5. VIEWS & SHARES
COME FROM SCOPE
S hares/social
C ollaboration
O wned
P aid
E arned
SCOPE is a
model to explain
Digital Media’s
inner workings
SCOPE goes
beyond POEM (Paid,
Owned & Earned
Media)
6. FOUR WAYS TO ACQUIRE
CUSTOMERS
Customers are acquired via FOUR
types of MEDIA / ACTIVITY
Master SCOPE to collaborate
& multiply your impact
across four domains
Social
Content
Paid
Exposure
Owned
Media
Properties
Earned
Media
Exposure
Communities:
Curators &
Collaborators
Target
Persona
(Strangers)
Customers
Fans,
Influencers &
Sceptics
x x x
=
BRAND
IMPACT
7. SOCIAL CONTENT
Earned, Owned & Paid are well
understood, but social content
is still evolving
Shared
Links
Curated
Content
Media
PlatfoRMS
8. SOCIAL CONTENT: THREE THINGS
Shared Links
Media Platforms
Curated Content
Scoopit
Paperli
Storify
Listly
Pinterest
Rebelmouse
Social Networks: G+, Facebook Linkedin, Twitter
Sourcing: Reddit, Digg, Delicious, StumbleUpon
Collaboration: EmpireAve, Triberr, Listly
Platforms: Buffer, Hootsuite, Bundlepost
Video: YouTube, Vimeo, etc
Slides: Slideshare, Prezi etc
Images: Instagram, Flickr, Imgur, etc
Lists: Listly
Audio: Soundcloud, Audioboom, etc
Text/Docs: Scribd, Blogs, Pulse, Medium etc
Media
Platforms
Curated
Content
Shared
Links
9. LIKE an orchestra
Combine all the elements
to MAXIMIZE impact
SocialAds
FACEBOOK
Prints
Ads
Outdoor/
BILLBoards
TV/
Radio
ADS
Sponsors/
Product
PLACEMENT
Company
Blog
EmailList/
Newsletter
Owned
Media
Sites
HelpDesk/
Docs
Lead
forms
Guest
Posts
Reviews/
Ratings UGC Media
Coverage
Curated
LISTS
(Mentions)
Linkedin
Twitter,
G+
Pinterest,
Scoopit
PAPERLI
REBELMOUSE
Listly,
Slideshare,
SOUNDCLOUD
Instagram,
YouTube
Vine
LINKS
Social
Shares
Webinars Landing
Pages
DIRECT
SALES
Search
Ads
ORGANIC
SEARCH REFERRALS
COLLABORATIVE
SHARING
TRIBERr
GAGGLEAMP
AFFILIATEs
11. Are you missing out?
Are you leveraging
all FOUR forms of
DIGITAL MEDIA
Failure to do so,
means you losing
potential
customers
Self
Hosted
Content
Integrated
STRATEGY
OWNED
blog
OWNED
embeds
EARNED
& PAID
search
EARNED
embeds
vs
Views
(customers)
SOCIAL
search
12. A BETTER ENGINE FOR ENGAGMEENT
BEATING Hearts Rolling Eyestrumps
Sharing
Like
EMBED
COMMENTs
SOCIAL FEEDS
VIEWS
MEDIA PLATFORMS GIVE YOU MORE IF
your content CREATEs ENGAGEMENT