1.
VirtualWorlds and MMOs
Universe and Radar Charts
Digital Kids, Los Angeles April 2012
Nic Mitham, KZero

2.
1.7bn
Registered Accounts

3.
280m
Active Users

4.
Subscriptions vs Micro-Payments
4% $8m
3% $6m
2% $4m $7.80
3.6%
$5.45
1% $2m
1.2%
0% $0m
Subscriptions Micro-Payments Subscriptions Micro-Payments
Conversion Rate from Active to Paying User ARPPU

5.
Virtual Goods by Type
Virtual Worlds / MMOs Casual / Social Games
20% 25% 25%
5%
55% 5%
20%
45%
Decorative Behavourial Functional Access-Driven

6.
Total Cumulative Registered Accounts
Age 2009 2010 2011
Range
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
5 to 10 77m 114m 152m 179m 190m 211m 219m 235m 232m 270m 296m 340m
10 to 15 246m 334m 367m 392m 413m 444m 468m 511m 601m 652m 694m 787m
15 to 25 73m 99m 117m 193m 237m 273m 288m 299m 313m 385m 456m 596m
25+ 18m 21m 23m 25m 27m 30m 34m 36m 39m 42m 44m 49m
Total 414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m 1,349m 1,490m 1,772m

7.
Total registered accounts: Quarterly growth
300m
250m
200m
150m
282m
154m 100m
130m
91m 164m
78m 91m 141m 50m
104m
Q2 09 Q3 09 51m 72m
Q4 09 Q1 10 0m
Q2 10 Q3 10
Q4 10 Q1 11
Q2 11 Q3 11
Q411

8.
Q4 2011: total registered accounts 800m
600m
787m 400m
596m
340m 200m
5-10
10-15 0m
15-25 49m
Age Group 25+

9.
Virtual Worlds: Sizes by Territory
North American South America Westen Europe Eastern Europe Asia Other
5%
6% 11% 7%
3% 26%
10% 29% 6% 6%
16% 34% 10% 37%
14% 9%
8% 15% 11% 33%
33% 7%
34%
28%
Age 5 -10 10 - 15 15 - 25 25+
320m accs 652m 385m 42m
Registered Accounts Q4 2011

10.
ARRPU by Age
$7.00
$6.50
$6.00
$5.50
$5.00
5 6 7 8 9 10 11 12 13 14 15

11.
web: kzero.co.uk
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