LABELit
Social driven eCommerce
Label the web. Buy anything you see online.

The Problem
You see something you want to buy
Imagine this:
You see a great shirt in a picture. You love
the shirt but don’t know where to get it.
With LABELit you’ll find out.
That shirt looks great!
But where can I get it?!

The solution
Buy anything you see online
With LABELit purchase information can
be a!ached to products in images on any
website, by any user who visits the site.
See this? This is our label.
Anybody can place it on ANY
website. Now you know where
to get this shirt. !

How does it work?
Want and Haves
Want
If a user sees a product in a picture but
don’t know what it is, he simply asks the
community. We call it a Want.
Seems as if Paula likes
the bow tie a lot. Any
user who sees her
Want can now tell her
where to get it simply
by pasting the shop’s
URL.!
Have
A completed label with price and
product info is a Have. Now every
user can shop that item.
That’s Natalie
Portman on the
streets of L.A. And
one of our users
actually knows
exactly what she is
wearing so she put a
label on that picture.!

How do we earn money?
Every party involved benefits
Users: 33%
commission share
because they do the work
Average of 9%
commission on
every purchase
Publishers: 33%
commission share
because it‘s their content
Shops
Sales increase
LABELit: 33%
commission share
because it‘s our product

Different tools for different use cases.
LABELit’s technology
Here are our tools:
Browser app
Label and discover
anywhere on the
web
Web plugin
Blogger & publisher
white label solution
to monetize own
content
Mobile apps
Place labels on your
mobile pics
</HTML>
LABELit.cc
Our website
Label, discover an d
connect with other
users
✔! Done and
Currently under
development!
pipeline ! In our production
✔!Done and
working! working!

Marketing
Three steps to success
1st! 2nd!
Friends and trendse!ers
While still in beta we are
initially targeting a small
intimate number of friends and
trendse!ers to get best labels
possible and initial spread.
Social media
Social Media is becoming our
core marketing and
communication platform. We
share the „Wants of the Day“
to activate the users. Strong
community management in
both german and english then
leads to high quality contacts.
3rd!
Targeted advertising
We have a lot of experience
with targeted campaigns on
Facebook and Google‘s
platforms. Conversion
focused campaigns will grow
our audience and increase
reach.

Key competitors
Exciting times for social commerce models*
Consumer Space
! Content Embedded Info
(Consumer)
TheHunt (US)
! Social eCommerce
Fancy | Svpply | Nuji | Lockerz
! Visual Boards
Pinterest | Polyvore
Business Solutions
! Content Embedded Info
Stimp (DE) | Pict | Thinglink (FIN) |
Stipple
! Affiliate Platforms
Skimlinks | Yieldkit (DE)
*at least in the US. In Europe there’s still a lot of potential for new solutions

Why LABELit?
B2C meets B2B
LABELit is the only product in the market, that combines a consumer-centric platform
(LABELit.cc and browser app) with a business approach (web plugin for publishers) – plus
a financial benefit for every pary involved.
Consumers get a
social shopping &
discovery experience
Publishers get a
tool to monetize
LABELit.cc is the design their content
and lifestyle-centric hub
for all the content

Detailed financial planning
Break even in Q3 2016
" LABELit is completely bootstrapped for the last 18 months
" We are looking for a € 0.65m seed funding to proof market success within
Y1 Y2 Y3 Y4 Y5
12 month
Operating Income / losses -608.616 -938.115 3.255.379 14.951.780 18.869.570
Revenues* 26.525 1.137.957 9.436.592 27.815.200 34.787.000
Affiliate Items* 24.192 877.824 6.324.480 22.500.000 28.125.000
Affiliate Music* - - 61.488 115.200 162.000
Advertising* - 112.000 2.135.000 2.500.000 3.125.000
Featured Labels* - 148.133 915.624 2.700.000 3.375.000
Total costs 635.141 2.076.072 6.181.213 12.863.420 15.917.430
Total variable costs 566.041 1.882.041 5.677.173 11.905.400 14.819.150
Total Employees 6 12 30 43 52
Wages 393.600 905.600 1.921.280 3.750.400 4.550.400
Affiliate commissions 9.641 144.841 1.147.893 4.455.000 5.568.750
Marketing 160.000 730.000 2.120.000 2.900.000 3.700.000
Server 2.800 101.600 488.000 800.000 1.000.000
Total Fixed costs 69.100 194.031 504.040 958.020 1.098.280
Fees 51.600 146.656 425.040 833.520 950.280
Invest 17.500 47.375 79.000 124.500 148.000

Wow, you made it this far.
Thanks a lot!
For further questions contact us under founders@labelit.cc
LABELit GmbH
Winterhuder Weg 142
22085 Hamburg
www.labelit.cc
endrik.hasemann@labelit.cc | helgo.magnussen@labelit.cc | goetz.magnussen@labelit.cc | nicolas.ki!ner@labelit.cc