The use of social networks in business explained in short through football and fans. Presented at Unconference at BizBuzz IT Seminar 2010 in Niš, Serbia.
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Social Networks: The most important irrelevant thing in modern business
1. Social Networks
The Most Important Irrelevant Thing
In Modern Business
Danica Niki Radišić
Krazy Fish @ BizBuzz IT Seminar 2010, Niš, Serbia
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The most important
Irrelevant thing in modern business
Social Networks
The systematic building of a
community, i.e. a fan base, that
will convey your message and
represent your brand isn’t easy.
Maintaining that community is
even more difficult.
Whether you are a die-hard fan or find no
interest in football – you are most probably
still able to name at least 2 well known clubs
from every major “football” nation.
The same goes for social networks.
3. Die-hard fans
Community leaders
Are always the primary target group Players change.
Clubs are sold.
Fans can make or break a brand.
Even just a handful of hooligans.
Community leaders
and fans
STAY.
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4. Pravila igre
Football is still a DEVELOPING sport.
Just like Internet communications and the way we do business today.
DEVELOPMENT requires adequate:
TOOLS
EQUIPMENT
EXPERTISE
CONSTANT TRAINING
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5. Play to win
#Win doesn’t mean
RESULTS
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Simply opening a Facebook fan page,
Twitter account or LinkedIn group for your
brand is not enough.
The Brazil v Portugal match was the greatest
disappointment of the World Cup 2010
– because they didn’t play the game.
If you have the honor of playing at the
World Cup – give it your best game..
Participating is important. It’s essential.