WSM are ppecialists in sports and entertainment marketing with a Global reach – executing client projects on all 5 continents. We are the choice of brands, governing bodies, talent and media for those who want to harness the power of sport and entertainment to commercial advantage.
Our culture is 110% client focused working as an extension of your team with a creative & integrated approach throughout and supportive of peoples’ needs, both clients & staff.
Above all we're totally committed and enjoy what we do.
27. WSM’s extensive experience and media contacts across print, broadcast and digital will ensure that your sponsorship messages impact on your target audiences
28.
29. The WSM Digital (Kodu) team have been at the forefront of digital and integrated marketing for over 18 years
30. Our team bring a wealth of experience from agencies such as Ogilvy, Y&R and McCann as well as tech leaders TangoZebra and Google
41. WSM are experts at handling and overseeing printing projects whilst providing the highest quality service and offering innovative solutions
42.
43. WSM Case Studies Sponsorship consulting & activation - Brit Insurance PR - MasterCard Rights negotiation & management - Aberdeen Digital - Castrol Mobile Applications - Veuve Clicquot Hospitality - Standard Chartered Club Sponsorship - Optimum Nutrition Events - ISPS
44. A) Sponsorship Consultancy - Brit Insurance Brief Brit appointed WSM as their exclusive sponsorship consultancy to drive increased brand awareness and customer engagement through sports sponsorship. Results From an initial situation sponsoring multiple properties, WSM identified a more targeted long-term strategy for the business & brand. The chosen sponsorship platform was cricket for its appeal to key customers and the opportunity to differentiate Brit in a relatively homogenous sector. The strategy required activation on multiple levels, WSM identified & negotiated high-profile stadium, player, media & team sponsorships, including The Brit Oval & England cricket team – one of the most sought after properties in sport. Ongoing activation of sponsorship assets resulted in £4m media value in ‘09 alone, plus positive increase on brand recall, awareness & propensity to buy amongst target customers. In addition to the ECB deal WSM has also managed Surrey CCC shirt sponsorship since 2004.
45. B) Public Relations - MasterCard Brief Further to successfully negotiating new rugby sponsorship of the iconic Barbarians, WSM was engaged by MasterCard to increase brand preference through a unique “Priceless” promotion. Results WSM created the ultimate rugby prize: “Be 23rd member of BaBa squad”. Driven via benumber23.com , a totally unique rugby offering delivered not only a “Priceless” experience for cardholders & rugby fans, but also unique interactive content & social networking online by uploading photos mocked into ads. Finalists competed in special offline quiz events at major rugby clubs & overall promotion was leveraged above & below-the-line with high-profile ad campaign, grassroots clubs, cardholder DM, point-of-sale, PR & media activation using high-profile brand Ambassadors, resulting in high-level media coverage for the brand & “Priceless” &record volume online traffic. “Best in Class” internal benchmarking.
46. C) Rights Negotiation & Management - Aberdeen Brief Aberdeen appointed WSM as their exclusive sponsorship agency to develop and manage a global sponsorship strategy for the business & brand. Results Extensive research & planning to formulate key sponsorship objectives & strategy. Identified a diverse portfolio of rights to promote the brand and engage key business markets. Successfully negotiated key partnership deals in golf, rugby, sailing, tennis, culture & education, with multiple touch points including brand Ambassadors, events, hospitality & corporate comms. Implemented deals & ongoing management of £4m pa sponsorship budget, from rights delivery to sponsorship marketing & PR to continual strategic development review of portfolio for enhancements and/or new opportunities. Tracked significant global media coverage increased awareness for the brand, as well as positive ROI in terms of sales / business development.
47. D) Digital – Castrol Promotional campaign leveraging Castrol’s sponsorship of FIFA World Cup™ 2010. Leveraging brand ambassador Cristiano Ronaldo, the promotion is based on 10 FIFA World Cup™ Moments of Great Performance. Consumers need to match Ronaldo’s top 3 moments selection for a chance to win a money-can’t buy prize and meet the player himself in an exclusive trip to Madrid. The campaign provides football followers with a social currency, fuelling friendly banter in an engaging, compelling way. Campaign includes a POS toolkit driving awareness through all key channels, online advertising and an engaging, motivating micro-site used as the lead promotional entry point. The campaign is being activated in 16 countries and in 14 different languages. Initial engagement and entry levels are very positive. View the site at castrolmoments.com
48. E) Mobile Apps – Veuve Clicquot (LVMH) Complete build of the Veuve Clicquot Seasons iPhone & iPad application including calendar functionality, event EPOS integration and ‘Concierge’ service. A ‘Concierge’ service that exclusively allows app users to order bottles of Veuve from within the in-app shop and have delivered to their table at Season’s Veuve sponsored events.
49. F) Hospitality – Standard Chartered Brief WSM was appointed by Standard Chartered via competitive pitch to create a unique schedule of hospitality events for the bank’s Top 100 customers at this summer’s Football World Cup in South Africa. Results Aside from attending the FWC matches WSM focused on the caliber of clientele and creating once-in-a-lifetime event experiences to differentiate from mass corporate hospitality activity. As well as laying the foundations for a major new football sponsorship of Liverpool FC. WSM identified & negotiated exclusive opportunity to host a Signature Golf Event with SA’s greatest ever sportsman, a LFC Legends experience tied to new football sponsorship, as well as the finest dining & cultural experiences available, making use of our unsurpassed expertise & contacts in SA. All supported with a sophisticated online guest management system & high-level attention to detail on every aspect of this VVIP programme.
50.
51.
52. Contact One Bow Churchyard London EC4M 9DQ Tel: +44 (0) 20 7183 4610 www.wsmsponsorship.com