UnLurk me? Brands & Consumers Lurk, but what makes us unlurk? There's an art to participation. 24 Social Laws to entice the 90% from the shadows Brands & consumers have a new relationship. Few consumers leverage their new powers in a self-service economy. Few brands involve consumers in their brand story. Self-serve has changed everything. UnLurk Me explores both sides of the new economy where everyone creates, curates & consumes. 24 Social Laws explain how brands & consumers can benefit from a more productive exchange. We all lurk, but the big question is what does it take to entice people out of the shadows. This book explores the art of participation.