I was asked to present at Beauty Directory's Digital Seminar in Sydney in July this year. The audience was a mix of beauty brand managers and PRs and my talk was about how to best work with bloggers.

1. Beauty bloggers And 10 tips on how best to work with them ©www.stylingyou.com.au

2. Blogger influence More than 90 beauty bloggers listed on Beauty Directory Rarely a day goes by when a reader doesn’t contact me to say they have bought a product as a result of my blog Nuffnang survey: 78% respondents had purchased a product or service as a result of reading about it on a blog New York PR firm DeVries found that 60% of women chose blogs as the resource most likely to prompt them to buy a beauty product.

4. Subscribe to our blogs. Using the RSS feed is a time efficient way of doing this

5. Ask us for our media kits – and stats

6. Find the blogs and writers that best fit your beauty brands and concentrate on them©www.stylingyou.com.au

8. What style does the blogger normally write in?

9. Does she write straight reviews or themed posts or a mix of both?

10. What has she featured recently?©www.stylingyou.com.au

12. A brand’s Facebook competition is merely a promotion for that brand. It doesn’t offer value to the reader of a blog.

13. Consider sponsored posts for straight advertorials.©www.stylingyou.com.au

15. They generally do not come from a media or PR background and are immune to a bulk email send

16. Take the time to address them personally and you’re more likely to get a bite©www.stylingyou.com.au

18. If your product is on Beauty Directory then that’s ok too!©www.stylingyou.com.au

20. Also, this lead time gives us an opportunity to properly trial the product and place on our blog at launch time.

21. Embargo any information if required©www.stylingyou.com.au

23. There is currently little money being made from solely beauty blogging in Australia.

24. This is set to change as we model the US

25. Brand ambassadorships are also a possibility

26. Consider aligning your brand with a blogger©www.stylingyou.com.au

28. We like to be in the know as much as other beauty journalists

29. Consider those bloggers with the bigger influence and reach

31. Ask the blogger if they have a minimum value on giveways and what is offered in return?

32. Value the space you are asking for in return for a giveaway

33. Don’t offer giveaways to similar blogs at the same time©www.stylingyou.com.au

35. Blog readers trust what’s written on a blog and will be more inclined to buy a product based on a blog mention

36. Blog readers share what they’ve read on blogs via Twitter and Facebook

37. Bloggers will generally not blog about a product they haven’t tried first©www.stylingyou.com.au