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KZero Universe Q4 2012

  1. Virtual Worlds /MMOs: Industry & User Data Universe Chart for Q4 2012
  2. About KZero Consulting, Analytics, Insight
  3. KZero services Sectors: Virtual worlds, branded virtual goods, casual/social gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy, social media monetization strategies For VC’s/Investors: Deal-flow, investment analysis, market sizing
  4. KZero Clients
  5. Media References
  6. Active Users By Age Range and Major Region Note: Ages 7 to 13 only
  7. Global Unique Active Users (m) Region Age 7 8 9 10 11 12 13 Total North America 0.7 1.5 2.5 3.2 3.3 3.3 3.1 17.6 Latin/South America 0.2 0.4 1.3 1.7 1.8 1.8 1.6 8.8 Western Europe 0.8 1.2 1.6 2.0 2.2 2.5 2.3 12.6 Eastern Europe 0.2 0.3 0.3 0.7 0.6 0.3 0.3 2.6 Asia 1.3 1.8 2.5 4.1 4.5 4.6 4.5 23.2 Australasia 0.1 0.1 0.1 0.3 0.3 0.3 0.4 1.6 Global Total 3.2 5.3 8.3 11.9 12.7 12.8 12.1 66.4 Logged in at least once to a VW/MMO in the quarter
  8. Market Penetration By Age Range and Major Region Note: Ages 7 to 13 only
  9. Market Penetration: Ages 7 to 13 80% 70.85% 78.79% 66.55% 60% 36.44% 40% 39.02% 29.06% 20% North America South America Western Europe 0% Eastern Europe Asia Active Users as a % of the Addressable Market Australasia
  10. Market Multiplier By Age Range and Major Region Note: Ages 7 to 13 only
  11. Market Multiplier: Ages 7 to 13 14 12.8 12 11.7 10.6 11.1 10 8 6 4.1 4 2 North America South America Western Europe 1.5 0 Eastern Europe Asia Cum. Registered Accounts / Addressable Market Australasia
  12. Universe Chart Average age and Registered Accounts
  13. Key for Charts Launch or Open Beta Start Date 6m 7m Previous Quarter Registered Accounts Current Total Registered Users
  14. Age 5 Jumpstart Math Blaster Cackleberries 15m 2m 33m Second Life (36) FooPets HandiLand 17m 13m 16m 11m 4m Utherverse (35) 3m Camp Pete / Ekoloku 31m 10m KZero Universe Chart 14m 2012 13m Arbopals / MyTinyPlanets KZero Universe Chart Virtual World / MMO Weblin 10m 30m 8m Virtual World / MMO wn 3m Ecobuddies Bunny To 2m urtle Registered Accounts 9m 28m 11m Registered Accounts Ag Twinity 6m Planet T e8 e3 8.5m 27m 10m 2.5m Q4 2012 Ag 0+ Action Jetz Q4 2012 Bang 8m 2011 consulting | analytics | insight 25m 4.5m Boom 7.5m 9m 24m Webkinz Island Waffle consulting | analytics | insight Vie 3.8m 1.5m Tinkatolli 7m 22m 8m dPals / Pora Ora Live or open beta 21m 2.5m 7m 1.2m Pixie Hollow Launched in 20m 8m Live or open beta 5m 19m 2010 1.8m 18m 1m Space Heroes Universe Next Island 6m Launched in 17m 1m BrainNook / Tootsville 3m 1.4m 16m 5m 15m 4m 25m Panfu 2.5m 13m 1m 15m 3.5m 23m Neopets 2m 2009 22m 77m No data shown for worlds 3dCha 3m 74m No data shown for worlds t 73m 2m under 1m registered accounts. GeoSi 20m 71m under 1m registered accounts. Includes estimates. m 68m Includes estimates. 65m 1m 24m Bearville Copyright KZero 2006-2013 15m o Copyright KZero 2006-2013 58m Chimpo 21m eRepublic 20m 3m Happy Studio 4m 19m 2008 17m 2m 1m Toonix 3.5m 3m 13m 9m Animal Jam 2.5m 11m 5m 2.1m 2m Fight My Monster Sponsored by Weopia 2m 1m 265m Sponsored by 110m 144m 170m 210m 225m Poptropica 40m 76m 80m 83m 105m 3rd Planet 20m Age 25 2012 2011 2010 2009 2008 2008 2009 2010 2011 2012 Age 10 Minimonos 1m 2m 3m 6m 1m 4m 10m 13m 15m 7m 12m 20m Bin Weevils 18m 25m 27m 34m 50m 55m 60m 30m Kung Fu 70m 20m Panda 5m 77m Moshi Monsters 40m 8m Dofus 45m 2008 Digita 35m 10m 14m 50m 30m l Doll 45m Kid Com Big Little Bang 55m hous mand / 16m 18m Petra’s Planet 35m e / Clu 70m SquishL b Pon 90m and 20m KZero Universe Chart 60m 45m 2m 1m 19m 3m 5m y Pals / Acti 100m on Al 115m 130m 22m Fantage Virtual World / MMO 50m 2.3m 24m 7m 12m 17m 5m 12m 8m 10m lstars 150m 170m 220m 4m Skylanders KZero Universe Chart Registered Accounts 55m 3m 26m 13m 1.2m 2009 1.2m 15m 12m 17m 2m Club Penguin Virtual World / MMO Q4 2012 80m 65m 60m 4m 30m 12m 1m 8m 15m 124m 21m 6m 3m 19m 18m 5m 10m Registered Accounts consulting | analytics | insight IMVU 6m star s 32m 13m 1.7m 16m 1.6m 26m 8m 3.7m 1m 22m 20m Q4 2012 100m 8m uper 20m 135m 4m Kaz 25m 15m Monkey Quest consulting | analytics | insight 9m all S 36m 14m 2m 30m 5m opa 27m 17m Footb 25m 11m 7m 6m rk 25m 40m 2010 1.3m 30m Free Realms 3m 27m 2.5m 42m 3.8m 6.5m 15m Live or open beta 12.5m 44m 16m 148m Pirate 101 10m 2m Live or open beta SmallWorlds 1m 4m 30m 46m 13m 11m 32m Wizard 101 55m 17m 2.7m 158m 7m Launched in Launched in 60m 32m 55m 14m 4.1m 6m 8m 12m 5m 13m 20m 18m 6m 3m 168m Ameba Pico 2m 16m 8m 13m 20m 8m 69m 9m 18m Bible Islands 65m 175m 18m 5m 12m ts Gojiyo 36m 3.2m 7m 14m Power Rangers Online Why Spor 24m 2011 85m 15m Rinksters 25m 19m ville 19m 5.5m f 40m 185m ire o 12m 3.3m Herotopia Ourw 25m Ag No data shown for worlds 94m Onverse 20m No data shown for worlds 0 Emp 70m 26m 16m e2 9m 7m e1 under 1m registered accounts. under 1m registered accounts. orld 14m 22m 6.6m Ag 200m 3 Includes estimates. 45m 3.4m 116m 30m FusionFall Includes estimates. 11m Copyright KZero 2006-2013 Weeworld 230m 25m 7m 40m Roblox Copyright KZero 2006-2013 47m 3.6m 150m 14m 13m 30m 100m 255m 8m 10m 15m 23m Minecraft 19m 4m 2012 8m o Meez 155m 26m Frenzo 265m 17m Planet Cazmo sMeet 181m 50m 17m Woozworld 120m Habbo 212m 12m Chat World Sponsored by Sponsored by Gaia 30m 11m 280m Stardoll Fiesta 5m Howrse Maplestory Cosmopax Age 15 GoSupermodel