Virtual Worlds /MMOs:
Industry & User Data
Universe Chart for Q4 2012

About KZero
Consulting, Analytics, Insight

KZero services
Sectors: Virtual worlds, branded virtual goods, casual/social gaming,
3D gaming, augmented reality
Start-ups / Pre-launch: Business planning, market sizing, financial
modelling, strategic guidance, launch planning
Operational companies: Marketing strategy, product development,
user analysis, market entry planning, partnerships/busdev
Brands: Media planning, campaign creation, virtual brand strategy,
social media monetization strategies
For VC’s/Investors: Deal-flow, investment analysis, market sizing

KZero Clients

Media References

Active Users
By Age Range and Major Region
Note: Ages 7 to 13 only

Global Unique Active Users (m)
Region Age 7 8 9 10 11 12 13 Total
North America 0.7 1.5 2.5 3.2 3.3 3.3 3.1 17.6
Latin/South America 0.2 0.4 1.3 1.7 1.8 1.8 1.6 8.8
Western Europe 0.8 1.2 1.6 2.0 2.2 2.5 2.3 12.6
Eastern Europe 0.2 0.3 0.3 0.7 0.6 0.3 0.3 2.6
Asia 1.3 1.8 2.5 4.1 4.5 4.6 4.5 23.2
Australasia 0.1 0.1 0.1 0.3 0.3 0.3 0.4 1.6
Global Total 3.2 5.3 8.3 11.9 12.7 12.8 12.1 66.4
Logged in at least once to a VW/MMO in the quarter

Market Penetration
By Age Range and Major Region
Note: Ages 7 to 13 only

Market Penetration: Ages 7 to 13
80%
70.85% 78.79%
66.55%
60%
36.44% 40%
39.02%
29.06%
20%
North America
South America
Western Europe 0%
Eastern Europe
Asia
Active Users as a % of the Addressable Market Australasia

Market Multiplier
By Age Range and Major Region
Note: Ages 7 to 13 only

Market Multiplier: Ages 7 to 13
14
12.8
12
11.7
10.6
11.1 10
8
6
4.1
4
2
North America
South America
Western Europe 1.5 0
Eastern Europe
Asia
Cum. Registered Accounts / Addressable Market Australasia

Universe Chart
Average age and Registered Accounts

Key for Charts
Launch or Open Beta
Start Date
6m 7m
Previous Quarter
Registered Accounts Current Total
Registered Users

Age 5 Jumpstart
Math Blaster
Cackleberries
15m 2m
33m Second Life (36) FooPets
HandiLand
17m 13m 16m
11m 4m
Utherverse (35) 3m Camp Pete / Ekoloku
31m 10m
KZero Universe Chart 14m 2012
13m Arbopals / MyTinyPlanets KZero Universe Chart
Virtual World / MMO Weblin 10m 30m 8m
Virtual World / MMO
wn
3m Ecobuddies
Bunny To
2m
urtle
Registered Accounts 9m 28m 11m
Registered Accounts
Ag
Twinity 6m
Planet T
e8
e3
8.5m 27m 10m 2.5m
Q4 2012
Ag
0+
Action Jetz
Q4 2012
Bang
8m 2011
consulting | analytics | insight 25m 4.5m
Boom
kzero.co.uk 7.5m 9m 24m Webkinz Island
Waffle
consulting | analytics | insight
Vie kzero.co.uk
3.8m 1.5m Tinkatolli
7m 22m 8m dPals / Pora Ora
Live or open beta 21m
2.5m 7m 1.2m Pixie Hollow
Launched in 20m 8m Live or open beta
5m 19m 2010 1.8m
18m 1m Space Heroes Universe
Next Island 6m Launched in
17m 1m BrainNook / Tootsville
3m 1.4m 16m 5m
15m 4m 25m Panfu
2.5m
13m 1m 15m 3.5m
23m Neopets
2m 2009 22m 77m
No data shown for worlds 3dCha 3m 74m No data shown for worlds
t 73m 2m
under 1m registered accounts. GeoSi 20m 71m under 1m registered accounts.
Includes estimates. m 68m Includes estimates.
65m 1m 24m Bearville
Copyright KZero 2006-2013 15m o Copyright KZero 2006-2013
58m Chimpo 21m
eRepublic 20m 3m Happy Studio
4m 19m
2008 17m 2m 1m Toonix
3.5m 3m 13m 9m Animal Jam
2.5m 11m 5m
2.1m 2m Fight My Monster
Sponsored by Weopia 2m 1m
265m Sponsored by
110m 144m 170m 210m 225m Poptropica
40m 76m 80m 83m 105m
3rd Planet 20m
Age 25 2012 2011 2010 2009 2008 2008 2009 2010 2011 2012 Age 10
Minimonos 1m
2m 3m 6m
1m 4m 10m 13m 15m
7m 12m 20m Bin Weevils
18m 25m 27m 34m
50m 55m 60m
30m Kung Fu 70m
20m Panda 5m 77m Moshi Monsters
40m 8m
Dofus 45m 2008 Digita 35m 10m 14m
50m 30m l Doll 45m
Kid Com Big Little Bang
55m hous mand / 16m 18m Petra’s Planet
35m e / Clu 70m SquishL
b Pon 90m and 20m
KZero Universe Chart 60m
45m
2m
1m
19m
3m
5m
y Pals
/ Acti
100m
on Al
115m
130m
22m Fantage
Virtual World / MMO 50m 2.3m 24m 7m
12m 17m
5m
12m
8m
10m
lstars 150m
170m 220m
4m Skylanders KZero Universe Chart
Registered Accounts 55m
3m 26m
13m
1.2m 2009 1.2m 15m
12m
17m
2m
Club
Penguin Virtual World / MMO
Q4 2012 80m
65m
60m
4m 30m
12m 1m
8m 15m
124m
21m
6m 3m 19m
18m
5m
10m Registered Accounts
consulting | analytics | insight
kzero.co.uk IMVU 6m
star
s 32m 13m 1.7m
16m 1.6m 26m 8m
3.7m
1m 22m
20m Q4 2012
100m 8m uper 20m
135m
4m
Kaz 25m 15m
Monkey Quest consulting | analytics | insight
9m all S 36m 14m 2m 30m 5m opa
27m 17m
kzero.co.uk
Footb 25m 11m 7m 6m rk 25m
40m 2010 1.3m 30m Free Realms
3m 27m 2.5m 42m 3.8m 6.5m 15m Live or open beta
12.5m 44m 16m 148m Pirate 101
10m 2m
Live or open beta SmallWorlds 1m 4m 30m 46m 13m 11m 32m
Wizard 101
55m 17m 2.7m 158m 7m Launched in
Launched in 60m 32m 55m 14m 4.1m 6m 8m
12m 5m 13m 20m
18m 6m 3m 168m Ameba Pico
2m 16m 8m 13m
20m 8m 69m 9m 18m Bible Islands
65m 175m 18m 5m 12m
ts
Gojiyo 36m 3.2m 7m 14m Power Rangers Online
Why
Spor
24m 2011 85m 15m Rinksters
25m 19m
ville
19m 5.5m
f
40m 185m
ire o
12m 3.3m Herotopia
Ourw
25m
Ag
No data shown for worlds 94m Onverse 20m No data shown for worlds
0
Emp
70m 26m 16m
e2
9m 7m
e1
under 1m registered accounts. under 1m registered accounts.
orld
14m 22m 6.6m
Ag
200m
3
Includes estimates. 45m 3.4m 116m 30m FusionFall Includes estimates.
11m
Copyright KZero 2006-2013 Weeworld 230m 25m 7m 40m Roblox Copyright KZero 2006-2013
47m 3.6m 150m 14m 13m
30m 100m 255m 8m 10m 15m 23m Minecraft
19m 4m 2012 8m
o
Meez 155m 26m
Frenzo
265m 17m Planet Cazmo
sMeet 181m
50m
17m Woozworld
120m Habbo 212m 12m Chat World Sponsored by
Sponsored by Gaia 30m 11m
280m Stardoll Fiesta
5m
Howrse
Maplestory Cosmopax Age 15 GoSupermodel