2. the outline
what is social technology
why it works
how to use it to revolutionize museums
join the backchannel chat here:
http://todaysmeet.com/komjeook
3. what is social technology?
tools that enable people to create,
share, and connect with each other
5. the Web isn’t necessary,
but it makes some things easier
easier to publish easier to distribute
6. the Web isn’t necessary,
but it makes some things easier
easier to access easier to track
7. the Web isn’t necessary,
but it makes some things easier
zine blog
radio show podcast
group project wiki
word of mouth ratings-enabled site
address book social network
8. and as things get easier,
users can depend on each other
old relationship new relationships
Authority is content provider Authority is platform provider
11. so how can you do it well?
be an authority
be a participant
(or do both)
12. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
13. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
14. what kind of relationship do you want to have
with your audience?
15. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
17. find out where you are... and where your visitors are
18. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
19.
20.
21. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
25. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
26.
27.
28. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
29. don’t focus solely on creators...
the vast majority of social media users are not creators
31. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
32.
33.
34. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
35.
36.
37.
38.
39. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors
40.
41.
42. ten tips for social technology
1. think relationships, not technologies
2. listen
3. start small with something that excites you
4. use internal projects to build competency
5. compose your team wisely
6. engage multiple kinds of users
7. respect your users
8. connect online and onsite experiences
9. don’t be a walled garden
10.be clever about physical metaphors