Integrate social media with product launch, events, and customer service.
Integrate social media with product launch, events, and customer service.
Respond within minutes or hours (not days) to any comments on social media about customer service, product capability, events, how to, locations etc. You need to track your name to do this.
Stay educated – Facebook has it’s EdgeRank, Google has it’s SEO algorithm, Twitter has multi-grouping and all these things change. This will change your strategy on a regular basis. Read a lot about it and attend seminars or find peer groups to get best practice.
Measure and Analyze everything. If you can’t measure it you can’t manage it. Getting great amplification from events through social media experiences should be compared with direct response from Google Ads and money spent on SEO.
Measure and Analyze everything. If you can’t measure it you can’t manage it. Getting great amplification from events through social media experiences should be compared with direct response from Google Ads and money spent on SEO.
5-6 times weekly. 2-3 times on specific platforms
80% should be helpful, informative, entertaining and educational, the other 20% can be self promotional
content like “infotainment,” and “edutainment,” tips and tricks, articles, helpful advice, videos and images, ask questions and run polls
Use hashtags, google alerts, dashboards, monitor keywords, identify influencers
Use hashtags, google alerts, dashboards, monitor keywords, identify influencers
Use hashtags, google alerts, dashboards, monitor keywords, identify influencers
Use hashtags, google alerts, dashboards, monitor keywords, identify influencers