1. Case Studies

2. Case Study #1 – Science of Getting Prosperous
Role : Project Manager
Domain : http://bit.ly/tSgAON
Business Model : Blogging
Results : $400/mth
Tools Used : Aweber, Wordpress and its related
plugins.
What I have done :
1) Content Creation – 40 blog posts and 7 articles.
2) Traffic Generation
1. Created 40 blog 3) Figure out creative marketing ideas for the blog
posts and 7 articles. 4) Handles the technical side of the blog
2. 7 articles that Traffic Generation Method:
brought in a total of
1) Article marketing
2346 views 2) Blog pinging
3. Learnt HTML 3) Joining blog communities
coding in under 5 4) Blog commenting
5) Traffic exchange
hours
4. $400 per month for Accomplishments:
that blog starting 1) Learnt internet marketing, specifically blogging under a friend
from $0. and started working for free for 4 months to gain experience.
2) Learnt HTML coding by myself in under 5 hours when building
5. 5 hours every single
out the blog.
day to learn 3) Created 40 blog posts, drive traffic and does all related tasks
marketing. WITHOUT a laptop or a computer at that time. (Was using friends’
laptop all the time)
4) Created 7 articles that brought in a total of 2346 views.
(http://ezinearticles.com/?expert=Nicholas_Ho)
5) Decrease my friend’s involvement for the blog by 90%.
(Resourcefulness)
6) Brought in a total profit of $400 per month for that blog
starting from $0.
7) Applied marketing method learnt from Stephen Pierce in
this Smart Marketing Coaching Club community for 4 months.
8) Spent 5 hours every single day including learning blog
marketing.
9) Talked to 3 people about Law Of Attraction offline at that
moment.
10) Attended 1 marketing seminar called Unleash Your
Marketing Genius by Stephen Pierce later on that year (2007)
Note: I do not own the site. The site was taken down by my friend
years ago. Check waybackmachine.org for more info,

3. Case Study #2 –Six Day To Saturday
Role : Affiliate
Domain :
www.SixDayToSaturday.com/Special
Business Model : Affiliate Marketing
The Story :
1) I was finding products to promote in the self improvement
Increase the product’s
industry that fits the following criteria but didn’t really found one.
dollar value per (Membership + Backend products + High ticket products)
conversion. 2) Found Sam Crowley and started to discuss about his product
which generated $500,000 at that time mainly with affiliates.
3) Took time to understand numbers behind his sales funnel and
business model.
4) Sam’s product was converting at 37% on its landing page
and 9% on its sales page (Priced at $7 that time), 45% took the
upsell (Priced at $19.95) and another 5% further bought the 2nd
upsell (Priced at $197).
5) Long story short, we have had a long discussion and these
are the suggestion that I’ve made to him. (Refer to EmailContent)
Results :
1. It turn out to be a discussion instead.
2. I have no idea if Sam implemented my advice but his front
end product is now priced at $47 and thus increased its dollar
value per conversion.

4. Case Study #3 – Arsenal Watch
1. 29,638 Absolute
Role : Owner & Project Manager
Unique Visitors and
62150 Page Views. Domain : www.ArsenalWatch .com
2. Identified 3 GREAT Business Model : Blogging & Ads
writers and 1 video
Results : 29,638 Absolute Unique Visitors and
developer. 62150 Page Views.
3. Build the entire blog
within 3 days.
4. Have the blog coded
with just $25.
5. Written 17 articles
myself. 64 articles in
total.
6. 123 facebook fan page
likes.
7. 171 facebook shares in
total.
8. 10 Google friend
connect followers.
Tools Used :
9. 159 twitter followers.
10. Highest traffic per 1) Wordpress & Plugins
2) Google Analytics
post is 6611 page
3) Google Web Optimizer
views. 4) TubeMogul
Process :
1) Identify market gap and opportunities.
2) Identify marketing and technical gap of competitors.
3) Identify and recruit talented and analytical bloggers and
video developer to join our team.
4) Identify every single technical elements of the blog that
needed to be custom coded.
5) Build out the entire blog and hire designer to custom design
it.
6) Hire programmers to custom code the designs and other
elements in the blog.
7) Identify traffic partners and potential communities to
interact with.
8) Write articles for the blog.
9) Manages the entire launch and marketing effort for the blog.

5. Traffic Generation Method:
1) Content marketing
2) SEO
3) Buzz marketing
4) Social media marketing (Facebook, Twitter)
5) Blog marketing (Blog pinging, blog commenting)
Accomplishments:
1) Manage to identify 3 GREAT writers where their writing skill
is underestimated and 1 video developer that is on his way to be
a great video editor to contribute to the blog.
2) Took only 3 days to build out the entire blog. (Include
designs, coding and plug-ins integration)
3) Technical difficulties such as design integration, layout
editing, social tools integrations and etc were solved with only
$25 by hiring coder from India.
4) Written 17 articles myself. 64 articles in total for the blog.
5) 123 Likes for our facebook fan page.
(http://on.fb.me/u6gWbc)
6) 171 facebook shares in total.
7) 10 Google friend connect followers.
8) 159 twitter followers. (www.Twitter.com/ArsenalWatch)
9) Edit headlines and content on behalf of the blog’s associates.
(Resulted in spike in traffic (Highest traffic per post is 6611 page
views)

6. Case Study #4 –Tools
Role : Owner & Project Manager
Domain : www.ResourceHacks.com (Originally)
Business Model : Contribution
1. 25 Categories, 258 Results : 25 Categories, 258 Sub Categories,
Sub-Categories, 638 tools.
638 tools. Tools Used : MindMeister
2. 15 minutes Interesting Approaches:
(Amount of time
1) The initial idea was to start a large membership site contains
my associates and I
information about every different type of digital marketing tools
needed to find a in the market
kickass tool) 2) The Small Business Web is our role model but they gaze
3. 5 times faster than towards small business market while my idea was planned to
cater to direct response marketing audience.
searching via 3) I started to research and compile every tool in the market in
search engines. different categories.
4. 88.72% in 4) The research was thorough and follows strict rules to qualify
the tools based on its functions and values.
productivity boost.
5) I must say this is one of the most comprehensive lists of tools
available but it is not for the general market.
6) The direction for these tools changed because it is too time
consuming.
7) This list is currently for personal use. At the same time, I
shared the list to friends over at A360Connect+ and IMGrind
Process:
1) Identify market gap and opportunities.
2) Break down the market into more narrow niches.
3) Brainstorm the business model.
4) Brainstorm, plan, research and categorize each tool
according to the most specific function it has.
Results:
1. 25 Categories, 258 Sub Categories and 638 tools.
2. 15 minutes (Amount of time my associates and I needed to
find a kickass tool that positively impact the business)
3. 5 times faster than searching via search engines.
4. 88.72% in productivity boost.

7. Case Study #5 –Webinar
Role : Owner & Project Manager
Domain : www.InsidersInformation .com
(http://bit.ly/tIA3Bl)
Business Model : Webinar + Affiliate Marketing
Results : $2902 in revenue. 392% in ROI.
1. Built out landing
page within 3 hours. Tools Used :
2. 340 leads 1) Aweber
generated. 2) Google Analytics
3) Optimize Press
3. $2902 in revenue.
4) GotoWebinar
4. 392% in ROI. 5) Amazon Web Services
6) UserFly
7) BTBucket
8) WebinarOptin
Accomplishments :
1) Identified market gap and opportunities.
2) Built out landing page within 3 hours and written copy for
the webinar.
3) Integrated the 8 tools mentioned above.
4) Drove 515 unique visitors to the landing page traffic to
encourage webinar sign ups.

8. 5) 340 customers signed up for the webinar.
6) Host of the webinar for an hour, featuring Scott Rewick.
7) Setups replay of the webinar and promote to list short after.
(Brought in a total of $2902)
8) ROI = $2902(Revenue)/ $739(WSO Cost + GotoWebinar) X
100 = 392.7%
Traffic Generation Method: Forum Marketing. (WarriorForum’s
WSO)
Fun Notes:
1) It was my first ever webinar and it was nerve wrecking.

9. Case Study #6 – Project Management Experience
Role : Project Manager
Company : GME Technical, Petaling Jaya
Description :
1) I was assigned as project manager during my 6 months
internship program at the company.
1. Use Time, Money and 2) 3 new tasks were at the 1st month of my internship and an
People knob strategy. additional task was given every single month thereafter no
matter the previous tasks are completed on time or not to test
2. From working 8 hours our project managing skill.
a day to an hour a 3) Resources (3 trainees including myself)
4) Time given to complete those tasks is negotiable.
day for the rest of my
4 months in the Tools Used : Gmail, MSN
company. Accomplishments :
3. Productivity boost of
1. 3 different tasks of different nature and different
1000%
programming languages were given at the beginning of my
4. Internship program project management period.
result = A- 2. One of them requires a programmer to work remotely at a
Japanese factory based in Shah Alam, modifying their existing
application to keep up with the factory’s demand.
3. Another requires a programmer to create a brand new
application that interfaces with current SMS services in the
market.
4. On the other hand, I was managing Bubu Resort’s case while
monitoring the progress of these 2 tasks.
Strategies:
1) Sent in an email to the director of my internship company
WAY BEFORE the internship program was started to highlight my
strength and my weaknesses.
2) A coding task was given to me at the start of my internship
program and I proposed otherwise. (Bubu Resort was handed
down to me specifically because I have the digital marketing skills
that company currently does not possess)
3) Managed the projects base on this principle. (Time Knob,
Money Knob and People Knob)
4) When time is an issue, turn on money or people know to
fasten the pace of project completion. When Money is an issue,
turn on either time knob or people knob to complete the project
in time. When people knob is an issue, turn on the time knob and
money knob to ensure project is completed smoothly.
5) Posses my own resources outside the resources given by
the company. (Designers, coders, software/tools, and knowledge)
6) Focus on productivity and efficiency rather than working
hours. (Started out working 8 hours a day on the 1st month of
internship program, then an hour a day for the rest of my 4
months in the company.

10. 7) Indentify KEY judgment areas of internship results and work
on the tasks accordingly.
8) Develop great relationship with the director and the rest of
the staff of the company.
9) Waste no time to improve myself in each different area of
skills. (Web Analytics, Conversion Optimization and Marketing
Strategies)
10) Always Over delivers. I give 110% in anything I do. No
excuses.
Results:
1. I started out working 8 hours a day on the 1st month of
internship program, then an hour a day for the rest of my 4
months in the company.
2. Productivity boost of 1000%
3. Internship program result = A-
Praise
Analysis - No bullshits. Well done. Frankly, I think you did a report much better
than I would expect any trainee would be capable of. Therefore your competency
looks really good.
- Michael Teh, Founder of GMETechnical

11. Case Study #7 –Bubu Resort
Role : Project Manager (Internship)
Domain : www.BubuResort.com.my
Business Model : Click & Mortar Business
Description : Bubu Resort would love to convert
90% of phone reservation via the web into web reservation.
1. Client was able to Tools Used :
quantify their web
1) Google Analytics
visitors in numbers.
2) Google Web Optimizer
2. 5 minutes (Time take to 3) Google Insight
indentify the real 4) Google Keyword Tool
problem why visitors do 5) Google Trend
not convert) Accomplishments :
3. It took me only 2 hours 1) Identified the missing elements that prevented users from
to find out the making their reservation via the website.
competitive landscape 2) Installed tracking tools such as Google Analytics to
understand the current health of the site.
in its market.
3) Read, processed and analyzed the numbers behind Google
Analytics.
4) Researched and provided competitive intelligence report to
the company.
5) Hired a web designer to redesign the current webpage and
tested the design and its conversion.
6) Hired a programmer to convert the design into HTML and
integrates it with the current site.
7) Analyzed analytics to further identify the numbers behind
the low conversion rate.
8) Made recommendation to further improve the shopping
cart conversion rate.
9) Drove traffic and optimize their site to be SEO friendly
Approaches/Strategies:
1) Bubu Resort was experiencing high phone call reservation as
a result of putting their phone number on their site and they
would love to decrease cost by encouraging users to make
reservations online.
2) Bubu Resort does not have any means of tracking the
activities of their users on their site and Google Analytics was
installed to understand their users’ behavior.
3) A thorough competitive intelligence was made to assist
them in their SEO effort.
4) Tools and resources were recommended to give them a
competitive edge over their competitors.
5) I hired a local web designer and programmer to develop a
minimum viable design to decrease testing cost at the initial
phase.

12. 6) Further analyze their analytics and found out that their
shopping cart wasn’t performing well.
7) Suggestions were made on how to improve their shopping
cart as there are a lot of dysfunctional areas within the shopping
cart.
8) Client accepted the suggestion and shopping cart were
being revamped. (Cost them RM100K as a result of bad contract
relationship with their programmer)
Results:
1. Client was able to quantify their web visitors in numbers.
2. 5 minutes (Time take to indentify the real problem why
visitors do not make their reservation online)
3. It took me only 2 hours to find out the competitive
landscape in its market.
Note:
Client refuse to implement our suggestions for improvements
such as designs, CTA and etc. Thus, no changes have been made
for them until now.

13. Case Study #8 –Web Design Templates
Role : Programmer (Internship)
Domain : Access terminated to protection of
company’s privacy.
Description :
1) Each trainee was assigned to search and modify 60 web
1) Tasks were templates while integrating CushyCMS codes into the templates.
completed within 3 2) It was the judgment parameter of out Internship result.
days of starting it. Tools Used : CushyCMS
(Instead of 1 month)
What I have done :
2) Productivity shot up
1000% 1) Researched and leveraged existing free web templates from
3) Profits of RM440 the web.
2) Modified the templates’ design and duplicated the pages
were made in based on its functions (Home, About Us page, Privacy page,
between that period Contact Us page)
of time while having 3) Integrated CushyCMS codes into the web templates in order to
ease the modification of selected templates.
more free time.
4) Ran a test plan for each template at the end of templates
4) Internship program modification.
result = A-
Strategies:
1) Understand and identify the KEY requirements of tasks as it is
a decisive task that determines our internship qualification result.
(Complete these templates with the requirements given
before the end of our internship. Duration: 1 month)
2) Lay down the elements of a qualified and successful web
templates
3) Lay down the steps required to develop a qualified web
templates.
4) Identify resources (people) that have better coding skills
than I do and are able to complete the templates within a short
period of time.
5) Outsource the task to that ideal person.
6) Evaluate the quality and test the functionality of the web
templates before submitting it as an end product.
Results:
1) Tasks were completed within 3 days of starting it. (Instead
of 1 month)
2) Working hours were cut down from 40 hours per week to
only 4 hours per week. (Productivity shot up 1000%)
3) Profits were made in between that period of time while
having more free time. (RM500 (Internship wage per month) –
RM60 (Outsourcing fees) = RM440 (Profit))
4) Internship program result = A-

14. Case Study #9 – GardenStuffs & WayneLiew.com
Role : Technology and Marketing Advisor
Domain : www.GardenStuffs.com |
www.WayneLiew.com
Description :
1) Garden Stuffs and WayneLiew.com are projects ran by my
close friend Wayne Liew.
2) Garden Stuffs is a blog geared towards gardening.
3) Wayne Liew Dot Com is a blog mainly on entrepreneurship,
marketing and small business.
4) I serve as a technology and marketing advisor for all of
Wayne's ventures.
Business Model : Blogging, Ads and Affiliate Programs.
Tools Used : Wordpress & plugins, Thesis Theme,
1) Traffic of Garden Google Analytics
Stuffs increased by Roles :
almost 50%
1) Identify market gap and opportunities.
2) Traffic from social 2) Identify competitors and research on their strengths and
media platforms to weaknesses.
3) Introduce new tools and applications needed to streamline
WayneLiew.com marketing efforts. (For example, latest marketing software
increased by 20% tools)
3) Revenue from ads on
WayneLiew.com rose Results:
by roughly 35% and 1) Traffic of Garden Stuffs increased by almost 50% when
proposed search engine optimization strategies were
3 more inquiries for implemented.
consulting work each 2) Traffic from social media platforms to WayneLiew.com
increased by 20% after deciding that interviews should be part
month. of the content.
4) 51.44% in 3) Revenue from ads on WayneLiew.com rose by roughly 35%
and 3 more inquiries for consulting work each month.
productivity boost 4) 45 minutes (Amount of time my associates and I needed to
find a set of kickass tools that helped improve marketing
productivity.)
5) 51.44% in productivity boost due to marketing automation
processes suggested.
Praise
Nicholas Ho is a great friend who is always on the forefront with the latest marketing
strategies. His persistence and perseverance in trying to find the perfect marketing
solution and bringing the promised results created trust in people that he work with.
– Wayne Liew, Founder of WayneLiew.com

15. Case Study #10 –Replace Myself
Role : Affiliate/Project Manager
Domain : http://bit.ly/v3XwPj
Business Model : Affiliate Marketing
Results : $23440.8(Recurring)
Tools Used : Aweber, Google Analytics, Google
1) Build out a landing Web Optimizer
page for PPC traffic
Accomplishments :
within 3 hour.
2) Hired a copywriter 1) Build out a landing page for PPC traffic within 3 hour.
2) Hired a copywriter that written 1 landing page copy and 10
that written 1 email sequence.
landing page copy 3) Drove 1745 unique visitors to the offer, resulted in
and 10 email $23440.8 in revenue. (Earnings Per Unique Visitor = $13.51)
4) 22340.8 In profit or 2130.9% return on investment.
sequence.
3) Drove 1745 unique
visitors to the offer,
resulted in $23440.8
in revenue. (EPC =
$13.51)
Traffic Generation Method: PPC, forum marketing.
4) 22340.8 In profit or (WarriorForum’s WSO)
2130.9% return on
Fun Notes:
investment.
1) Help kick started the trend of outsourcing to the Philippines
where forumers and big list owners were buzzing to promote it.
(WF links)
2) Managed some threads on behalf of John Jonas
(ReplaceMyself owner)
3) Affiliate commission recurs for 31 months. (To date)
4) Affiliate commission was used to pay for my college fees
and monthly expenses.

16. Thank You!