9 The Woman’S Picture Of The 1930s

THE ‘WOMAN’S’ PICTURE OF THE 1930s Vanguard of Feminism or Cynical Marketing Ploy?

POST WW1 THE BIRTH OF THE MODERN WORLD? ,[object Object],[object Object],[object Object],[object Object]

But to the NEW WOMAN this designer probably had more influence than anybody . ADRIAN ADOLPH GREENBURG

TRADITIONAL VIEW OF 1930s Bill Brandt (Wigan) Dorethea Lange (Migrant Mother)

But! The Rise of the New Consumer Society ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MOVIE TECHNOLOGY ,[object Object],[object Object],[object Object],[object Object],[object Object]

BUT MOST IMPORTANT IN BRITAIN AND LATER IN USA ,[object Object],[object Object],[object Object],[object Object]

One view of Interwar Britain Vionnet Debutant 1938 (Look at that Make-Up)

However the Reality for Many Married Women Seattle Hooverville Stepney 1937

In Britain A Poverty That Will be Shown up by War ,[object Object],[object Object],[object Object],[object Object]

The Grapes of Wrath in the USA ,[object Object],[object Object],[object Object]

What the heck has this to do with the movies? ,[object Object],[object Object],[object Object],[object Object],[object Object]

WOMEN HAD ALWAYS WORKED ,[object Object],[object Object],[object Object]

The ‘Feminisation of Employment (Nothing to do with Mrs. Pankhurst) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THE NEW WORKING GIRL ,[object Object],[object Object]

For the unmarried young woman the world was changing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Attitudes of these working girls ,[object Object],[object Object],[object Object],[object Object]

The Woman’s Film (At Last!) ,[object Object],[object Object],[object Object]

The Three M Theory ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Business Opportunity ,[object Object],[object Object],[object Object]

That Economic Situation Again ,[object Object],[object Object],[object Object],[object Object]

But this was a huge new medium in the Depths of the Depression ,[object Object],[object Object],[object Object],[object Object]

Kill em With Looks ,[object Object],[object Object],[object Object]

Noticed by Observers at the Time 1930s Aristoc ,[object Object],[object Object]

Hooray for Hollywood ,[object Object],[object Object],[object Object]

Who are we talking About? ,[object Object],[object Object],[object Object],[object Object]

Oh those eyes ,[object Object],[object Object],[object Object]

The Dominant Force of the Era Encouraged you to be a star ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

European Sophisticated and Box Office Poison ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BUT MY FAVOURITE ,[object Object],[object Object],[object Object]

HOLLYWOOD CIRCUMSTANCES ,[object Object],[object Object]

And Talking About Tough: From rags to Pepsi

Nothing new in using the entertainment industry to advertise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The London Stage was Fashion on display ,[object Object],[object Object],[object Object],[object Object]

Your Industry needs you ,[object Object],[object Object],[object Object]

Sorry About the Quality of the Photo ,[object Object],[object Object]

Letty Linton ,[object Object],[object Object],[object Object],[object Object]

Your Mall Needs You ,[object Object],[object Object]

Would we kid you? ,[object Object],[object Object]

Surely this does not qualify as a ‘woman’s picture’? ,[object Object],[object Object],[object Object]

You Cannot Hide More money made from Shirley Temple clothes spin-offs than from Shirley Temple Movies

‘ SHORTS’ And Full Length Movies made around fashion shows. ,[object Object],[object Object]

NOT ALL WITH THE SAME QUALITY ,[object Object]

Britain versus USA ,[object Object],[object Object],[object Object],[object Object],[object Object]

British Movies not Quite Hollywood ,[object Object],[object Object],[object Object]

Oh Darling! Automobiles in Britain very much for the upper end of the middle class.

But it Still Worked ,[object Object]

But Girls you can afford War-paint ,[object Object],[object Object],[object Object]

The 1918 Working Girl ,[object Object],[object Object],[object Object],[object Object]

Hooray for Hollywood Clara and Louise ,[object Object],[object Object],[object Object],[object Object],[object Object]

Enter the King: Max Fierstein ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Invest in Yourself: Now you can be a star. And Its In the Shops ,[object Object],[object Object],[object Object],[object Object],[object Object]

And boy did it work ,[object Object],[object Object]

Whatever happened to those East End Girls? ,[object Object],[object Object],[object Object],[object Object],[object Object]

And One More Product for the Girls

It carried on after the war ,[object Object],[object Object]

To Recap all this nonsense ,[object Object],[object Object],[object Object],[object Object],[object Object]

If it worked so well what killed it? ,[object Object],[object Object],[object Object]

THE WOMAN’S PICTURE OF THE 1930s Vanguard of Feminism or Cynical Marketing Ploy? (Or Both!)

9 The Woman’S Picture Of The 1930s

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9 The Woman’S Picture Of The 1930s