Nirmala Meganathan

customer loyalty application in aviation industry customer loyalty in banking and insurance industry customer loyalty in retail industry influence of service quality on customer loyalty customer loyalty measurement models and scales measuring customer loyalty customer engagement. customer affinity relationship influencers of customer loyalty inclu significance of customer loyalty for marketers role of customer loyalty outcomes in business deci attitudinal loyalty and cognitive loyalty characteristic features of behavioural loyalty drivers of customer loyalty. rai srivastava model of customer loyalty formation factors affecting customer loyalty formation customer retention and brand loyalty customer loyalty and its relationship with custome benefits of customer loyalty loyalty principles customer loyalty ladder significance of customer loyalty meaning and definition of customer loyalty celebrity endorsements. effect of reference groups on consumer decision ma group influence on consumption- role of reference values and value systems lifestyles and psychographics demographics lifestyles and psychographics on buying behaviour and psychographics- impact of values lifestyles values cultural aspects of emerging markets indian core values the measurement of culture influence of culture on consumer behaviour-concept organizational buying behaviour. new consumption patterns rural consumer behaviour changing consumer trends changing indian consumer behaviour-drivers of chan consumer decision making model levels of consumer decision making consumer decision making process-concept of consum different models in consumer behaviour consumer learning understanding consumer behaviour- meaning and conc partners & their relations incorporation by registration incorporation document partners & designated partners llp & company difference between llp & partnership salient features of ll 2008 introduction to partnership nature of llp the limited liability act conditions & warranties classification of goods agreement to sale sale the sale of goods act 1930 laws & guidelines campaign planning optimizing the campaign ad display frequency tracking your campaign ad features targeting ad formats creative formats running effective ads campaign budget business value campaign objectives challenges of digital display digital branding target audience benefits of digital display participation fragmentation increasing media consumption the forces shaping media drivers of value blogging platforms social networks growth in digital advertising intellectual property and media; shifting advertis globalization and localization and mobility devices distribution: channels revenue and ad aggregation the consumer/creator archetype strategic framework of the future of media dynamic content creation interpreting scenario scenario planning the future of media principles of gamification. gamevertising advergaming five elements of gamification in a branding strate gamification and major brands gamification and the fun theory traffic generation social media promotion content creation content strategy content auditing content essentials what is content marketing? definition and insights on consumer-generated cont product development four building blocks of co-creation. co-creation do-it-yourself (diy) advertising consumer-generated content consumer content #offences #appellatetribunal #penalties&adjudication #dutiesofsubscribers #digitalsignaturescertificates #regulationofcertifyingauthorities #acknowledgement&dispatchofelectronicrecords #attribution #electronicgovernance #digitalsignature #salientfeaturesofitact #objectivesofitact #definition #theinformationtechnologyact2000 #windingupcompany #transferandtransmissionofshares #debentures #shares #doctrineofindoormanagement #meetings #prospectus #differencebetweenmoa&aoa #distinctionbetweenmemorandumandarticles #articlesofassociation #aoa #moa #memorandumofassociation #classificationofcompanies #stagesofformationofacompany #corporatepersonality #definitionofcompany #meaningofcompany #thecompaniesactintroduction #thecompaniesact1956 #contractofagency #contractofbailment #contractofguarantee #quasicontract #contractofindemnity #breachofcontract #performanceofcontract #contingentcontract #dischargeofcontract #lawfulobject #freeconsent #capacitytocontract #lawfulconsideration #offerandacceptance #elementsofcontractact #scopeofthecontractlaw #characteristicsofthecontractlaw #meaningofindiancontractact1872 #indiancontractact1872 legal system law business law