Personal Information
Organização/Local de trabalho
Greater New York City Area, new york United States
Cargo
Global Head Of Strategy on Gillette, Venus, Braun & The Art Of Shaving at Grey Group
Setor
Advertising / Marketing / PR
Sobre
I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume.
This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal.
My experience is global, multi-disciplinary and cross-categor...
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advertising
social
strategy
culture
account planning
sharing
engagement
social media
vision
convention
disruption
werbung
media
management
equity
brand
share holder value
communications
digital
branding
marketing
relevance
differentiation
relevant
different
cultural tension strategy
innovation
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cult
marketing theory
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Apresentações
(3)Gostaram
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Everyone Loves Cars...But Which Ones?
System1 Group
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H Sgp Power Point final
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Ad Receptivity: An Inconvenient Truth
Kantar
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Be Afraid Of The Marketing Gospel
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7 Places to Look for Innovation Insight
LHBS
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Há 8 anos
A Planner's Playbook - Everything I learned about planning at Miami Ad School New York
Sytse Kooistra
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Há 10 anos
The Ogilvy & Mather guide to effectiveness
Ogilvy
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Há 11 anos
The Future Of Work
Jeff Brenman
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Há 14 anos
Cannes Cyber Lions 2011 — Winners and Trends
Jakob Kahlen
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Há 12 anos
What does it take to win a Lion?
Ben Shipley
•
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the politics of cooking
selfandi
•
Há 17 anos
100+ Beautiful Slides from #CannesLions '11 from @jessedee
Jesse Desjardins - @jessedee
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Bacardi
alphabeta_yen
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Há 13 anos
Digital is dead
Kai Platschke
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How to design for social media
David Griner
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Há 13 anos
Bringing Colour to the beer market
Alies Gonlag
•
Há 15 anos
Personal Information
Organização/Local de trabalho
Greater New York City Area, new york United States
Cargo
Global Head Of Strategy on Gillette, Venus, Braun & The Art Of Shaving at Grey Group
Setor
Advertising / Marketing / PR
Sobre
I'm a former war-correspondent who has helped bring modern relevance to legacy brands. Unlike advertising, journalists don't have a media-budget. Their story will only be printed, if it can compete with the cultural content people choose to consume.
This is why I always look for the original story that makes a difference, the kind that's as interesting as the cultural content. After all, culture is the real competition and I help brands get an unfair share of it. For example, the work on Cheerios sparked a national debate about race and was one of the most talked about campaigns ever in America. It also sold a lot of cereal.
My experience is global, multi-disciplinary and cross-categor...
Marcadores
advertising
social
strategy
culture
account planning
sharing
engagement
social media
vision
convention
disruption
werbung
media
management
equity
brand
share holder value
communications
digital
branding
marketing
relevance
differentiation
relevant
different
cultural tension strategy
innovation
strategie
cult
marketing theory
research
movements
brand strategy
consumer
pop culture
Ver mais