Direct Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquared
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Presented at World Telemedia Marbella, 10th October 2017
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Direct Carrier Billing Market Overview and Trends: Nick Lane, Mobilesquared
- 1. www.mobilesquared.co.uk Direct Carrier Billing: The next wave of services and content @mobilesquared
- 2. www.mobilesquared.co.uk Direct Carrier Billing: The next wave of services and content @mobilesquared 1. DCB data 2. DCB consumer facts 1. DCB Phase I 1. DCB Phase II case studies
- 3. www.mobilesquared.co.uk WTM community 3,174,016,420 834,612,510 1,483,912,040 757,291,870 - 500,000,000 1,000,000,000 1,500,000,000 2,000,000,000 2,500,000,000 3,000,000,000 3,500,000,000 Total Europe Asia RoW Total WTM2017 mobile reach 44 countries attending WTM2017 - accounting for 3.714 billion DCB users - 42% of total global mobile subs @mobilesquared
- 4. www.mobilesquared.co.uk WTM smartphone users 57% - WTM smartphone penetration • 54% - Europe • 60% - Asia • 54% - RoW 1,820,977,106 453,803,588 893,482,709 410,698,515 - 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000 1,800,000,000 2,000,000,000 Total Europe Asia RoW WTM smartphone totals @mobilesquared
- 5. www.mobilesquared.co.uk Preferred choice @mobilesquared 28% 21% 14% 10% 6% 4% 17% If you could pay for services via any payment channel, which would be your preferred choice? Direct to your phone bill PayPal Debit card Credit card Pre-purchased credit Virtual currency I would not use an alternative payment method
- 6. www.mobilesquared.co.uk Phase I DCB hits ceiling @mobilesquared 61% 70% 75% 78% 39% 30% 25% 22% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% FY2014-15 FY2015-16 FY2016-17 FY2017-18e Slowdown of phase I DCB growth Mobile-based revenues Voice-based revenues Phase I content & services • Betting or gambling • Games or apps charge to my bill • Games on social network • Internet-based information services • Music and video content 29% 7% 0% 5% 10% 15% 20% 25% 30% 35% 2014-15/2015-16 2015-16/2016-17 Phase I DCB revenue change
- 7. www.mobilesquared.co.uk VAULT @mobilesquared Phase I Betting or gambling Games or apps charge to my bill Games on social network Health & lifestyle apps Internet-based information services Music and video content Phase II Represents new industries and sectors adopting DCB, such as ticketing in particular, which has the potential to drive consumer usage beyond the early adopters into the mass market. Value-Added Utility & Lifestyle Transactions (VAULT): - Low-cost transport train tickets, bus rides, car parking, taxis - Low-cost entertainment tickets, high-cost ticket deposits - Random, take-away food, pizza, stamps, bike hire, short break travel insurance • Phase I usage dominated by early adopters • Revenue slow down first indication that transition from Phase I to Phase II will not be seamless.
- 8. www.mobilesquared.co.uk What is DCB Phase II? @mobilesquared
- 9. Source: CM Telecom www.mobilesquared.co.uk What is DCB Phase II? @mobilesquared
- 10. Source: CM Telecom www.mobilesquared.co.uk What is DCB Phase II? @mobilesquared
- 11. www.mobilesquared.co.uk On the march @mobilesquared 1.6 billion Android devices globally Bango partnered with KDDI + NTT DoCoMo
- 12. www.mobilesquared.co.uk On the march @mobilesquared 1.6 billion Android devices globally >130 carriers offering DCB n Google Play in >50 markets
- 17. www.mobilesquared.co.uk Around the world @mobilesquared Rovio teamed up with SingTel/Fortumo to sell plush toys Result: 5 times lower shopping cart abandonment than credit cards Spain’s Movistar, Orange and Vodafone work with DOCOMO to launch a mobile ticketing app, e- Park app to purchase parking across 13 cities – downloaded over 500,000 times. DOCOMO also working cross-carrier with bus company Alsa. Company has signed deals with Sunrise, Three Ireland and Vodafone UK. Japan’s largest coffee chain Ueshima Coffee working with Boku and mobile network operators KDDI and Docomo. Users to top-up loyalty cards using their mobile bill.
- 18. www.mobilesquared.co.uk Consumers say 25% of existing VAS users likely or very likely to use DCB Phase II services 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Transport Entetainment Random How likely are you to use DCB? Very likely Likely Neither likely or unlikely Unlikely Very unlikely @mobilesquared
- 19. www.mobilesquared.co.uk Frequency Still viewed as an alternative payment by majority of VAS users • 9% view DCB as a primary payment mechanism @mobilesquared 9% 13% 23% 7% 14% 34% 0% 5% 10% 15% 20% 25% 30% 35% 40% Daily Weekly Monthly Quarterly Annually I don't know How often would you use DCB?
- 20. www.mobilesquared.co.uk DCB spend £11-15 most popular spend • 68% of users would spend up to £15 @mobilesquared 0% 5% 10% 15% 20% 25% 30% £0-5 £6-10 £11-15 £16-20 £21-25 £26-30 How much do you think you would spend using DCB?
- 21. www.mobilesquared.co.uk DCB users @mobilesquared 825,244,269.20 216,999,252.60 385,817,130.40 196,895,886.20 - 100,000,000.00 200,000,000.00 300,000,000.00 400,000,000.00 500,000,000.00 600,000,000.00 700,000,000.00 800,000,000.00 900,000,000.00 Total Europe Asia RoW WTM2017 DCB Phase II users
- 22. www.mobilesquared.co.uk DCB spend by region @mobilesquared 0.00 100,000,000.00 200,000,000.00 300,000,000.00 400,000,000.00 500,000,000.00 600,000,000.00 Total Europe Asia RoW WTM2017: DCB Phase II users, spend up to $20 $14-20 $7-14 $0-7
- 23. www.mobilesquared.co.uk Why DCB? Convenience is the driving factor for DCB adoption @mobilesquared Please explain why you are “very likely” or “likely” to use DCB I like the convenience of using my mobile phone to make payments I like to have multiple payment options I like to have multiple payment options I trust my mobile operator I don't know
- 24. www.mobilesquared.co.uk You’re welcome We’ve got a ton of data and analysis not only on DCB, so please get in touch nick@mobilesquared.co.uk Office: +44 (0) 1344 747 113 Mob: +44 (0) 7976 057 052 www.mobilesquared.co.uk @mobilesquared @mobilesquared