RTD Digital Demo March 3, 2016 with Business & Marketing Strategist Nhat Pham. https://successwerks.com/

1. #DigitalRVA
Winning the Battle for Qualified Candidates:
in a Digital World
2015 Charleston, SC
#NISA2015
Online Media
Strategist | Author | Speaker
@NhatPham
Richmond, VA
#DigitalRVA @NhatPham
Online Media
Strategist | Author | Speaker
Social Media Must

2. #DigitalRVA
Digital Footprint Paths
____________

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Digital Footprint Paths

4. #DigitalRVA

5. #DigitalRVA
Social Networking
Definition - Internet-based tools/sites for sharing and discussing
information among human beings. The term most often refers to
activities that integrate technology, _________ interaction, and the
construction of words, pictures, videos and audio. This interaction,
and the manner in which information is presented, depends on the
varied perspectives and ”____________" of shared meaning among
communities, as people share their stories and experiences.
Social
building

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What’s the Result
 - Everybody is a publisher / __________
 - More “_________” vs. “pull”
 - Conversations with or with out YOU
 - Communication happens “real-time”
 - The Rise of _________ Brands
6
citizen journalist
push
Personal

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5 F’s of Brand Success
 ____________
 Factual
 Funny
 Famous
 _____________
7
Fractious
First

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Be Enchanting
Don’t SUCK!

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Compelling Offer

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Offline, Online…

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Great Social Brands (Personal)

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Relationships

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Add Value
Context is Currency

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Work 2.0

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Listen Louder

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Friends lists (Social CRM)

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Mission
17

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Be Elite, Unique or Boutique

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Be Elite

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Be Unique

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Be Boutique

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Tell Your Story. Share Your Passion.
Serve the World.

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Market
23

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Message
24

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Method
25

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Metrics

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Metrics

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What Should We Measure Online?
 Following
Likes, Followers, ____________
 Engagement
 Blog Comments
 Mentions
 Traffic & ___________Leads
Shares

29. #DigitalRVA
Tell Your Story. Share Your Passion.
Serve the World.

30. #DigitalRVA
Digital Footprint Paths

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32. #DigitalRVA

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Social Networking Rule

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Online Funnel
Awareness
Consideration
Conversion
Preference
Loyalty
Advocacy
Word-of-Mouth

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Consideration Funnel
Traffic
Call-to-action
Engagement
Interaction
Action 1
Action 2

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Hi-Tech Hi-Touch

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SEO Factor

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C Level SUCCESS™
Connect with customers, clients, colleagues
 Link to them on all sites
 Use Multiple modalities
 Give them a reason to connect
Cultivate Common Cause
 Find your why
 It doesn’t have to be warm & fuzzy
 Connect to them on emotional level
Create a Community
• Like-minded people
• Get engagement
• You have a “Tribe”

39. #DigitalRVA

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Getting Your Message Out
 Build Out Your Networks
 Aggregate Content
 Write White Papers
 Post Blog Entries
 Comment
 Create __________ Content
i.e. Videos, Infographs, Slideshares
Compelling

41. #DigitalRVA
Advanced Strategies
 Blog
 Use Videos
 Cross-Pollinate
 Aggregate Content
 Join ______________
 Create Your ________
Groups
Tribe

42. #DigitalRVA
Video Blogs/Networks
More Engaging
More Descriptive
“Equal” Platform
Organically ______ _________
Build Your Brand
Raise SEO

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 Takes
Time/Resources
 ______ a Community
 Find Fit for You
May Need Help
Realities
Build

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Keys
 Build Relationships
 ____________
 Have a Plan
 Just Start
 Call to Action
Add Value

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Next Steps?
 What are your 5M’s?
 Who Do you need to involve?
 What is your One Thing?
Can you do it? ...

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SEO Factor

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Nhat Pham
npham@successwerks.com
804.708.7637
SuccessSecrets.TV
Contact
in/NhatPham
/NhatPham
Gplus.to/NhatPham
@NhatPham

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Digital Footprint Paths

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Case Study 1

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Case Study 2

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Case Study (B2B)