International marketing strategy
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Marketing Strategy for Student Recruitment in CIS nations, especially Kazakhstan. By Nitin Ticku
![Market Background: Central Asia ,[object Object],[object Object],[object Object],[object Object],[object Object],Country / Region Number of Students Russia 1000 + USA 1000 Canada 500 China 300 Eastern Europe 300](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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International marketing strategy
- 1. Presenter: Nitin Ticku nytten@yahoo.con Student Recruitment Strategy – CIS Nations
- 3. Central Asia: Students by Subjects
- 4. Central Asia Recruitment: 2006-08
- 9. Agents Way Forward Challenges Dedicated Agent Network Agent Identification Comprehensive Agent Training, Motivation and Support Time Management Additional Advertising Budgets Recruitment Specific Bonuses Higher Commissions Increases our RPS (Recruitment Per Students) & Budget. Challenge from other competing universities, willing to pay up-to 20% Commission. Recruitment Targets and Constant Follow Up. Agent agreeing to targets and constant persuasion.
- 11. Education Fairs Way Forward Challenges Education Fairs: Good promotion tool, quite expensive with lots of participating institutions. Not great for instant recruitment Use Academic Staff to provide marketing edge to our campaign. Availability of Time, Motivation, and also increase the budget. Hold Seminar / Gathering with students and parents, to answer any questions they might be having. Event Organisation , Logistics and Expenses.
- 12. Market Awareness Way Forward Challenges Advertising Campaign Very Expensive. Getting the best rates and deals. Direct Marketing / Presentations-School & Colleges Identify institutions, needs ground work, co-ordination, follow up and making it interactive. College / University Annual Fair Sponsorship Not a very common strategy, and requires additional budget. E-Marketing Focus on active communication, strong web presence and creativity. P.R Campaign(Showcasing what we have to offer) Expensive, additional expenditure.
- 13. MARKETING STRATEGIES Internal Marketing Relationship Marketing Career Services Market Positioning Education Fairs Agent Network Expansion Direct, P.R & E Marketing Database Marketing Student Recruitment Feeder Links Auxiliary Services Schools, Colleges, Universities External Marketing Students, Alumni’s Reference Teachers Parents
- 14. Presentation By: Nitin Ticku [email_address]