Learn about some of the local seo projects that the Nifty team did to continue to grow personally and professionally. They took projects on with scholarship link building, schema, reviews, and about everything in between.
20. Evolution of College Responses
‘No’ responses have been increasing for 3 years
5%
34%
40%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
2014 2015 2016
21. 0
2
4
6
8
10
12
14
16
Jan '15 Feb '15 Mar '15 Apr '15 May '15 Jun '15 Jul '15 Aug '15 Sep '15 Oct '15 Nov '15 Ded '15 Jan '16 Feb '16 Mar '16
2
21 27
0
20
40
2014 2015 2016
“Too Many Requests” Rejections
24. Both
12%
Generic
88%
Schools Who Linked to 5+ Clients
Personal
25%
Generic
65%
Both
10%
Type of Email Successfully Used
Personal Vs. Generic Email For Outreach
Generic > Personal
25. 0
10
20
30
40
50
60
70
80
90
July August September October November December January February March April May June July
Diederich Law Firm Peck Law Firm Groth Law Firm Diederich 'orlando pi lawyer'
Scholarship Begins Scholarship Ends
Impact on Rankings
30. Combine three small
pages to one 2033
word page.
/Car-accident-lawyer/
/premise-liability/
/Motorcycle-accident-lawyer/
-into-
/personal-injury-lawyer/
33. 1. Great UI & UX
2. Quality
3. Trust
4. Useful
5. Interesting
6. Remarkable
7. Different in Scope
8. Creates an Emotional Response
9. Solved a Problem
10.Delivers in Unique/Remarkable Way
10x
34. Only 28% of top 50 US
cities law firms had 2-10x
content.
@MikeRamsey
35. Average # of
ranking terms in
relation to the 10x
Score.
0
200
400
600
800
1000
1200
2x 3x 4x 5x 6x 7x 8x 9x 10x
Branded
Long Tail
Head Term
85. Do Our Client’s Read Our Reports?
10%
90%
0% 50% 100%
No
Yes
RocketBolt Tracking Data
No
Yes
@MikeRamsey
86. Do Our Client’s Read Our Reports?
10%
90%
0% 50% 100%
No
Yes
Survey Data
No
Yes
87. 69%
13% 6% 13%
0%
20%
40%
60%
80%
All Most Half None
Percentage of Report Client Reads
Percentage of Report
How much of the report did clients read?
88. How Often Do You Have Phone
Call with Nifty Project Manager?
58%
8%
8%
26%
Monthly
Every Other Month
Never
Other
89. Most Useful Information in Report
2.79
3.36
3.8
3.8
3.92
4.08
0 1 2 3 4 5
Leads
Work Completed
Plan For Next Month
Traffic Section
Keyword Rankings
Overall Summary