Mobility is More than Apps

MOBILITY IS MORE THAN APPS
Prepared By:
NishantAdlakha
www.nishantadlakha.com
Twitter : @nishantadlakha

Introduction
 Mobilitycombined with Social Media and
Analytics has led to a Connected
Ecosystem where the lines between
physical and digital world have blurred.
 This gives us an opportunity to explore the
potential of Mobility in providing excellent
experience to consumers with more
than just Apps

Contents
 Why the need
 Where we are
 The road ahead

 Why the need
 Where we are
 The road ahead

Imagine one Enterprise Mobility Company
Doing This :
Hello, I am interesting

Doing This :
Hello, I am fascinating

Doing This :
Hello, I am wonderful

Doing This :
Hello, I am Charming

Doing This :
Hello, I am exciting

Doing This :
Hello, I am better

Doing This :
Hello, I am better
Hello,
I am relevant

Doing This :
Hello, I am better
Hello,
I am relevant
Hello, I am
Quiet and sophisticated

Doing This :
Hello, I am better
Hello,
I am relevant
Hello, I am
Hello, I am
Young and
Dynamic

Doing This :
Hello, I am better
Hello,
I am relevant
Hello, I am
Hello, I am
Young and
Dynamic Hello, I have a
great team

Doing This :
Hello, I am better
Hello,
I am relevant
Hello, I am
Hello, I am
Young and
great team
Hello, I am great

Doing This :
Hello, I am better
Hello,
I am relevant
Hello, I am
Hello, I am
Young and
great team
Hello, I am great
Hello, I am sincere

Sounds Absurd ?
But TRUE as well
The common denominator is
which will
eventually turn the company into
company

Sounds Absurd ?
But TRUE as well
The common denominator is
which will
eventually turn the company into
company
Failure to take control of this
will result in being a cliché .
Don’t be a cliché, INNOVATE

BEFORE
iPods
There wereWalkmans, Portable CD Players and MP3s

BEFORE
Nike
There were sneakers

BEFORE
Coca Cola
There were soft drinks

Crux
The market is always there,
We need to tap it

Crux
The market is always there,
We need to tap it
Let’s get back to iPod

BEFORE
iPodsThere were only music players
Underneath that,
there was an undefined need and desire, and that desire was

Designing Great Customer
Experiences

That was truly the need that
iPod fulfills and why people
buy iPod.
They are not
buying a
“Music Player”.

They are buying the
emotional ties that align
with them —
iPod is fun and it is cool
and it is fantastic.
That little thing does
anything we want, music,
internet, movies and what
else?

But that market didn’t exist

But that market didn’t exist
Apple created that market

Who are the customers ?
Apple identified those who grew up
on computers, lived for instant
gratification and were passionate
about music.

What are their values and
priorities?

What are their values and
priorities?
They love their music.They live on
their computers. Apple closed the
loop with the introduction of iTunes
that made immediate gratification
possible, turning every computer
into an instant checkout counter

Who are we and are we a
passionate extension of
those values?

Who are we and are we a
passionate extension of
those values?
We love music and
instant access just like our
customers.Their values are ours:
Music. Now. Everywhere I go.

Attracting customers through
the products is easy, but to
keep a customer
into your
ecosystem, is an
art

MAC connects with iPod/iPhone
iPod connects with iTunes
iTunes connect with iCloud
Now with rumors of iWatch and
iTV, apple has provided a
complete ecosystem

MAC connects with iPod/iPhone
iPod connects with iTunes
iTunes connect with iCloud
Now with rumors of iWatch and
iTV, apple has provided a
complete ecosystem
With each
product,
the ecosystem
becomes
more
integrated Click here to read more about Apple’s strategy

Everyone is building Mobile
Apps, from small developers
to big companies.
We shouldn’t be a part of
this cliché

Enterprise Mobility is more
than Apps.
The world is moving towards
a more connected phase where
Machine to Machine
communication would result
in a better experience.

Mobile
Big Data
Security
SocialAPIs
Integration
Governance
Cloud
An ECOSYSTEM
for our
CONNECTED BUSINESS

We need to :
Increase integration between physical and digital world
Accelerate Interactions
Increase productivity by increasing engagement
Adapt and innovate

The role of Mobile in connecting the world would
increase significantly in coming years
Source : IDC

Mobile is Everywhere, especially Social

Oral B’s Smartseries toothbrush
at MWC 2104
From Connected cars to
Toothbrushes that share data
with your dentist.
The Oral B Smartseries
electric toothbrush, priced at
about £199 connects to a
smartphone to chart your
brushing, personalise your
routine and let your dentist
see how well you've been
brushing.

Galaxy Gear
Google Glass
Smart Locks
And a lot more…

The future is Connected Ecosystem
Source:Accenture Mobility Research Report 2014

The Market
 The market is new, fresh and has a lot of
potential

The Market
 The market is new, fresh and has a lot of
potential
 Collaborate with Different Industries to
create a better customer experience

Further Reading
 http://www.theguardian.com/technology/2014/mar/01/smart-watch-toothbrush-
werables-mwc
 http://reviews.cnet.com/8301-13970_7-57619348-78/huawei-unveils-new-4g-lte-
connected-devices-at-mwc-2014/
 http://siliconangle.com/blog/2014/02/19/mobile-market-saturated-with-
internet-connected-cars/
 http://www.gfk.com/news-and-events/press-room/press-releases/pages/mobile-
health-shows-big-potential-from-small-beginnings-.aspx
 http://www.engadget.com/2014/02/23/huawei-talkband-b1-smart-band/
 http://www.samsung.com/us/connected-devices/
 http://blog.stephenwolfram.com/2014/01/launching-the-wolfram-connected-
devices-project/
 http://www.technologyreview.com/news/523531/securing-the-smart-home-
from-toasters-to-toilets/
 http://news.cnet.com/8301-11386_3-57615194-76/next-step-for-connected-
devices-connect-the-devices/

Mobility is More than Apps

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