AT Internet presentation at Emetrics Toronto

1. From Web Analytics to Integrated Online Marketing eMetrics Toronto 2010, March 9th

2. Agenda AT Internet'spresentation (5') Show time ! (45') Synthesis (5') Q&A (5') Winebottledraw (2')

3. AT Internet A short corporatepresentation

4. Online Intelligence Solutions by AT Internet

6. Help with strategic decision-making

7. ROI of online marketing campaigns

8. Measure all online platforms – mobile and rich media SalesTracker DataExplorer Observer BuzzWatcher Services Support Consulting Training Certification

9. Years of experience and customer focus 15 years of online business experience Market leader in continental Europe 3,500+ clients from all verticals 350,000+ measured websites 30 billion+ page views measured per month Philosophy = Development and Delivery Strong R&D focus Reliability of data High-Quality Service & Support Company: 130+ employees worldwide R&D represents over 60% of total staff International certification

10. Facts and figures Revenue 2010 : €10 million +30% growth per year since 2003 Profitable for the past 7 years €5 million raised this year to support international development Same management team since the beginning, unique in this volatile world Independent since its inception Family business, unique at this level 7

11. An aggressive international strategy is underway International office locations France - Bordeaux (HQ) France - Paris United Kingdom - London Canada - Montreal Germany - Munich Spain - Madrid China - Beijing China - Shanghai Worldwide data centres France (2) Canada China

12. 3,500 customer from all verticals trust AT Internet

13. Fashion and online intelligence From Web Analytics to Integrated Online Marketing

14. From Web Analytics to Integrated Online Marketing This is a fictional story inspired by real life situations encountered by our support consultants. All characters in this presentation are fictitious and any resemblance to people, living or dead is purely coincidental…

15. From Web Analytics to Integrated Online Marketing Starring : Rebecca : Jr Web Analyst Nicolas : H.I.P.P.O rebecca’s boss Alex : AT Internet Consultant Paris Halton: Top Model, Rebecca’sfriend

16. From Web Analytics to Integrated Online Marketing You are solucky!! I’d love to work for the fashionindustrylikeyou… It has nothing to do withluck You know what? The marketing departmentat Yves Saint-Lazare ishiring. I know the boss personaly. You shouldapply! Really? That wouldbesoooniiice!

17. One weeklater Welcome to Yves Saint-Lazare Rebecca!You willbe part of the web team, youwill report directly to me. You mightneed to collaboratewith IT teams and Marketing/Communications. Thankyou! I amreallyglad to work for Yves Saint-Lazare. It islike a dream come true! Your first Job willbeanalyzing the online traffic and campaigns performance. I Need ROI Do you know anything about Web Analytics? Not really, but I willlearnfast, I promise! I have somestuff for you to read…

18. From Web Analytics to Integrated Online Marketing Web Analytics is hard ! Eric T. Petersen Web Analytics iseasy! AvinashKaushik It depends… Stéphane Hamel

19. Rebecca decides to follow Stephane Hamel’smaturity model. From Web Analytics to Integrated Online Marketing

21. 100 % of the trafficisorganic.

22. No conversions

23. Bounce rate = > 90%

24. Only one page isvisited

25. Time spentisalways 0

27. Instant results: Bounce rate = 35% Conversions Funnel ClickZone From Web Analytics to Integrated Online Marketing Nicolas asks for ROI per Campaign and per channel…

28. Level 2 Analytics New measurements: Identifiedvisitors + visitors' categories Manual tracking of marketing campaignswith marketing department efforts Campaigns performance and ROI From Web Analytics to Integrated Online Marketing

29. But somedisparitiesappear in comparisonwith data sent by third party providers: Google Adwords, Dart and so on… From Web Analytics to Integrated Online Marketing Do you all have the samenumbersbetween web analytics data and third party marketing tools data (PPC, Banners, Emailing…)?

30. Alex, how canyou help us to solvethis data disparities ? From Web Analytics to Integrated Online Marketing

31. AT Connect implementation (API): Marketing campaigns: automatic tracking CRM bridge to includevisitorcriterias Saves a lot of time ! From Web Analytics to Integrated Online Marketing Level 3 Analytics

32. From Web Analytics to Integrated Online Marketing

33. From Web Analytics to Integrated Online Marketing Voice of Customer landing page conversion page Emailing platform AT Internet

34. Data Integration from third party tools: Adwords Emailing Banners CRM bridge Synchronized order status From Web Analytics to Integrated Online Marketing Level 4 Analytics

35. From Web Analytics to Integrated Online Marketing Evolution of the validated and pendingorders CRM data integration SEM data import

36. Alex recommends activating the following modules: Multi Variate Testing Segmentation Channel Optimizer Automatic Emailing Campaigns (scenario based) From Web Analytics to Integrated Online Marketing Level 5 Analytics Nicolas wantssegmented data and wants a better ROI : Targeted and customized marketing campaigns.

37. A/B Test #B #A Top right Promo Bottom right Promo From Web Analytics to Integrated Online Marketing Results

38. From Web Analytics to Integrated Online Marketing Segment building

39. From Web Analytics to Integrated Online Marketing

40. ROI isdisappointing, no more growth. Marketing budgets are frozen New buzz word : "Social Media" First viral campaignsfailed. Why? From Web Analytics to Integrated Online Marketing

41. Social media 4 S’s Tell Good Stories Make them Sticky Package them to be Shareable Launch them using all available Social Media From Web Analytics to Integrated Online Marketing

42. From Web Analytics to Integrated Online Marketing Hi Rebecca ! How isyour new job at Yves Saint-Lazare? Always busy but I love it !! This week for instance, I need to launch campaigns on Twitter, Youtube, Facebook… Oh! You should have a look atmy Facebook FanPage, I have 72 436 fans ! Really? That’sgreat news  I hopeyoudon’tmindgiving us a little help on this. …Of course not 

43. From Web Analytics to Integrated Online Marketing Whydid the conversion rate drop somuch? Rebecca asks the marketing and the IT departments

44. From Web Analytics to Integrated Online Marketing Marketing team We have launched a huge viral campaign! See BuzzWatcher, greatresults. Especiallysince Paris Halton helped us withher fan pages…

45. From Web Analytics to Integrated Online Marketing IT team Panic! Our servers went down becausewehadtoomuchtraffic!

46. Conclusion Technology and tools do not guarantee online success. Having the appropriatehuman ressources is the solution. Collaboration and communication betweendifferent teams and departments : marketing, IT, Web… is essential. From Web Analytics to Integrated Online Marketing

47. The Online Intelligence A synthesis of our vision

48. Our vision : the Online Intelligence Online Intelligence Web Analytics buzz myvisitors Mycompetitors My IS my site (web + mobile) My server

49. Our project : the Digital WorkSpace NX

50. Questions?

51. Whowins the bottle?

52. Happy birthday Nicolas Babin! Please vote for Nicolas for the WAA board'selections!

53. Thankyou! AT Internet Canada 33, rue Prince Montréal , H3C 2M7 QC, Canada Tel : 514 658 3571 Fehmi Fennia Web Analytics Consultant Fehmi.fennia@atinternet.com Alexandre Métier Web Analytics Consultant alexandre.metier@atinternet.com