	
  –	
  Present)	
  to	
  identify	
  examples	
  of	
  where	
  this	
  
ideology	
  is	
  presented	
  to	
  the	
  target	
  audience.	
  
	
  
You	
  SHOULD	
  also	
  try	
  and	
  identify,	
  to	
  demonstrate	
  your	
  knowledge	
  and	
  
understanding	
  of	
  the	
  genre,	
  any	
  Codes	
  &	
  Conventions	
  associated	
  to	
  the	
  Soap	
  Opera	
  
genre.	
  
	
  
Code	
  &	
  Convention	
  
Evidence	
  
Impact	
  on	
  the	
  audience	
  
	
  
Rebecca	
  Feasey	
  (2007)	
  Ideology:	
  
	
  
1. Female come up with solutions.
2. Family problems: David, Gail, Kylie and the baby.
3. ‘Did I ask for your opinion?” Michelle (strong woman).
4. Men scared of female reaction, so say nothing.
5. Michelle speaks over Steve.
	
  
	
  
• Multi-­‐stranded	
  
Michelle and Steve
narrative	
  
David and Kylie
	
  

•

Family	
  
relationships	
  
and/or	
  conflict	
  

David and Kylie
Gail and Nick
Michelle and Steve

•

Focus	
  on	
  working	
  
class	
  communities	
  

Pub

	
  
	
  

Disequilibrium’	
  (Todorov)	
   ‘I don’t like surprises’
	
  

•

	
  

Romance	
  

Kylie ‘ how much I

Hartley- families are
affected
Katz- personal
identification, audience
can relate with the
problems faced here.
Hartley- whole families
are involved in family
secrets.
Katz- inform and
educate, of the typical
soap opera convention
of a working class
environment.
Maslow- survivors, this
disequilibrium causes
some tension and worry
for the audience, as
they want to know the
character is going to be
okay.
Maslow – Care givers,

10	
  
 

appreciate you’

showing love and care
to you partner, the
female audience can
relate to this

	
  
	
  
	
  
	
  

Soap	
  Opera	
  Codes	
  &	
  Conventions	
  continued	
  –	
  Lesson	
  4	
  
Textual	
  Analysis	
  
	
  
	
  
	
  

	
  

1) What	
  is	
  the	
  purpose	
  of	
  a	
  trailer?	
  
To	
  promote,	
  get	
  exposure	
  for	
  the	
  show	
  and	
  get	
  an	
  audience	
  talking	
  about	
  it,	
  
which	
  can	
  lead	
  to	
  marketing.	
  
	
  
2) What	
  are	
  the	
  benefits	
  of	
  Multi-­‐Platform	
  promotion	
  of	
  a	
  media	
  text?	
  
Broadcast	
  :	
  shows	
  audiences	
  watching	
  that	
  channel.	
  
E-­‐media	
  :	
  wider	
  audience,	
  bigger	
  platform,	
  cheap	
  or	
  free,	
  viral	
  (YouTube)	
  	
  
	
  
	
  
Ultimately,	
  some	
  form	
  of	
  Convergence	
  is	
  important	
  when	
  promoting	
  a	
  text	
  to	
  the	
  
target	
  audience.	
  

	
  
	
  
3) 	
  
	
  
Textual	
  Analysis	
  –	
  
	
  
	
  

	
  
	
  
You	
  MUST	
  make	
  notes	
  on	
  the	
  following	
  areas	
  when	
  deconstructing	
  this	
  sequence	
  
from	
  Coronation	
  Street:	
  
	
  
• Multi-­‐stranded	
  narrative	
  
• Character	
  dilemmas	
  
• ‘Personal	
  Identification’	
  (Katz)	
  
	
  
	
  

	
  

11	
  
Steve looks worried and anxious
Becky looks excited and has a celebration
drink
Non-verbal: good luck written in different
places
Eileen crosses her fingers
Roy and Haley smile, happy
A number of characters involved in the
wedding
Song: “I feel lucky”
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  

	
  
http://www.channel4.com/programmes/hollyoaks/4od	
  
	
  
The	
  above	
  link	
  will	
  take	
  you	
  to	
  some	
  of	
  the	
  latest	
  episodes	
  of	
  Hollyoaks.	
  
	
  
1. What	
  are	
  the	
  connotations	
  of	
  the	
  Ident	
  for	
  the	
  popular	
  Channel	
  Four	
  Teen	
  
Soap	
  Opera	
  Hollyoaks	
  (1995	
  –	
  Present)	
  
• Pink	
  and	
  blue	
  acts	
  as	
  a	
  gender	
  divide	
  and	
  stereotypical	
  colours	
  for	
  males	
  and	
  
females	
  
• Pink	
  before	
  the	
  blue	
  suggests	
  that	
  it	
  is	
  a	
  female	
  focused	
  audience	
  
	
  
Hollyoaks	
  –	
  “White	
  Wedding	
  Trailer”	
  -­‐	
  http://www.youtube.com/watch?v=Bu2sW-­‐
r9Vb4	
  	
  
	
  
2. You	
  MUST	
  make	
  notes	
  on	
  the	
  following	
  areas	
  when	
  deconstructing	
  this	
  
sequence	
  from	
  Hollyoaks:	
  
	
  
• Binary	
  opposition	
  of	
  the	
  non-­‐diegetic	
  music	
  

	
  

12	
  
•
•
•

Symbolism	
  of	
  the	
  non-­‐verbal	
  code	
  of	
  the	
  tear	
  
Representation	
  of	
  Pregnancy	
  
Any	
  other	
  examples	
  that	
  would	
  impact	
  the	
  audience	
  

	
  
The main colour is black
The colour black relates to death and bad things
The wedding goes wrong
When the bride cries her tears are black which is the complete opposite to
white which is normally the colour for weddings and suggests happiness ,
love and purity.
There is an unwanted pregnancy and the bump stands out so it suggests
that it is a big problem staring you in the face
Songs:
“It’s a nice day for a white wedding”
“Shotgun” (normally when there is a pregnancy before marriage)
“What have you done”
	
  
	
  
	
  
	
  

Production	
  Work	
  
	
  
	
  
	
  
	
  

1) What	
  is	
  the	
  role	
  of	
  a	
  Producer?	
  
Manage and see all of the production aspects
2) What	
  is	
  the	
  role	
  of	
  a	
  Director?	
  
The director needs to be in charge of the group and the cast , making
sure everyone knows what they are doing and is on schedule.

	
  

3)	
  Institution	
  research	
  –	
  
	
  
	
  
You	
  MUST	
  research	
  the	
  institution	
  that	
  your	
  trailer	
  will	
  be	
  exhibited	
  on.	
  
	
  
	
  
	
  
	
  
• Target audience 16-354year olds
•
•

Replaced BBC choice

•

Focusing on new and original programmes and technology

•

	
  

Launched in 2003

The channel is on air from 7pm till 5am each night

13	
  
•

	
  
	
  
	
  
	
  

	
  

90% of BBC three’s output is from the UK and other European Union
countries

•

it also has a unique 60 second news round

14	
  

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Production log

  • 1.     Center  Number:   St.  Paul’s  Catholic  College   64770     Candidate  Number:   5943       Candidate  Name:  Nikita  Kanda                            A2  Media  Studies           Unit  G324:  Advanced  Portfolio  in  Media  –       Production  Log     Evidence  of  Planning  &  Research       Aims  and  Objectives     1  
  • 2.   • AO2  –  Assess  candidates’  application  of  knowledge  and   understanding  in  evaluating  their  own  work,  showing   how  meanings  and  responses  are  created.     •   • AO3  –  Assess  candidates’  ability  to  plan  and  construct   media  products  using  appropriate  technical  and  creative   skills.   AO4  –  Assess  candidates’  ability  to  undertake,  apply  and   present  appropriate  research.       Brief  Chosen               A  45  second  –  1  minute  30  second  trailer  for  a  NEW  Soap  Opera   that  will  be  exhibited  on  BBC  3  at  8:30pm  (after  Eastenders)   that  will  appeal  to  a  Male  and  Female  audience.                   2  
  • 3. Contents     Textual  Analysis     • Eastenders Soap Opera Codes & Conventions Multi Strand Narrative   • Coronation Street “The home, the family, domestic tribulations and the strong woman, and as such, it has long been said to appeal to the female viewer”   ‘Masculinity  and  Popular  television’  –  Rebecca  Feasey  (2007)       Research         • • • Purpose  of  a  Trailer   Multi-­‐Platform  promotion   Textual  Analysis  –  Coronation  Street  and  Hollyoaks   Deadlines  –  Production  Work     Filming  Dates:  Wednesday  23rd  October  2013  8am  –  12pm       Edited  Trailer  –  Complete:  Friday  14th  February  2014       Promotional  Poster  –  Complete:  Friday  14th  February  2014     Promotional  Magazine  Cover  –  Complete:  Friday  14th  February  2014     Evaluation  –  Complete:  Friday  14th  February  2014       Production  Work     • • • Director   Producer   Institution  research  –  BBC  Three         Soap  Opera  Codes  &  Conventions  –  Lesson  2     3  
  • 4.   1) What are some of the Codes & Conventions of this genre?   You  MUST  demonstrate  what  you  already  know  by  completing  a  “Spider   Diagram”  of  what  you  know  about  OR  expect  from  this  genre:           Set in one   Romance Family relationship community   or conflict       Focus on   Multi-strand working class   Soap opera codes narrative communities   and conventions             Realism socially relevant Antagonism and conflict within community Cliff hanger                                         4  
  • 5.     2)  Codes  &  Conventions  of  the  Soap  Opera  Genre     The  Soap  Opera  genre  can  be  categorized  by  the  ‘repeated’     (Steve  Neale)  elements  of:     1. Romance 2. Family relationships and conflict 3. Focus on working class communities 4. Cliff Hangers 5. Multi-stranded narrative 6. Realism/ socially relevant 7. Set in one community 8. Antagonism and conflict within the community   Eastenders  (1985  –  Present)                   Key  information  regarding  this  text:       • Exhibited on BBC1 and repeated on BBC Three • One of the UK’s highest rated programs (8mil per week)       • Set in the ‘kitchen sink’ setting of fictional Walford, East London 5  
  • 6.   Textual  Analysis  Task     http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related  -­‐               You  MUST  complete  the  Table  below  whilst  watching  the  TWO  promotional   trailers  for  the  BBC  Soap  Opera  Eastenders.     You  SHOULD  aim  to  identify  key  examples  (Verbal,  Non-­‐Verbal,  Technical)   from  each  trailer  that  demonstrates  your  understanding.     You  COULD  apply  relevant  audience  theory  to  explain  what  impact  these  key   examples  would  have  on  the  target  demographic.     In  your  opinion,  according  to  Hartley’s  Seven  Subjectivities,  what  is  the  target   audience  for  Eastenders?     Age   14+   Gender     Nationality     females British     Trailer  1)     What  is  the  Focus  of  this  trailer?   Love  triangle  between  Stacey,  Max  and  Bradley.                     Code     &   Convention     Romance         Family   relationships   and/or  conflict           Evidence     (Verbal,  Non-­‐Verbal,   Technical)     Impact  on  the  Audience     (Katz,  Maslow,  Hartley)   Verbal code ‘love you’ Personal identification with Love Non- verbal code of Max and Stacey kissing ‘I know about your Relating to Hartley this type of conflict dirty little secret’ would conform to a female audience, as it would intrigue them to the shock and scandal of Tanya finding out about Max’s affair. 6  
  • 7. Focus  on   The market stall According to Katz it informs and working  class   educates the audience on what its like communities                       to work on a market and be in that   environment.       One story line Having one story line is easy for the “Multi-­‐Stranded   audience to follow and relate to. Narrative”       Tanya finding out the Maslow- Caregivers in the audience can   secret sympathise with Tanya and Bradley ‘Disequilibrium’   because it is something that can happen (Todorov)   in real life situations.           Trailer  2)     What  is  the  Focus  of  this  trailer?     Max’s Judgment day- the secret and lies catching up with him.     Code     &     Convention   Evidence     (Verbal,  Non-­‐Verbal,   Technical)       Romance       Stacey dressed provocatively   Family   relationships   and/or  conflict         Focus  on   working  class   communities           “Multi-­‐Stranded   Narrative”   Max Bradley Tanya Jack   Bradley is dressed as a security guard And Stacey is dressed as a cleaner/maid Shows a number of people in the family Impact  on  the  Audience     (Katz,  Maslow,  Hartley)   Katz- personal identification as it shows the lust and romance between Max and Stacey and the audience might be able to relate to this love or lust in that situation. Maslow- caregivers as the group in the family takes in the audience where tension and conflict is building and the audience may sympathise with certain family members like Tanya and Bradley who have been cheated on. Katz- diversion – the audience can escape from the stereotypical eastenders characters and see them in different roles which juxtaposes against their personalities such as Bradley dressed as a “monstrous” security guard. Shows the division between the gender and ages. Family stereotypes are shown, Jack wearing a suit the protective older 7  
  • 8.   brother (business man) Stacey is shown as a sex object as she is the young firey appealing woman who has the affair with Max and Tanya his wife is very motherly compared to her and much older. The lyrics in this song imply that max is going to be found out and his lies are going to surface.   Song- ‘ sooner or   later gonna cut you ‘Disequilibrium’   down’ (Todorov)             Multi-­‐stranded  narrative     A  Multi-­‐stranded  narrative  can  be  defined  as…..     A story being told from more than one person’s point of view, telling a number of different stories based on a number of characters.     You  MUST  deconstruct  the  10-­‐minute  extract  from  Eastenders  and  identify  where   the  following  elements  are  presented  to  the  audience:     • Multi-­‐stranded  narrative   • Family  relationships  and/or  conflict   • Focus  on  working  class  communities   • ‘Disequilibrium’  (Todorov)   • Romance     You  SHOULD  write  down  x1-­‐2  examples  for  EACH  of  the  elements  above  that  are   presented.       Code  &  Convention   Evidence   Impact  on  the  audience   • Multi-­‐stranded   Lucy Katz – inform and narrative   Michael educate as there is not   Lauren just one story, the audience follows a number of different characters around the square and they learn something new about the characters. •   Family   relationships   and/or  conflict   Max and Tanya argue “when were you part of this conversation” Hartley – this relates to family as it shows the divide between Max and 8  
  • 9.   •   Focus  on  working   class  communities   Lucy working in the café Peter on the market stall selling fruit and veg Family business Disequilibrium’  (Todorov)   Family love triangles/   affairs between max, Tanya and Kirsty fighting for max. Kat and Alfie have relationship troubles. • Romance   Alice is in love with   Michael but he doesn’t love her back.       Tanya’s marriage as they talk over each other and the conflict with their children being in the middle. Maslow- social climbers as the characters are working to better their own personal situations and Lucy is helping to keep the family business running, this might drive the audience to do the same. Maslow- ‘care givers’ sympathize with Tanya because Kirsty ruins their relationship. Maslow- ‘caregivers’ because Alice has been manipulated Soap  Opera  Codes  &  Conventions  continued  –  Lesson  3   Textual  Analysis     According  to  Rebecca  Feasey  in  ‘Masculinity  and  Popular  television’  (2007),  the  Soap   Opera  genre  tends  to  focus  on:     The  home,  the  family,  domestic  tribulations  and  the  strong  woman,  and  as  such,  it   has  long  been  said  to  appeal  to  the  female  viewer.       1) –  Do  you  agree?     http://www.youtube.com/watch?v=F8_ApPT6isY  (First  5  minutes)         9  
  • 10.   You  MUST  deconstruct  the  opening  5  minutes  of  a  sequence  from  the  popular  ITV   Soap  Opera  Coronation  Street  (1960  –  Present)  to  identify  examples  of  where  this   ideology  is  presented  to  the  target  audience.     You  SHOULD  also  try  and  identify,  to  demonstrate  your  knowledge  and   understanding  of  the  genre,  any  Codes  &  Conventions  associated  to  the  Soap  Opera   genre.     Code  &  Convention   Evidence   Impact  on  the  audience     Rebecca  Feasey  (2007)  Ideology:     1. Female come up with solutions. 2. Family problems: David, Gail, Kylie and the baby. 3. ‘Did I ask for your opinion?” Michelle (strong woman). 4. Men scared of female reaction, so say nothing. 5. Michelle speaks over Steve.     • Multi-­‐stranded   Michelle and Steve narrative   David and Kylie   • Family   relationships   and/or  conflict   David and Kylie Gail and Nick Michelle and Steve • Focus  on  working   class  communities   Pub     Disequilibrium’  (Todorov)   ‘I don’t like surprises’   •   Romance   Kylie ‘ how much I Hartley- families are affected Katz- personal identification, audience can relate with the problems faced here. Hartley- whole families are involved in family secrets. Katz- inform and educate, of the typical soap opera convention of a working class environment. Maslow- survivors, this disequilibrium causes some tension and worry for the audience, as they want to know the character is going to be okay. Maslow – Care givers, 10  
  • 11.   appreciate you’ showing love and care to you partner, the female audience can relate to this         Soap  Opera  Codes  &  Conventions  continued  –  Lesson  4   Textual  Analysis           1) What  is  the  purpose  of  a  trailer?   To  promote,  get  exposure  for  the  show  and  get  an  audience  talking  about  it,   which  can  lead  to  marketing.     2) What  are  the  benefits  of  Multi-­‐Platform  promotion  of  a  media  text?   Broadcast  :  shows  audiences  watching  that  channel.   E-­‐media  :  wider  audience,  bigger  platform,  cheap  or  free,  viral  (YouTube)         Ultimately,  some  form  of  Convergence  is  important  when  promoting  a  text  to  the   target  audience.       3)     Textual  Analysis  –           You  MUST  make  notes  on  the  following  areas  when  deconstructing  this  sequence   from  Coronation  Street:     • Multi-­‐stranded  narrative   • Character  dilemmas   • ‘Personal  Identification’  (Katz)         11  
  • 12. Steve looks worried and anxious Becky looks excited and has a celebration drink Non-verbal: good luck written in different places Eileen crosses her fingers Roy and Haley smile, happy A number of characters involved in the wedding Song: “I feel lucky”                         http://www.channel4.com/programmes/hollyoaks/4od     The  above  link  will  take  you  to  some  of  the  latest  episodes  of  Hollyoaks.     1. What  are  the  connotations  of  the  Ident  for  the  popular  Channel  Four  Teen   Soap  Opera  Hollyoaks  (1995  –  Present)   • Pink  and  blue  acts  as  a  gender  divide  and  stereotypical  colours  for  males  and   females   • Pink  before  the  blue  suggests  that  it  is  a  female  focused  audience     Hollyoaks  –  “White  Wedding  Trailer”  -­‐  http://www.youtube.com/watch?v=Bu2sW-­‐ r9Vb4       2. You  MUST  make  notes  on  the  following  areas  when  deconstructing  this   sequence  from  Hollyoaks:     • Binary  opposition  of  the  non-­‐diegetic  music     12  
  • 13. • • • Symbolism  of  the  non-­‐verbal  code  of  the  tear   Representation  of  Pregnancy   Any  other  examples  that  would  impact  the  audience     The main colour is black The colour black relates to death and bad things The wedding goes wrong When the bride cries her tears are black which is the complete opposite to white which is normally the colour for weddings and suggests happiness , love and purity. There is an unwanted pregnancy and the bump stands out so it suggests that it is a big problem staring you in the face Songs: “It’s a nice day for a white wedding” “Shotgun” (normally when there is a pregnancy before marriage) “What have you done”         Production  Work           1) What  is  the  role  of  a  Producer?   Manage and see all of the production aspects 2) What  is  the  role  of  a  Director?   The director needs to be in charge of the group and the cast , making sure everyone knows what they are doing and is on schedule.   3)  Institution  research  –       You  MUST  research  the  institution  that  your  trailer  will  be  exhibited  on.           • Target audience 16-354year olds • • Replaced BBC choice • Focusing on new and original programmes and technology •   Launched in 2003 The channel is on air from 7pm till 5am each night 13  
  • 14. •           90% of BBC three’s output is from the UK and other European Union countries • it also has a unique 60 second news round 14