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SEO Team for the International Success | ISS Global

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Nitin Manchanda
Nitin Manchanda

I interviewed some really smart and experienced SEO folks from the industry who are leading SEO teams for international brands. I covered early stage startups to decently matured brands to massive organizations like Alibaba Group. Here, I'm presenting the the outcome of my research and sharing the ingredients to help you build SEO team for the international success of your brand.

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International Search Summit, Global Virtual Edition Nitin Manchanda SEO Team for the International Success
International Search Summit, Global Virtual Edition Nitin Manchanda Nitin Manchanda Head of SEO Experienced International SEO SEO Consultant SEO Speaker at Online/Offline Events Webinar Host at SEMrush [23 Domains / 23 Markets]
International Search Summit, Global Virtual Edition Nitin Manchanda Nitin Manchanda Global Head of SEO [28 Domains / 26 Markets]
International Search Summit, Global Virtual Edition Nitin Manchanda Nitin Manchanda Global Head of SEO [65 Domains / 55 Markets]
Key Learnings
International Search Summit, Global Virtual Edition Nitin Manchanda Learnt International SEO Success Tactics
International Search Summit, Global Virtual Edition Nitin Manchanda Learnt International SEO Success Tactics ✓ Core Topics ✓ Hreflang Setup ✓ Geo Targeting ✓ And More.. ✓ Localised Experience ✓ Currency Support ✓ Language Support ✓ Shipping ✓ Look & Feel ✓ Content, etc.
But, interestingly
International Search Summit, Global Virtual Edition Nitin Manchanda Very Di erent Team Structures
Curiosity
International Search Summit, Global Virtual Edition Nitin Manchanda Decided to Dig Deeper
And then..
International Search Summit, Global Virtual Edition Nitin Manchanda Opportunity to Speak at ISS
International Search Summit, Global Virtual Edition Nitin Manchanda Plans got the ‘O cial Stamp’
Research Started
International Search Summit, Global Virtual Edition Nitin Manchanda Like every other research I started with
International Search Summit, Global Virtual Edition Nitin Manchanda
International Search Summit, Global Virtual Edition Nitin Manchanda
Created a list of SEOs who could help!
International Search Summit, Global Virtual Edition Nitin Manchanda Requirements 1. International SEO Experience 2. In-house SEOs 3. Team Lead Experience 4. Scale a. Startups b. Medium Size Businesses c. Massively Huge Organisations
International Search Summit, Global Virtual Edition Nitin Manchanda Tejaswi SureshCharmis PalaOmi SidoFabrizio Ballarini Gerry White Akhil AgarwalMatteo FlorisLuigi PerriCiara Serrano Eugene Korotkevich Ravi BhushanNorman NielsenNakul Goyal Nick Wilsdon
International Search Summit, Global Virtual Edition Nitin Manchanda
International Search Summit, Global Virtual Edition Nitin Manchanda Questions asked about the SEO teams 1. What are the markets you’re present in? 2. How big is the SEO team? 3. Is content part of the SEO team? 4. Where does analytics sit in the org structure? 5. What all SEO roles you’ve in your current team? 6. How would you structure your dream SEO team for International Success?
International Search Summit, Global Virtual Edition Nitin Manchanda Questions asked about the SEO teams 1. What are the markets you’re present in? 2. How big is the SEO team? 3. Is content part of the SEO team? 4. Where does analytics sit in the org structure? 5. What all SEO roles you’ve in your current team? 6. How would you structure your dream SEO team for International Success?
Surprising Outcome
International Search Summit, Global Virtual Edition Nitin Manchanda
What I Found!
International Search Summit, Global Virtual Edition Nitin Manchanda X% Current Team Y% Dream Team {ROLE}
International Search Summit, Global Virtual Edition Nitin Manchanda 100% Current Team 100% Dream Team SEO Manager / Owner
International Search Summit, Global Virtual Edition Nitin Manchanda 71% Current Team 83% Dream Team Tech SEO
International Search Summit, Global Virtual Edition Nitin Manchanda 59% Current Team 50% Dream Team Analyst
International Search Summit, Global Virtual Edition Nitin Manchanda 47% Current Team 92% Dream Team Content Strategist
International Search Summit, Global Virtual Edition Nitin Manchanda 24% Current Team 17% Dream Team Product Manager
International Search Summit, Global Virtual Edition Nitin Manchanda 24% Current Team 17% Dream Team Agency / Freelancers
International Search Summit, Global Virtual Edition Nitin Manchanda 12% Current Team 8% Dream Team Copy / Editorial
International Search Summit, Global Virtual Edition Nitin Manchanda 6% Current Team 8% Dream Team UX
International Search Summit, Global Virtual Edition Nitin Manchanda 6% Current Team 50% Dream Team Link Building / Outreach
International Search Summit, Global Virtual Edition Nitin Manchanda 6% Current Team 0% Dream Team ASO
International Search Summit, Global Virtual Edition Nitin Manchanda 0% Current Team 25% Dream Team Admin
International Search Summit, Global Virtual Edition Nitin Manchanda 0% Current Team 8% Dream Team CRO
That’s it!
You’ve all the ingredients now!
International Search Summit, Global Virtual Edition Nitin Manchanda
International Search Summit, Global Virtual Edition Nitin Manchanda Team
Thank you! International Search Summit, Global Virtual Edition Nitin Manchanda

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