2. A genda (from A bs tract)
e-Business vs e-Commerce vs Internet
What makes e-Business different from business?
The rise and fall of the dot.com economy
Successful models for e-Business
The drivers of benefit for e-Business applications
The value of Brand with e-Businesses
The potential for e-Business in Insurance and high
quality on-line Financial Advice
3. e-B us ines s vs e-C ommerce
E-Business:
Improving business
E-Commerce:
E-Commerce performance through low cost and
• marketing open connectivity:
• selling
• buying of products and • New technologies in the value chain
services on the Internet • Connecting value chains across businesses
in order to :
• Improve service/reduce costs
• Open new channels
• Transform competitive landscapes
e -Bu s ine s s is m ore th an s e lling and m arke ting online !
4. e-B us ines s vs B us ines s
Re- Re-
Assess Assess
‘Traditional’: Implement ‘E-Business’: Implement
Implementation Implementation
Planning Planning
Opportunity Opportunity
Analysis Analysis
Understand Business Understand Electronic Business
Traditional business organization Characteristics of an “Electronic Business
‘develop step by step’: journey”:
Definitions are clear Definitions of the future are ‘fuzzy’
No change in the business and technology Permanent and unpredictable change in the
environment business and technology environment
High time pressure Time to market and speed are major competitive factors
Continuous learning Continuous learning & fast adaptation is required
E-Business is not a project - but rather a journey that requires vision and non-linear procedures
5. E xperimentation and Learning
Short Strategy Formulation loops
Product
awareness
development
Being a
Procurement Marketing
learning
learning
Emerging e-Strategy Supplier network
Inbound
Customer network
Connected Enterprise
logistics
Outbound
logistics
Production Sales
Customer
service
Continuous experimentation through specific Solutions
Prototyping
6. The B enefits of e-B us ines s
Generate additional Revenues
New markets
New products
New customers
Reduce Costs (Integration and ‘Collaboration’)
Process efficiency
Reduce IT variety and -complexity
Synergies with other initiatives
Customer Retention (‘Added Services’ and ‘Virtual Community’)
Know more about your customers
Integrated channel management
Proactive and personalized offerings
Improve Image / Position Brand
Applying innovative technologies
Leadership enterprise
Address younger customer segments
Not to miss the boat
Keeping options open
Acquire know-how
Focused investments
Notas do Editor
This is our definition. Yours may be just as valid. e-Commerce is largely what you see in the press: transactions using open networks. Often also concentrated on consumer commerce over the world wide web. e-Business is the use of information networks to gain competitive advantage Universal connectivity between enterprises and value chains Process enhancement Innovative business models e-Business is different than e-commerce - e-business is about blowing up your business model - much broader than selling books on the Internet