1.
@nireyal
Who’s Really
ADDICTING
YOU to
Technology?
NirAndFar.com

2.
Nearly everyone
who comes in
contact with the
Internet has
difficulty
disconnecting.

3.
People
everywhere
are glued to
their devices.

4.
There’s
something
different about
personal
technology: it is
both pervasive
and persuasive.

5.
But who’s at
fault for its
overuse?

6.
There are four
parties
conspiring to
keep you
connected and
they may not be
whom you’d
expect.

7.
The
SUSPECTS

8.
The
TECH
1

9.
The
technologies
themselves, and
their makers,
are the easiest to
blame for our
dwindling
attention spans.

10.
masters of manipulation
They make products so good,
people can’t stop using them.

11.
These services rely on
advertising revenue.
The more frequently you
use them, the more
money they make.

12.
These products aren’t
habit-forming by chance;
it’s by design.

13.
These products aren’t
habit-forming by chance;
it’s by design.
They have an incentive
to keep us hooked.

14.
Your
BOSS
2

15.
Near the top of the list of
individuals responsible for your
seeming addiction to technology
is the person who pays you.

16.
A slow response to a
message could hurt not
only your reputation
but also your livelihood.

17.
But being chained to
technology can leave little time
for higher order thinking.

18.
real work —
requiring the kind of
creativity and problem
solving that only comes from
uninterrupted focus —
no longer happens in the
office.

19.
Your
FRIENDS
3

20.
The reality is, checking
tech is contagious.

21.
Once one person looks at
their phone, other people
feel compelled to do
the same, starting a
churlish chain reaction.

22.
The more people are
on their phones, the
less people are talking
until finally you’re the
only one left not
reading email or
checking Twitter.

23.
YOU
4

24.
There’s still someone
who deserves scrutiny –
the person holding
the phone.

25.
If we’re honest
with ourselves,
tech is just
another way
to occupy our
time and minds.

26.
Often our bad habits have less to
do with new-age technology and
more to do with old-fashioned
procrastination.

27.
The
VERDICT

28.
Personal technology is indeed
more engaging than ever.

29.
But that’s not
necessarily a
problem, that’s
progress.

30.
Think about it.
Would we want products
that aren’t engaging?

31.
Think about it.
Would we want products
that aren’t engaging?

32.
Technology is more
engaging because it’s
getting better.

33.
But these improvements don’t
mean we shouldn’t attempt to
control our use of technology.

34.
technology itself
that’s responsible for our
habits.
We should come to terms
with the fact that it’s
more than the

35.
Our
workplace culture,
social norms &
individual behaviors
all play a part.

36.
To put technology in its
place, we must be
conscious not only of
how technology is
changing, but also of
HOW IT IS CHANGING US.

37.
Want to stay up-to-
date on the science of
behavior change?

38.
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OFFICIAL
WORKBOOK for
Hooked:
How to Build
Habit-Forming
Products.

39.
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WORKBOOK for
Hooked:
How to Build
Habit-Forming
Products.
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