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The TITAN Success



 Presented by :-
 Jayant Mishra
 Jahan Iqbal Hussain
 Kalyani Shukla
 Nitin Gaurav
 Kumar Rahul
 Kumari Deepa
Introduction

Titan Industries Limited is the world's fifth
largest wrist watch manufacturer and India's
leading producer of watches under the Titan,
Fastrack, Sonata, Nebula, RAGA, Regalia, Octane
& Xylys brand names. It is a joint venture
between the Tata Group, and the Tamil Nadu
Industrial Development Corporation(TIDCO). As
of 2010, Titan watches account for a 60% share of
the total Indian market and are also sold in about
40 countries.
What are the various range of watches
launched by titan in India?

Titan has adopted aggressive marketing strategies to
promote there product under deferent classes and need
of the market. Titan has segmented there products on
the basis of class, fashion, style, quality, and other
demographic factors. There are some ranges offered by
titan :-
• RAGA :-Inspired by the modern woman, Raga is a
    range of exquisite watches that have the perfect mix
    of sensuality and elegance.
• FASTRACK:- casual watches with an accent on youth
    and the outdoors, in 25 designs.
CONTD….


• PURPLE:-Purple lives in a world where rules are for
  other people and laws of attraction are in your
  hands.
• NEBULA:-Nebula is a delicate blend of the finest
  craftsmanship in jewellery making and the latest in
  watch technology.
• HTSE:-Combined with geometric case
  designs, anthracite colours and perforated dials, an
  HTSE is a must-have for every watch aficionado.
• ZOOP:-Zoop is a range of funky watches from
  Titan, designed for the imaginative, talented and
  energetic child of today.
• EDGE:-Classic elegance coupled with technical
  mastery is what the Edge is all about. the Edge is the
  slimmest watch in the universe - a mere 3.5mm.
CONTD….


• TYCOON:-Every watch in the Tycoon collection makes
  a statement about the man who wears it.
• OBAKU:-The philosophy of simplicity combined with
  effortless beauty is what Titan Obaku stands for.
• SONATA:-for economical class. Range start from RS
  300.
• BANDHAN:-Titan's tribute to the everlasting bond
  between man & woman, Bandhan is a collection of
  exquisitely crafted watches in leather, gold & steel
  gold combinations.
• OCTANE:-Sporty, stylish and bristling with features
  Octane is more than just time ticking on adrenaline.
• ORION:-a collection of precision watches inspired by
  the last unexplored frontier, and the stars that guide
  the way.
What were the strategies adopted By titan for the
product positioning?


   Titan has adopted far-sighted positioning
   strategies,

   • Titan positions its watches as a part of dresses
     and ornamentation .

   • This strategy promptly resulted in change in
     consumers taste and preferences .

   • It also resulted in demand for watches in high
     style and design segments.
In terms of market penetration titan also experimented
with new distribution strategies , titan had a made
survey of 8000 retail watch outlets in the country.
It decided to opt for the showroom concept and a
network of trendy titan showrooms.
What are the promotional strategies adopted by
Titan to attract the customers?

 Titan decided to adopt an aggressive approach
 , many of the titan promotional punch line are really
 appealing like
 • Is you wrist still leaving in the past?
 • With split- second accuracy.
 • An international standards of style of elegance

 Promoting titan watches as a corporate gifts
 , also became an important promotional
 strategy for titan.
 It has also collaborated with deferent corporate
 house like HLL, broke bond, nestle, eureka
 Forbes using titan watches as a gift.
How did TITAN’S plan to knock out HMT proved to be successful?


• Titan’s tie up with Timex Corporation of the U.S. promoted Timex watches
  limited and it served Titan’s overall strategy of confrontation with HMT.
• Titan saw a huge potential in the Rs.300-500 segment was virtually
  untabbed by the Indian manufacturers.
• Titan achieved the distinction of being the first Indian company to export
  watch movements from India.
• Titan adopted new technologies to come out with new quality variants
  and it also helped them to reduce the cost and more consumers towards
  its products.
• Price:- titan launched product in all price category from low range sonata
  to elegant in a luxury segment .
What do you mean by confrontation strategy? What was the lesson titan
                  showed to the other leading brands?


• an organizational strategy in which company management decides to
  confront, rather than avoid, competition is known as confrontation
  strategy.

• Titan with its innovative ideas and strategies proved the other leading
  brands that they are better than them.

• They adopted the high profile promotion through which they tried to
  attract the bigger part of youth. On the other hand they also focused on
  the customer relationship so that they can retain there customers and
  provide them with fuller satisfaction.
Success Story


TITAN was launched in 1987. within three year of its launching , it
emerged as the leader in the Indian quartz industry in India . Titan
has segmented there product according to the like sex, age ,
culture, income and it lead to them as a leader for more than 25
Year in the Indian watch industry. Titan use strategy in almost all
aspect of marketing . It covers more than 1200 cities and chain
with more than 8000 retail outlets.

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Titan

  • 1. The TITAN Success Presented by :- Jayant Mishra Jahan Iqbal Hussain Kalyani Shukla Nitin Gaurav Kumar Rahul Kumari Deepa
  • 2. Introduction Titan Industries Limited is the world's fifth largest wrist watch manufacturer and India's leading producer of watches under the Titan, Fastrack, Sonata, Nebula, RAGA, Regalia, Octane & Xylys brand names. It is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation(TIDCO). As of 2010, Titan watches account for a 60% share of the total Indian market and are also sold in about 40 countries.
  • 3. What are the various range of watches launched by titan in India? Titan has adopted aggressive marketing strategies to promote there product under deferent classes and need of the market. Titan has segmented there products on the basis of class, fashion, style, quality, and other demographic factors. There are some ranges offered by titan :- • RAGA :-Inspired by the modern woman, Raga is a range of exquisite watches that have the perfect mix of sensuality and elegance. • FASTRACK:- casual watches with an accent on youth and the outdoors, in 25 designs.
  • 4. CONTD…. • PURPLE:-Purple lives in a world where rules are for other people and laws of attraction are in your hands. • NEBULA:-Nebula is a delicate blend of the finest craftsmanship in jewellery making and the latest in watch technology. • HTSE:-Combined with geometric case designs, anthracite colours and perforated dials, an HTSE is a must-have for every watch aficionado. • ZOOP:-Zoop is a range of funky watches from Titan, designed for the imaginative, talented and energetic child of today. • EDGE:-Classic elegance coupled with technical mastery is what the Edge is all about. the Edge is the slimmest watch in the universe - a mere 3.5mm.
  • 5. CONTD…. • TYCOON:-Every watch in the Tycoon collection makes a statement about the man who wears it. • OBAKU:-The philosophy of simplicity combined with effortless beauty is what Titan Obaku stands for. • SONATA:-for economical class. Range start from RS 300. • BANDHAN:-Titan's tribute to the everlasting bond between man & woman, Bandhan is a collection of exquisitely crafted watches in leather, gold & steel gold combinations. • OCTANE:-Sporty, stylish and bristling with features Octane is more than just time ticking on adrenaline. • ORION:-a collection of precision watches inspired by the last unexplored frontier, and the stars that guide the way.
  • 6. What were the strategies adopted By titan for the product positioning? Titan has adopted far-sighted positioning strategies, • Titan positions its watches as a part of dresses and ornamentation . • This strategy promptly resulted in change in consumers taste and preferences . • It also resulted in demand for watches in high style and design segments.
  • 7. In terms of market penetration titan also experimented with new distribution strategies , titan had a made survey of 8000 retail watch outlets in the country. It decided to opt for the showroom concept and a network of trendy titan showrooms.
  • 8. What are the promotional strategies adopted by Titan to attract the customers? Titan decided to adopt an aggressive approach , many of the titan promotional punch line are really appealing like • Is you wrist still leaving in the past? • With split- second accuracy. • An international standards of style of elegance Promoting titan watches as a corporate gifts , also became an important promotional strategy for titan. It has also collaborated with deferent corporate house like HLL, broke bond, nestle, eureka Forbes using titan watches as a gift.
  • 9. How did TITAN’S plan to knock out HMT proved to be successful? • Titan’s tie up with Timex Corporation of the U.S. promoted Timex watches limited and it served Titan’s overall strategy of confrontation with HMT. • Titan saw a huge potential in the Rs.300-500 segment was virtually untabbed by the Indian manufacturers. • Titan achieved the distinction of being the first Indian company to export watch movements from India. • Titan adopted new technologies to come out with new quality variants and it also helped them to reduce the cost and more consumers towards its products. • Price:- titan launched product in all price category from low range sonata to elegant in a luxury segment .
  • 10. What do you mean by confrontation strategy? What was the lesson titan showed to the other leading brands? • an organizational strategy in which company management decides to confront, rather than avoid, competition is known as confrontation strategy. • Titan with its innovative ideas and strategies proved the other leading brands that they are better than them. • They adopted the high profile promotion through which they tried to attract the bigger part of youth. On the other hand they also focused on the customer relationship so that they can retain there customers and provide them with fuller satisfaction.
  • 11. Success Story TITAN was launched in 1987. within three year of its launching , it emerged as the leader in the Indian quartz industry in India . Titan has segmented there product according to the like sex, age , culture, income and it lead to them as a leader for more than 25 Year in the Indian watch industry. Titan use strategy in almost all aspect of marketing . It covers more than 1200 cities and chain with more than 8000 retail outlets.