THE LOVE CONNECTION: How to create content people feel passionate about.

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This was created for Entrepreneurs Questions #EQlist ~ Questions every Entrepreneur needs to ask to be Successful. http://www.eqli.st

Tecnologia Design Negócios

How to
create
content
people feel
passionate
about.

THE LOVE
CONNECTION

POST ANSWERS to Let PEOPLE
SOLVE THEIR OWN PROBLEMS

The Crowd Helps GOOGLE
Filter Poor Content

How do you CREATE Content
PEOPLE WILL LOVE?

THREE THINGS
1

Right
Medium?

2

Right
Moment?

3

Right
Reward?

1

Right
Medium?

Social?
Images?

Video?
Audio?

LISTS?
SLIDES?

PROVIDE
Utility
PIQUE
Curiosity
FULFILL
Needs
2

Right
Moment?

3

Connect
People?

Right
Reward?

Connect
EMOTIONS?

AWARD
STATUS?
SET
GOALS?

Connect
Thoughts?

1

Why
Slides?

2

Why
Videos?

3

Why
AUDIO?

Six Key Questions To CREATE
Content PEOPLE WILL LOVE
@NickKellet, Co-Founder @Listly

4

Why
LISTS?

5

Why
GRAPHICS?

6

Why
SOCIAL?

1

LOVE
Slides?

SLIDESHARE
=
DESTINATION

BEST =
SHORT

Linear
WORKS for
Self-Service

Multiple
1 PAGE
STORIES

2

Think
60-90
Seconds

LOVE
Video?
SHARE &
EMBED
MASSIVE
APPETITE

BUILD YOUR
YOuTube
CHANNEL

WHAT’S
STOPPING
YOU?

3

LOVE
AUDIO?

START
YOUR OWN
PODCAST!

WHICH
PODCASTS
ATTRACT
CUSTOMERS?

LISTEN AT
WORK &
AT PLAY

ENGAGE
CUSTOMERS
ON THE MOVE

Is Audio
the new
text book?

4

LOVE
LISTS?

Let the
CROWD
HELP

CURATE
& RANK
people
skim!

MAN
loves
numbered
lists

LISTS GET
SHARES &
VIEWS

Pictures
grab
Attention

5

LOVE
GRAPHICS?

Pic = 1k
Words
Who Doesn’t
have a
CAMERA?

WHAT IS
IS ABOUT
CATS?

why do we
love info
graphics?

6

LOVE
SOCIAL?

EARN REACH
&
ENGAGEMENT

unite social
& content
NETWORKS

who shares
your
content?

what do
you
share?

feature
your
community
are your
embedding
social
content?

TIME TO ACT!
What’s YOUr MIX?
VIDEO AUDIO SLIDES
LISTs GRAPHICs SOCIAL

hAVE YOU TRIED @Listly

98.6% OF BLOGGERS USE LISTS

LISTLY MAKES LISTS
SIMPLER TO CREATE,
SHARE & EMBED

Image Credits

Title Credit

A special thanks to
Barry Feldman for
suggesting the title to
this deck.
http://www.ﬂickr.com/photos/
bibbit/6431785919

http://feldmancreative.com/

http://flickr.com/

http://www.ﬂickr.com/photos/sherseydc/
535564039/

http://www.ﬂickr.com/photos/
keoni101/7069578953/

http://www.ﬂickr.com/photos/
thomasleuthard/9598447729

http://www.ﬂickr.com/photos/
56152768@N03/5755277245/

http://www.ﬂickr.com/photos/
thomasleuthard/5855136825/

http://www.ﬂickr.com/photos/
rkramer62/4757531716

http://www.ﬂickr.com/photos/gotovan/
8065771828/

http://www.ﬂickr.com/photos/
schani/60579395/

http://www.ﬂickr.com/photos/chrisdlugosz/
2910249177/

http://www.ﬂickr.com/photos/gebala/
1042325968/sizes/o/in/photostream/

http://www.ﬂickr.com/photos/edu_fon/
3842023327/

http://www.ﬂickr.com/photos/thebarrowboy/
7485687842/

http://www.ﬂickr.com/photos/
gammaman/5241860326/

http://www.ﬂickr.com/photos/
21649179@N00/3955354747/

http://www.ﬂickr.com/photos/kplawver/
3532822079

http://www.ﬂickr.com/photos/paulhammond/
2904645367/

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THE LOVE CONNECTION: How to create content people feel passionate about.

1. How to create content people feel passionate about. THE LOVE CONNECTION

2. No Content Is Perfect

3. People Will Find Content They Love

4. POST ANSWERS to Let PEOPLE SOLVE THEIR OWN PROBLEMS

5. The Crowd Helps GOOGLE Filter Poor Content

6. We Often Just Look (or lurk)

7. We Like To Share (if we care)

8. We Can Focus (on ANSWERS)

9. We Will Join In

10. How do you CREATE Content PEOPLE WILL LOVE? THREE THINGS 1 Right Medium? 2 Right Moment? 3 Right Reward?

11. 1 Right Medium? Social? Images? Video? Audio? LISTS? SLIDES?

12. PROVIDE Utility PIQUE Curiosity FULFILL Needs 2 Right Moment?

13. 3 Connect People? Right Reward? Connect EMOTIONS? AWARD STATUS? SET GOALS? Connect Thoughts?

14. 1 Why Slides? 2 Why Videos? 3 Why AUDIO? Six Key Questions To CREATE Content PEOPLE WILL LOVE @NickKellet, Co-Founder @Listly 4 Why LISTS? 5 Why GRAPHICS? 6 Why SOCIAL?

15. 1 LOVE Slides? SLIDESHARE = DESTINATION BEST = SHORT Linear WORKS for Self-Service Multiple 1 PAGE STORIES

16. 2 Think 60-90 Seconds LOVE Video? SHARE & EMBED MASSIVE APPETITE BUILD YOUR YOuTube CHANNEL WHAT’S STOPPING YOU?

17. 3 LOVE AUDIO? START YOUR OWN PODCAST! WHICH PODCASTS ATTRACT CUSTOMERS? LISTEN AT WORK & AT PLAY ENGAGE CUSTOMERS ON THE MOVE Is Audio the new text book?

18. 4 LOVE LISTS? Let the CROWD HELP CURATE & RANK people skim! MAN loves numbered lists LISTS GET SHARES & VIEWS

19. Pictures grab Attention 5 LOVE GRAPHICS? Pic = 1k Words Who Doesn’t have a CAMERA? WHAT IS IS ABOUT CATS? why do we love info graphics?

20. 6 LOVE SOCIAL? EARN REACH & ENGAGEMENT unite social & content NETWORKS who shares your content? what do you share? feature your community are your embedding social content?

21. TIME TO ACT! What’s YOUr MIX? VIDEO AUDIO SLIDES LISTs GRAPHICs SOCIAL

22. hAVE YOU TRIED @Listly 98.6% OF BLOGGERS USE LISTS LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED

23. Image Credits Title Credit A special thanks to Barry Feldman for suggesting the title to this deck. http://www.flickr.com/photos/ bibbit/6431785919 http://feldmancreative.com/ http://flickr.com/ http://www.flickr.com/photos/sherseydc/ 535564039/ http://www.flickr.com/photos/ keoni101/7069578953/ http://www.flickr.com/photos/ thomasleuthard/9598447729 http://www.flickr.com/photos/ 56152768@N03/5755277245/ http://www.flickr.com/photos/ thomasleuthard/5855136825/ http://www.flickr.com/photos/ rkramer62/4757531716 http://www.flickr.com/photos/gotovan/ 8065771828/ http://www.flickr.com/photos/ schani/60579395/ http://www.flickr.com/photos/chrisdlugosz/ 2910249177/ http://www.flickr.com/photos/gebala/ 1042325968/sizes/o/in/photostream/ http://www.flickr.com/photos/edu_fon/ 3842023327/ http://www.flickr.com/photos/thebarrowboy/ 7485687842/ http://www.flickr.com/photos/ gammaman/5241860326/ http://www.flickr.com/photos/ 21649179@N00/3955354747/ http://www.flickr.com/photos/kplawver/ 3532822079 http://www.flickr.com/photos/paulhammond/ 2904645367/

24. hAVE YOU TRIED @Listly 98.6% OF BLOGGERS USE LISTS LISTLY MAKES LISTS SIMPLER TO CREATE, SHARE & EMBED

THE LOVE CONNECTION: How to create content people feel passionate about.

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THE LOVE CONNECTION: How to create content people feel passionate about.