6. CONS
× Download links scattered & doesn’t receive much attention
× The social media links are placed in an unnoticeable corner of the
website. They are in the shade of the website template (blue) and
hence seem to be almost invisible.
× Very limited tools used
7. × YouTube Page: Contains videos ONLY of KONE global and nothing related to what KONE
India does.
× No video about ‘Liftman’ is there in the page. No related videos are available either
× Twitter: KONE Elevator India’s twitter page has zero posts and only 3 followers
× LinkedIn Page: No separate profile for KONE India
× Facebook: Link on the website leads to the GLOBAL website and not of KONE India.
× KONE India – 3 pages. Two with likes between 20-30 and one page with 43 likes.
× None of them are active
8. OTIS INDIA
• No links to any of the social media tools on the OTIS India website
• Social media tools: Facebook, Twitter & LinkedIn
• Tools are again at the bottom of the page and is not catchy
• No mention about mobile apps though they have one called eServices
which is available for all mobile platforms.
• None of the websites are active.
9. JOHNSON LIFTS
• Poorly structured website
• No links to social media
• No regular updates on Facebook
• No twitter/linked in page
• No YouTube page or videos
10. MITSUBISHI ELECTRIC INDIA
1. Facebook page: 1 like zero updates
2. Twitter page zero posts/ followers
3. LinkedIn page available
11. THYSSENKRUPP ELEVATORS INDIA
• BEST website
• Special link to social media tools though available in the bottom of the page.
• Tools are:
• Delicious N/A
• Google
• Facebook - inactive
• LinkedIn - Active
• Blogger
• Twitter N/A
• Give an option to share website link
12. SCHINDLER
• Mobile apps (mentioned in website)
• LinkedIn active
• Twitter N/A
• Facebook Not active
• Google plus not active
13. FUJITEC
• Website provides link to TECKY, safety mascot of the company
• Pictures of tecky placed in office is provided on the home page
• (The name of the mascot was created in august 2010, meaning it was created even before that)
• http://www.trademarkia.com/tecky-79120923.html This link provides further info about
TECKY
• Part of CSR activity (as seen on website)
• Facebook Not active
• YouTube N/A
• Twitter N/A
• LinkedIn page not active
