content appraisal

1. Effective Ways to Appraise Web Content National CoP Workshop 2011

2. ap·praise To evaluate, especially in an official capacity. To estimate the quality, amount, size, and other features of; judge.

3. Why Appraise Your Content? Adherence to organization’s goals. Effectiveness

4. eXtensions Goals Empower people Provide credible, reliable, research-based tools Bestow knowledge

5. Measure of Effectiveness Content developed becomes part of learning community. Content creators will be credited for their contributions Content contributors should believe in collaborating on content Avoid Duplication of existing content Contributors should strive to understand who their content is for CoP content will need to change and evolve

6. The Appraisal Process BrainTraffic

7. A Snapshot of Content

8. What are You Going to Measure? Attribute you use to measure your Content.

9. eXtension’s Attributes Usability Relevance Knowledge Level Actionability Interrelatedness Differentiation

10. Knowledge Level What level of subject matter knowledge is needed to understand or use this page?

17. Enhance the Scan Clear, descriptive headings and subheads Appropriate sentence and paragraph length Use of graphics, bullets, tables, charts, etc., where appropriate Overall readability

20. Relevance Is the content up-to-date and of current interest to its intended audience?

24. In With the New Out With the Old Outdated content takes up valuable space and should be dropped New content keeps the readers interested and coming back for more

25. Actionability Does the page provide a clear next step for its current audience, and does it facilitate that step?

29. Lead that Horse to Water If there is a next step, lead the reader down the path Not all content has a next step

30. Interrelatedness Does this content fit well with, and link to, other CoP content?

34. Why Link? Encourages users to dig deeper in the site Rely on eXtension as an information source

35. Differentiation Does the page fill a unique need, providing information or perspective that is not readily available elsewhere?

38. Re-Inventing the Wheel To link to or not to link to that is the question

39. Other Attributes Depending on an organization’s goals

40. Step 2 The System to Collect Data

41. Google Docs A form for each CoP to collect data All data will be collected in a spreadsheet Make changes from the data

42. eXtensionsSites https://sites.google.com/a/extension.org Make sure you are not already logged into Google

45. Looking at some samples Let’s Rate a Page

46. Shellfish Article

49. Fire Ants Answer

52. Congongrass News Article

55. Wine Symposium More News

57. DELETE

58. Leads and Appraisers CoP Roles

59. Appraisal Lead- 1 per CoP Complete the appraisal plan and return to Content appraisal director. Create and maintain an inventory of CoP content. Assign appraisers to content (approximately 60 pages per person). Ensure that appraisers understand the appraisal process. Manage appraisal process, including collecting and consolidating the findings. Create appraisal report (using template) based on findings.

60. Appraiser Approximately one appraiser per 60 pieces of content. CoP members or others identified by the CoP. Evaluate pages assigned by the appraisal lead. Return page-level findings and overall comments to the appraisal lead.

61. MY INFO Nick BroadyeXtension InitiativeUniversity of Kentucky235-A Scovell HallLexington, KY 40546-0064Phone 859.323.8461Fax 859.323.1006nbroady0001@gmail.comwww.extension.org