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Whatever we say, advertising is Cannes Lions 2015: 9 inspiring trends

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Whatever we say, advertising is about the internet now. Almost all campaigns, even in such
categories as tv, radio or outdoor have some internet part included in them. Cyber, mobile,
interactive categories are the most crowded. But surprisingly this year among Cannes Lions winners
we could also see the traditional, offline forms of advertising – the old good ambient known from
mid-90s is not yet forgotten.
#2 COME BACK OF AN OLD GOOD AMBIENT HeyRocker @ flickr

Publicada em: Marketing, Negócios
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