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Digital Transformation Strategy & Framework | By ex-McKinsey
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Digital Transformation Framework By Ionology

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An academically peer reviewed digital transformation framework. Taught by leading universities, used by hundreds of organisations around the world.

This framework uses modern data sources to help guide organisational leaders, digital marketers and technology professionals to create a sustainable, innovative engine of growth through digital transformation.

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Digital Transformation Framework By Ionology

  1. 1. Covering Strategy, Culture, Communications, Business Process, Innovation, Technology & Data © 2016 all rights reserved Ion Technologies LTD DIGITAL TRANSFORAMTION FRAMEWORK
  2. 2. STRATEGY & CULTURE STAFF & CUSTOMER ENGAGEMENT PROCESS & INNOVATION TECHNOLOGY DATA & ANALYTICS+ + + + = DIGITAL TRANSFORMATION = DIGITAL TRANSFORMATION CHANGE BLOCKS FOR DIGITAL TRANSFORMATION
  3. 3. STRATEGY & CULTURE STAFF & CUSTOMER ENGAGEMENT PRO INNO+ + DIGI DIGITAL TRANSFORMATION STRATEGY REQUIRES CLOSE ALIGNMENT WITH CULTURAL CHANGE A good digital transformation strategy can easily be unpicked if the organisational culture objects to it.
  4. 4. MARKET 3 RESOURCES 4 CUSTOMER 2 YOURSELF 1 1 DIAGNOSIS 2 DIRECTION 3 DETERMINATION STRATEGY & CULTURE STAFF & CUSTOMER ENGAGEMENT PROCESS & INNOVATION TECHNOLOGY DATA & ANALYTICS+ + + + = DIGITAL TRANSFORMATION TRANSFORMATION PLANNING PROCESS A digital transformation framework evolves over three cycles. PHASE 1: DIAGNOSIS Throughly diagnose the business challenges (external help advised). PHASE 2 DIRECTION: present the strategic options for transformation based upon the Ionology quadrant and supporting data. PHASE 3: DETERMINATION Determine which strategic play you’re going to make using the 7 Principles of Digital Business Strategy Framework
  5. 5. Milemarkers Projects Tasks 7 Customer 
 Volume How Customer Perceives 
 Your Business Lens Lock [ _________]5 6 DIGITAL TRANSFORMATION FRAMEWORK STRATEGY & CULTURE + © 2016 all rights reserved Ion Technologies LTD
  6. 6. YOURSELF CUSTOMER MARKET RESOURCES Diagnosis Strategic Ambition Competitors Proposition Force=ma Volume Time Talent Cash 1 3 2 4 Task Intent Unique Value Proposition YOURSELF CUSTOMER MARKET RESOURCES Diagnosis Strategic Ambition Competitors Proposition Force=ma Volume Time Talent Cash 1 3 2 4 Task Intent Unique Value Proposition DIGITAL TRANSFORMATION MICRO ANALYSIS
  7. 7. MARKET 3 RESOURCES 4 CUSTOMER 2 YOURSELF 1 Customer 
 Volume How Customer Perceives 
 Your Business Lens Lock [ _________]5 6 Milemarkers Projects Tasks 7 IONOLOGY QUADRANT - USE DATA TO PLOT CURRENT & FUTURE POSITION
  8. 8. MARKET 3 RESOURCES 4 CUSTOMER 2 YOURSELF 1 0 25 50 75 100 M1 M2 M3 M4 M5 M6 Advocacy Attention Authority Prime © All Rights Reserved GROWTH PROFILE PER QUADRANT
  9. 9. MARKET 3 RESOURCES 4 CUSTOMER 2 YOURSELF 1 POSSIBLE PLAY… TALENT HEAVEY CASH
 HEAVY TIME HEAVEY
  10. 10. MORE INFORMATION ON THE IONOLOGY 
 DIGITAL TRANSFORMATION FRAMEWORK Ionology have produced over 200 transformation strategies. None of them have ever been written documents. All of them have been explainer videos. In a test carried out by Ionology in partnership with a client company in Dublin, we sent out a written PDF of the transformation strategy to all staff. Less than 2% of the staff downloaded it. 1% admitted to have skim read it. When the strategy was presented as a sequence of short videos, 80% of staff watched it. For more information on the software used go to http://www.ionology.com/digital-transformation-software/ To review the introductory training course on digital transformation or to find out more on how to use the framework go here: http://www.ionology.com/digital-transformation-training/ NB: This framework is under copyright. While you can use it on a personal basis within your organisation it can not be used commercially without full written consent of the author or via a partnership agreement. To become an Ionology partner go here: http://www.ionology.com/become-a-partner/ STRATEGY & CULTURE STAFF & CUSTOMER ENGAGEMENT PROCESS & INNOVATION TECHNOLOGY DATA & ANALYTICS+ + + + = DIGITAL TRANSFORMATION
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An academically peer reviewed digital transformation framework. Taught by leading universities, used by hundreds of organisations around the world. This framework uses modern data sources to help guide organisational leaders, digital marketers and technology professionals to create a sustainable, innovative engine of growth through digital transformation.

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