2. Logo Draft. 1
For my first draft I wanted to
create a logo that meant
something symbolically.
Due to my subject, I decided to
use the ‘Trans pride’ symbol at
the center of the world. I included
the earth to show that my
intentions are global change.
Finally, I included the paper
chains to represent another
intention, To create unity
amongst people.
3. Draft Evaluation
To see what type of logo I liked the most I decided to add a brighter
colour for the background which may be one I would use during
production, yellow (Gender neutral colour).
I liked the idea of having the land part of the world visible as with the
blue it was too much but by itself it is quite subtle.
But we noticed that at that particular opacity it drew too much
attention away from the trans symbol in the middle, so we turned the
opacity down and we were left with this.
We also experimented with the idea of having the world inside the
circle of the trans symbol as I can keep the bright colour and it still
won’t drive too much attention from the actual subject.
6. Bookmark
3 inch wide and 8 inch long (average sized
bookmark)
Enough space to fit a good number of images with
text and to have the detail on them to be visible. (4-
6)
8. Bookmark: layout draft
I like these designs for the bookmark
best as the images/text swap sides after
each one, giving it more creativity.
One problem is with the six boxed
template, the text portion is too big for
the statistics I intend to fill it with.
Therefore, I would have to make the
text larger to fit the space but I feel that
it would drive to much attention away
from the images.
The second template on the other hand,
I feel that I should resize the boxes so
that I have more room for text and also
a title at the top.
9. Bookmark: Layout for final
design
I have decided to use this as my bookmark layout as
although it is simple it fits the design well and has
enough room for a title.
13. Leaflet
For my leaflet, I took my
final bookmark design
and manipulated it so
that when folded it would
resemble a business
card-shaped leaflet.
(The blue lines shown on
the image were placed
there on Photoshop to
show where the fold
would be)
