Rather than blogging about your company, your
hires, or your opinions, aim to do two things:
61. Publish helpful content that aims to solve the same
problem that your product and company addresses.
2. Grow a collection of this useful content over time,
rather than scrutinize the views of each post.
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In our essay, we look at data and a playbook from a startup blog
that yields 70% of its results from posts published 30+ days prior.