8. Budget
• Total: $10,000
• $ $5,000 for the Trip Advisor banner ad
$5,000 for app development and website
additions.
9. How to measure
•
•
•
•
Clicks on Trip Advisor ad
Number of app downloads
Participation in online activities
Results of the online surveys
10. BENEFITS
• More site traffic
• More tourists
• Stronger brand loyalty
• More survey results
• Better brand-consumer relationships
Editor's Notes
We have seen amazing results from the Pure Michigan campaign. If we advertise on Trip Advisor the brand will get spread out even more. Some people will recognize the brand, thus trusting it and clicking on the ad to look into vacations in Michigan.
Along with advertising on Trip Advisor we will create a new membership based program.We will add a tab on the website, “play to win”Players can gain points to receive coupons for travel destinations in Michigan