MKTG 404 internet marketing Healthy Living

1. Nikita Isaac
April 24, 2014
HEALTHY LIVING
http://eatexercise.blogspot.ca

2. • Convenience
• Reach
• Cost
• Personalization
• Relationships
• Social
http://smallbusiness.chron.com/six-benefits-internet-marketing-31382.html
PERSPECTIVE

3. Blog Topic: Healthy Living
Why?
To inspire myself and other time starved women in the same position as I am.
OVERVIEW

4. Person: Maria Marcoccia
Age: 23 (18-35)
Daily Activities:
• A full-time student
• A part-time Team Lead at Purdy’s Chocolates
• Makes time for her friends, family and boyfriend
Concern:
• Tight Schedule (too much junk food)
• Interested in living a healthy balanced life, but time starved
• Goals:
• Wants to lose 30 pounds before fall 2014
• Learn how to incorporate a healthy eating and exercise into her busy lifestyle
PERSONA

5. Caring for our Body
BLOG POSTS

6. Miso Salmon and Sweet Potatoes
BLOG POSTS

7. Staying Active
BLOG POSTS

8. Turkey Stuffed Zucchini Primavera
BLOG POSTS

9. Chicken and Pepper Salad
BLOG POSTS

10. Dancing
BLOG POSTS

11. Snacking
BLOG POSTS

12. Use of a Medicine Ball
BLOG POSTS

13. Chicken Tikka with Brown Rice
BLOG POSTS

14. Tips and Tricks While Working Out
BLOG POSTS

15. Grilled West Coast Sandwich
BLOG POSTS

16. Spin Class
BLOG POSTS

17. Apple Pear Gorgonzola Salad
BLOG POSTS

18. SOCIAL MEDIA
Facebook

19. FACEBOOK

20. TWITTER

21. YOUTUBE

22. PINTEREST

23. HEALTHY LIVING BLOG

24. GOOGLE ANALYTICS

25. BUSINESS REVIEW BLOG

26. BUSINESS REVIEW - FACEBOOK

27. BUSINESS REVIEW - TWITTER

28. BUSINESS REVIEW - PINTERST

29. BUSINESS REVIEW - YOUTUBE

30. Would I have one? Yes!
• Fresh colors
• There will be interaction
• Contests
• Videos on exercises and cooking healthy foods
• Personal accounts
• Magazine
• Phone app
RECOMMENDATIONS - WEBSITE

31. Any changes? Yes!
• More activity
• Contests
• Variety of recipes and active lifestyle
• Personal videos
• Pictures
RECOMMENDATIONS - BLOG

32. RECOMMENDATIONS - DISPLAY
Websites I would like my Display Ads:
Google, Yahoo, Facebook, YourTube, Kijiji, Bing,
Food Network, Womens Channel, Weather Network,
Shopping Channel

33. Facebook:
• Polls
• Incentive for commenting
Twitter:
• Incentive for commenting
• Contests
• Images
YouTube:
• More home made videos
• Contests for interaction
RECOMMENDATIONS- SOCIAL
MEDIA

34. • Consumer can sign-up for e-newsletter though
website
The e-newsletter will contain:
• New recipes
• New improved exercises
• Tips and tricks to stay healthy
• Inspirations from other people
• Contests
RECOMMENDATIONS - EMAIL

35. Stay Healthy
THANK YOU