1. SUBMITTED BY: Akshay Ghiya Ankit Shah Lakshay khanna Nilesh Kalmegh Omkar Banore

5. Demographic-By Profession Labours Businessman Service class Housewives Students Price 1000-3000 Price 12000-35000 Price 1000-35000 Price 1000-5000 Price 1000-15000 18 Products 15 Products 68 products 35 products 28 products Essential Mobile range Smartphone Range All Essential Mobile Phone Essential & Multimedia Mobile range

6. Socio Economic clause Low Income Middle Income Higher Income Price 1000-5000 Price 5000-15000 Price 15000-35000 35 products 48 products 11 products

9. Source- Voice & Data June 2011 Report Companies Revenue FY 2009-10 ( Rs Cr) Revenue FY 2010-11(Rs Cr) Growth Percentage Market share Nokia 12900 12929 0.2 39 Samsung 4700 5720 21.7 17.2 Micromax 1602 2289 42.9 6.9 Blackberry 1210 1950 61.2 5.9 LG 1600 1834 14.6 5.5 Gfive 755 1326 75.6 4 Karbon 800 1004 25.5 3 Spice 1040 920 -11.5 2.8 Max 514 745 44.9 2.2 Sony Ericssson 590 690 16.9 2.1 Others 11.4

10. Total Package: Samsung Vs Nokia Product Samsung Galaxy Pro B7510 Nokia E5 Price Aug 2011 Rs 8,199 Rs 9,199 Features Interface Touch & Qwerty No Touch, Only Qwerty Display 2.8 Inch 2.36 Inch Internal Memory 512 MB 256 MB Bluetooth Version 3.o 2.o Processor 800 MHz 600 MHz Operating System Android Symbian Battery Capacity 1320 mAh 1200 mAh Self Image Brand Ambassador Amir Khan Shahrukh Khan

11. Product Samsung Galaxy Pro B7510 Nokia E5 Distribution Stores Availability (Urban) All Over India All Over India Online Purchasing from Company Site Yes No Services Usual Time Taken for Replacement 25 days 30 days Service centers Less as Compare to Nokia More as compare to Samsung warranty Device 12 months 12 months Accessories 6 months 6 months Software/CDs 3 Months 3 Months Extended warranty Yes No

12. Product Samsung Galaxy Pro B7510 Nokia E5 Package Content Battery Yes Yes USB cable Yes Yes Memory Card` 2 GB 2GB Mobile Charger Yes Yes Headset Yes Yes User guide Yes Yes