SlideShare uma empresa Scribd logo
1 de 37
Designing Surveys to Determine Impact of Online Social Networks on Student’s Social and Academic Interactions Nicola Ritter, M.Ed. Data Analyst, Student Life Studies  @nicolalritter  #naspatech8
Take Away Points ,[object Object],[object Object],[object Object]
I. Tailored Design Dillman, Smyth, & Christian (2009) ,[object Object],[object Object],[object Object]
1. Reducing Survey Error   Dillman, Smyth, & Christian (2009) ,[object Object],[object Object],[object Object]
1. Reducing Survey Error  Dillman, Smyth, & Christian (2009) ,[object Object],[object Object],[object Object]
2. Develops procedures that are respondent-centered  Dillman, Smyth, & Christian (2009) ,[object Object],[object Object],[object Object]
Increase the Benefits of Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decrease Cost of Participation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Establish Trust ,[object Object],[object Object],[object Object],[object Object]
3. Includes variety of features that build positive social exchange Dillman, Smyth, & Christian (2009) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
II. Research Questions: Beyond Usage (Ritter, in review) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brainstorm Topic/subtopics
Overall Survey Construction ,[object Object],[object Object],[object Object],[object Object]
Guidelines for Word  Choice & Question Format  (Dillman, et. al. (2009) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines for Word  Choice & Question Format  (Dillman, et. al. (2009) ,[object Object],[object Object],[object Object],[object Object]
1. Make sure the question applies to the respondent. ,[object Object],[object Object],[object Object]
1. Make sure the question applies to the respondent. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Make sure the question is technically accurate. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Make sure the question is technically accurate. ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Ask one question at a time. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3. Ask one question at a time. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Use similar and familiar words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Use similar and familiar words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Use specific and concrete words to specify the concepts clearly. ,[object Object],[object Object]
5. Use specific and concrete words to specify the concepts clearly. ,[object Object],[object Object],[object Object]
5. Use specific and concrete words to specify the concepts clearly. ,[object Object],[object Object]
6. Use as few words as possible to pose the question. ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Use as few words as possible to pose the question. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
7. Use complete sentences with simple sentence structures. ,[object Object],[object Object],[object Object],[object Object]
7. Use complete sentences with simple sentence structures. ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Use complete sentences with simple sentence structures. ,[object Object],[object Object],[object Object],[object Object]
8. Make sure “yes” means yes and “no” means no. ,[object Object],[object Object],[object Object],[object Object]
8. Make sure “yes” means yes and “no” means no. ,[object Object],[object Object],[object Object],[object Object]
8. Make sure “yes” means yes and “no” means no. ,[object Object],[object Object],[object Object],[object Object]
9. Be sure the question specifies the response task. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9. Be sure the question specifies the response task. ,[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Destaque

Effects of social media on Youth
Effects of social media on YouthEffects of social media on Youth
Effects of social media on YouthSubham Dwivedi
 
The impact of social media
The impact of social mediaThe impact of social media
The impact of social mediaememdesign
 
Role and impact of media on society final ppt............
Role and impact of media on society final ppt............Role and impact of media on society final ppt............
Role and impact of media on society final ppt............Aaryendr
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youthAkshay Mistri
 
The effects of social media on college students
The effects of social media on college studentsThe effects of social media on college students
The effects of social media on college studentsArina Fauzi
 
Effect of online social networking sites on student engagement and achievement
Effect of online social networking sites on student engagement and achievementEffect of online social networking sites on student engagement and achievement
Effect of online social networking sites on student engagement and achievementliz99power
 
USE OF SOCIAL NETWORKS AND ITS EFFECTS ON STUDENTS
USE OF SOCIAL NETWORKS AND ITS EFFECTS ON STUDENTS USE OF SOCIAL NETWORKS AND ITS EFFECTS ON STUDENTS
USE OF SOCIAL NETWORKS AND ITS EFFECTS ON STUDENTS Mahesh Kodituwakku
 
The effect-of-social-networking-sites
The effect-of-social-networking-sitesThe effect-of-social-networking-sites
The effect-of-social-networking-sitesRam Patil
 
THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...
THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...
THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...Kasthuripriya Nanda Kumar
 

Destaque (10)

Effects of social media on Youth
Effects of social media on YouthEffects of social media on Youth
Effects of social media on Youth
 
The impact of social media
The impact of social mediaThe impact of social media
The impact of social media
 
Role and impact of media on society final ppt............
Role and impact of media on society final ppt............Role and impact of media on society final ppt............
Role and impact of media on society final ppt............
 
Effects of social media on youth
Effects of social media on youthEffects of social media on youth
Effects of social media on youth
 
The effects of social media on college students
The effects of social media on college studentsThe effects of social media on college students
The effects of social media on college students
 
Effect of online social networking sites on student engagement and achievement
Effect of online social networking sites on student engagement and achievementEffect of online social networking sites on student engagement and achievement
Effect of online social networking sites on student engagement and achievement
 
Group 7 thesis
Group 7 thesisGroup 7 thesis
Group 7 thesis
 
USE OF SOCIAL NETWORKS AND ITS EFFECTS ON STUDENTS
USE OF SOCIAL NETWORKS AND ITS EFFECTS ON STUDENTS USE OF SOCIAL NETWORKS AND ITS EFFECTS ON STUDENTS
USE OF SOCIAL NETWORKS AND ITS EFFECTS ON STUDENTS
 
The effect-of-social-networking-sites
The effect-of-social-networking-sitesThe effect-of-social-networking-sites
The effect-of-social-networking-sites
 
THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...
THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...
THE EFFECTS OF SOCIAL NETWORKING SITES ON THE ACADEMIC PERFORMANCE OF STUDENT...
 

Semelhante a Designing Surveys to Determine the Impact of Online Social Networks #naspatech8

Descriptive statistics research survey analysis (part 2)
Descriptive statistics research   survey analysis (part 2)Descriptive statistics research   survey analysis (part 2)
Descriptive statistics research survey analysis (part 2)Ghivitha Kalimuthu
 
Descriptive statistics research survey analysis (part 2)
Descriptive statistics research   survey analysis (part 2)Descriptive statistics research   survey analysis (part 2)
Descriptive statistics research survey analysis (part 2)Ghivitha Kalimuthu
 
Discussion QuestionsQuestion 1 (300 words minimum)Imag
Discussion QuestionsQuestion 1 (300 words minimum)ImagDiscussion QuestionsQuestion 1 (300 words minimum)Imag
Discussion QuestionsQuestion 1 (300 words minimum)ImagLyndonPelletier761
 
UTAAA Conference, 2/15/11
UTAAA Conference, 2/15/11UTAAA Conference, 2/15/11
UTAAA Conference, 2/15/11bradpopiolek
 
SocialNetworking_08-19-2010
SocialNetworking_08-19-2010SocialNetworking_08-19-2010
SocialNetworking_08-19-2010Catherine Ford
 
POL SOC 360 Survey Research
POL SOC 360 Survey ResearchPOL SOC 360 Survey Research
POL SOC 360 Survey Researchatrantham
 
11City College ComputersBill Gat.docx
11City College ComputersBill Gat.docx11City College ComputersBill Gat.docx
11City College ComputersBill Gat.docxhyacinthshackley2629
 
080117 Peeking Over The Horizon
080117 Peeking Over The Horizon080117 Peeking Over The Horizon
080117 Peeking Over The Horizondatahoss
 
Surveyssdasdasdasd
SurveyssdasdasdasdSurveyssdasdasdasd
Surveyssdasdasdasdguestdf26a73
 
carib seminars presentation. power point
carib seminars presentation. power pointcarib seminars presentation. power point
carib seminars presentation. power pointSolomon Thomas
 
Field Resources
Field ResourcesField Resources
Field ResourcesDrDunley
 
Running a Survey
Running a SurveyRunning a Survey
Running a Surveylucyknows
 
2011-03-05 HKU instep sharing
2011-03-05 HKU instep sharing2011-03-05 HKU instep sharing
2011-03-05 HKU instep sharingiGarden
 
Week 11 english 145
Week 11 english 145 Week 11 english 145
Week 11 english 145 lisyaseloni
 
2012 social survey
2012 social survey2012 social survey
2012 social surveycherylyap61
 
May 7 webinar improving listening and speaking with free online tools
May 7 webinar improving listening and speaking with free online toolsMay 7 webinar improving listening and speaking with free online tools
May 7 webinar improving listening and speaking with free online toolsMiguel Mejía Flórez
 

Semelhante a Designing Surveys to Determine the Impact of Online Social Networks #naspatech8 (20)

Descriptive statistics research survey analysis (part 2)
Descriptive statistics research   survey analysis (part 2)Descriptive statistics research   survey analysis (part 2)
Descriptive statistics research survey analysis (part 2)
 
Descriptive statistics research survey analysis (part 2)
Descriptive statistics research   survey analysis (part 2)Descriptive statistics research   survey analysis (part 2)
Descriptive statistics research survey analysis (part 2)
 
Discussion QuestionsQuestion 1 (300 words minimum)Imag
Discussion QuestionsQuestion 1 (300 words minimum)ImagDiscussion QuestionsQuestion 1 (300 words minimum)Imag
Discussion QuestionsQuestion 1 (300 words minimum)Imag
 
UTAAA Conference, 2/15/11
UTAAA Conference, 2/15/11UTAAA Conference, 2/15/11
UTAAA Conference, 2/15/11
 
SocialNetworking_08-19-2010
SocialNetworking_08-19-2010SocialNetworking_08-19-2010
SocialNetworking_08-19-2010
 
POL SOC 360 Survey Research
POL SOC 360 Survey ResearchPOL SOC 360 Survey Research
POL SOC 360 Survey Research
 
11City College ComputersBill Gat.docx
11City College ComputersBill Gat.docx11City College ComputersBill Gat.docx
11City College ComputersBill Gat.docx
 
080117 Peeking Over The Horizon
080117 Peeking Over The Horizon080117 Peeking Over The Horizon
080117 Peeking Over The Horizon
 
Surveyssdasdasdasd
SurveyssdasdasdasdSurveyssdasdasdasd
Surveyssdasdasdasd
 
carib seminars presentation. power point
carib seminars presentation. power pointcarib seminars presentation. power point
carib seminars presentation. power point
 
Field Resources
Field ResourcesField Resources
Field Resources
 
Running a Survey
Running a SurveyRunning a Survey
Running a Survey
 
2011-03-05 HKU instep sharing
2011-03-05 HKU instep sharing2011-03-05 HKU instep sharing
2011-03-05 HKU instep sharing
 
School and Work and Life as Learning
School and Work and Life as LearningSchool and Work and Life as Learning
School and Work and Life as Learning
 
SOC2002 Lecture 5
SOC2002 Lecture 5SOC2002 Lecture 5
SOC2002 Lecture 5
 
Questionnaire
QuestionnaireQuestionnaire
Questionnaire
 
Clicker
ClickerClicker
Clicker
 
Week 11 english 145
Week 11 english 145 Week 11 english 145
Week 11 english 145
 
2012 social survey
2012 social survey2012 social survey
2012 social survey
 
May 7 webinar improving listening and speaking with free online tools
May 7 webinar improving listening and speaking with free online toolsMay 7 webinar improving listening and speaking with free online tools
May 7 webinar improving listening and speaking with free online tools
 

Designing Surveys to Determine the Impact of Online Social Networks #naspatech8

  • 1. Designing Surveys to Determine Impact of Online Social Networks on Student’s Social and Academic Interactions Nicola Ritter, M.Ed. Data Analyst, Student Life Studies @nicolalritter #naspatech8
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.

Notas do Editor

  1. Coverage error – when not all members of the population have a known, non-zero chance of being included in the sample and when those excluded are different from those who are included on measures of interest Sampling error –transfer students vs non-transfer students; leads to re-defining the population; lack of random sampling -> decreases generalizability
  2. Non-response error solutions – forced responses or offering an option “prefer not to answer”
  3. Online social networks have become a part of everyday life to the majority of college students (Texas A&M University Student Life Studies, 2009; Kord and Wolf-Wendel, 2009; Texas A&M University Student Life Studies, 2011). Online social networks such as Facebook offer users a medium to stay connected to individuals and groups around the clock. As Facebook approaches a decade of social connectivity and as popularity continues to grow with later generations of students, higher education needs to have a better understanding of online social networks. While online social media is seen in headlines, little research has been conducted on the impact of online social networks on student’s academic and social interaction in higher education. It is not clear whether social media is a help or a hindrance to college students and higher education (Teclehaimanot and Hickman, 2011; Munoz & Strotmeyer, 2010; Eberhardt, 2006). In addition, the dearth of literature that is available neglects student perspectives (Martinez Aleman and Wartman, 2009). Although college students are using this media to stay connected with peers, few students interact (Kolek & Saunders, 2008) or feel comfortable (Teclehaimanot, et. al, 2011) interacting with campus faculty and staff. Kord & Wolf-Wendel (2009) found that as students spend more time with online social networks the less students perceived faculty were concerned about student development and teaching and were less likely to positively perceive growth in their academic and intellectual development. These findings are of particular concern because these variables have been associated with student persistence (Tinto, 1993; Pacarella & Terenzini, 1980; Pacarella & Terenzini, 1998). Since this study provides perspectives of freshman on campus, it is not clear if online social networking has the same impact on sophomores, juniors, and seniors. Future studies should examine the relationship between online social networking and undergraduate perceptions of academic and social integration to see if perceptions of academic interactions differ across student classification. Such a study would provide information on whether or not online social networking is a help or hindrance to student’s academic and social integration on campus. Another concern is student awareness of privacy in online social networks (Koleck, et. al, 2008; Eberhardt, 2006; Ebderhardt, 2005). Koleck, et. al (2008) found only 11% of student profiles had restricted access so that researchers could not view the student’s profile, while women were more likely than men to disclose personal information. Further studies should investigate whether or not universities are seeing an increase in student Facebook usage as well as explore student’s perspectives on disclosing information on Facebook. As new features are added to social media site, student usage of these features and their impact on student identities and privacy also need to be investigated.
  4. Objective: Attendees will discuss their own campus research questions regarding social media.
  5. Objective: Attendees will determine poor items given a sample survey and pilot study data. Objective: Attendees will propose suggested revisions to poor items.
  6. Facebook jargon should be clear to respondents Mini-feed – not clear on which feature this choice is referring to. “ Check-in” – application called “Places” Actions vs. features Posting on other people’s walls – could be changed to Wall-to-Wall feature Searching for people – search tool bar