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#BTO2014 OTA e Restaurant Booking Online: La Grande Abbuffata

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Intervento 3 DICEMBRE - BTO 2014
Presentazione di Robi Veltroni e Speech di Nicoletta Polliotto. Come le OTA e i portali Meta-search stanno puntando il mercato della Ristorazione.
Istruzioni per gestire un mondo sempre più Mobile.
Motto per la ristorazione 2015: Be Mobile First! Segui il Tweeting ... #BookATable

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#BTO2014 OTA e Restaurant Booking Online: La Grande Abbuffata

  1. 1. Cassetta degli Attrezzi. BASIC #6 FOCUS HALL moderatore ROBI VELTRONI la
  2. 2. relatore NICOLETTA POLLIOTTO OTA e Restaurant Booking Online La Grande Abbuffata Firenze • Fortezza da Basso 3 Dicembre 2014 — h15.20
  3. 3. Hashtags Speech #BTO2014 #BookATable
  4. 4. TROVA LE Differenz e
  5. 5. vs Hotel Ristoranti Analogie & Differenze
  6. 6. Hospitality Abituata all’Intermediazione GOOD BAD
  7. 7. Hospitality Mercato Globale Benchmarking Estero
  8. 8. Ristorazione Parte Integrante del Turismo NO innovazione NO tecnologia
  9. 9. Ristorazione Azienda Internazionale new Chef de Cuisine new F&B Manager
  10. 10. Indovina il Business ??
  11. 11. Business Misterioso 7 indizi esperienza emozionale clientela globale indipendente o catena prima / ricerca + booking online durante / fotoscatti e condivisione dopo / reviews su tripadvisor® & C. smartphone e tablet a portata di mano
  12. 12. è l’Hotel !!! ehm… racconto la Travel Experience?
  13. 13. No, è il Ristorante. perché racconto la Dinner Experience
  14. 14. OTA + Metamotori scoprono il Booking Table
  15. 15. Mercato Italia Dati e Statistiche Europa • INTERNET al 68% Italia • INTERNET al 58% Usa • MOBILE al 72% ( 90% nel 2016 ) Italia • MOBILE al 158%
  16. 16. il Mondo gira Veloce GSMA Intelligence gsmaintelligence.com
  17. 17. Ristoranti Glocal 67% immagini condivise online • geotag •
  18. 18. Un Mondo di Food App ~29.500 solo su Apple Store fonte: Muse Comunicazione® • novembre 2014
  19. 19. Food App Categorie 1. Ricettari 2. Brand Restaurant App 3. App di Prodotto • F&B 4. Localizzatori Ristoranti Book a Table Food Delivery
  20. 20. Google® Resta a Guardare? eh… NO!
  21. 21. Food Delivery Portals esempio JUSTEAT
  22. 22. Book a Table Portals esempio MyTable®
  23. 23. +
  24. 24. MEAL + USER Experience
  25. 25. restaurant BOOKING vs portali DEDICATI
  26. 26. Take Away Mettiti in Discussione Promozione Online — NECESSARIA Responsive Web Design Mobile First Future Friendliness Stimola la Condivisione sui Social Innovazione è Crescita
  27. 27. ComunicazioneNellaRistorazione.it
  28. 28. Social Blog MuseComunicazione CnR @musecom @comristorazione +NicolettaPolliotto Nicoletta Polliotto Destinazione Turismo Muse Journal Comunicazione nella Ristorazione CnR fb fb tw tw g+ in in
  29. 29. Web / www.musecomunicazione.it Email / info@musecomunicazione.it Phone / 011 5363984 Mobile / 335 6309724

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