Nikhil Munjal
Bba-Marketing

David and WilliamMichael

History

Dell was-
-founded by-michael Dell
-in year 1984
-head quarters in
texas
-Net income in
US$ 3.49billion(2012)

Hp was-
-Founded by-William Hewlett
and David Packard
-In year 1939
-Head quarters
in palo alto.
-Net income of
US$ 12,650billion.

Number of employees
working in

Dell full time+part time
employees are 1,09,400

Employees in

HP has approximately
331,800 employees

Employees in

Revenues

O Dell has made a revenue of US$63.7
billion in this last quarter
whereas Hp revenues have fall down to
US$ 120.357 billion in the last quarter.

Strength
1. World’s largest PC maker.
2. First PC maker to offer next-day, on-site
product service.
3. Each Dell system is built to order to meet
each customer’s specifications.
4. Dell has remarkably low operating
cost relative to revenue because it cuts out
the retailer and supplies directly
to the customers.

Weakness
1. Dell lacked solid dealer / retailer
relationships.
2. Not attracting the college student segment of
the market<only 5%>.
3.Only focus on laptops , not on pc’s.
4.People don’t take risk to order online on their
website.

Opportunities
1. Diversification strategy by introducing new
products with wide range.
2. The internet also provides Dell with greater
opportunities since all they have to do now is to
visit Dell’s website to place their order .
3.Personal computers are becoming
necessary to everyone.

Threats
1.Compitition in the field.
2.Price difference is getting smaller among
different
brands.
3.New entrants.
4.Technology changes.

Strengths
1. Strong market position.
2. Good quality in reasonable price.
3. Strong financial condition.
4.Products variety.

Weakness
1.Lack in R&D department.
2.Recently hp has thrown away 6000 employees
due to pay cuts.
3.They are dependent on third
party,so they have to wait for
the income to come.

Opportunities
1. Emerging markets, particularly in BRIC
countries.
2. Opportunities in other products like
printers.
3. Opportunities in IT sector.

Threats
1. Major competition in PC branch from
other companies.
2. Slowdown in economic conditions of
so many countries.
3. Change in foreign exchange rates.

Mission
-Highest quality‡,Leading technology,‡
Competitive pricing.‡
Dell's mission is to be the most successful
Computer company in the world at delivering
the best customer experience in markets we
serve.
Vision
-It's the way we do business.
-It's the way we interact with the community.

Mission
To provide products, services and
solutions of the highest quality
and deliver more value to our customers that earns
their respect and loyalty.
Vision
To view change in the market as an opportunity to
grow, to use our profits and our ability to develop
and produce innovative products, services and
solutions that satisfy emerging customer needs.

Of Of
1. Understanding customer needs.
2. Online sales.
3. Tracking orders.
4. Customer service.
5. Supply-chain management.

of
1. Customer relationship.
2. With their other products like computer
accessories printer , growing enginnering
sector in india.
3.To deal with 86 new marketing
departments.

Market positioning

-Hewlett packard has lost its personal
computer market positioning as
dell focus on retailing and distributing.
- Dell grabbed a market share of 15.2 per cent,
against HP's 14.3.
-The company also saw its India revenue
crossing the Rs 4,500 crore (Rs 45 billion) mark
earlier this year.
-Laptop sales for the second quarter grew by 61
per cent on a year-on-year basis.
-Both are trying to build a huge
database.

Current
weapon

Target marketing
O IT sector.
O Science.
O Architecture and construction.
O Banking solutions.
O Hospitals.
O Automobile and aerospace.
O Many others.

Objectives

-Customer loyalty
-To achieve profit
-Market leadership
-Growth

Provide excellent services
Global business
Employment generation

Marketing Mix

Product
-Dell believes that, ‘Marketing is not
about providing products or services it is
essentially about providing
changing benefits to the changing needs
and demands of the customer.

Place
As Dell’s products are always
available at the nearest dealer’s
customers develop trust for the
“local Dell” thereby achieving the
objective of gaining their trust in
Dell products and services, and
forming a large and diversified
consumer base.

Price
-The main objective of Dell is to produce the
low price and profitable PC for the
customers.
-Dell is undercutting competitors in price to
rapidly gain market share.

Promotion
-Dell has recently started promoting its
products through retailers like Best Buy,
Staples, Wal-Mart, GOME, and Carrefour.
-Dell markets its products primarily by
advertising on television and the
Internet, advertising in a variety of print
media.

Product
Our products are changed with the chnge in
technology so that consumer could get a
upgraded quality of product with the passage
of time.
We use the best quality of raw material to
manufacture our goods.

Price
We will first estimate how much
consumers will pay, then design
products to sell at that price.
low production cost with maximum
production help us to keep the price
according to the customer’s pocket.

Place
-HP has subsidiaries located in Miami,
Ontario, Geneva, Tokyo, Houston,
Singapore, Victoria and Rivonia.
-Hewlett Packard operates a worldwide
program for independent software
vendors, developers.

Promotion
-
We are using so many ways to make
aware
the public about our excellent product.
-our website has daily visitors
around5million.
Phone , email , chat and social
networking our helping us to promote
and giving solution to customers.

Thank you