Media Kit and
Advertising Capabilities
O C T O B E R 2 0 1 5

1World Online Introduces our Platform for Publishers
Deploy engaging polls, quizzes,
surveys, and debates
1World powers them with ads
Create new revenue for your site
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What is 1World?
1World’s Platform for Publishers consists of highly
engaging applications (polls, quizzes, surveys and
debates), content, and powerful analytics.

Comprehensive Benefits for Publishers — Editorial and Business
INCREASE ENGAGEMENT VIA:
Interactive media
Content discovery
Social sharing
INCREASE REVENUE VIA:
More effective advertising
Sponsored, native content
Audience insights

Advertising Options
Increase user engagement while creating new revenue
opportunities, all at no cost to you. Here’s how it works:
“Set it and forget it”: 1World
can manage all the content
and fill the ad inventory
through our partnerships
with the leading online ad
exchanges and ad networks.
Plug in your own preferred
ad network or programmatic
partner and fill the ad
inventory in 1World’s tools*.
Sell custom, sponsored
native content to your
premium advertisers
for high CPMs*.
* 1World retains a small, flat fee to cover hosting and ad serving costs.
OR OR

Proven Engagement Tools
Whether it’s a poll, quiz, survey, or debate, 1World’s
interactive media is proven to drive new revenue and
increase reader engagement.
Engagement stats for poll respondents:
2.7% 60% 4x 2x
CLICK-THROUGH
RATE
INCREASE IN
READER
LOYALTY
INCREASE IN
TIME ON SITE
INCREASE IN
PAGES PER VISIT
(Results were obtained from a representative sample of publisher clients)

Platform Capabilities
Publishers know that increasing reader
engagement and loyalty drives revenue. With
1World’s Platform for Publishers, you can:
Amplify content discovery and
recommendations on your site
Create a social boost with fun,
shareable content
Collect valuable reader data to
understand your audience and increase
content relevancy
Syndicate content from other publishers
or create all your own — it’s up to you
1World’s SAAS
platform is flexible,
customizable, and
white-labeled for
your specific needs

Deployment Options
Deploying
1World’s tools is
fast and easy.
Just add one line
of JavaScript to
your site template
on all pages.
Advertisement
Advertisement
1World Poll
1World Quiz
Deployment in
the right rail
Deployment
in the article

Monetize New Ad Inventory
Ads or sponsorships can be deployed in different adjacent locations:
on top, bottom, either side, as an interstitial, or combination.
Support all IAB ad sizes
Recommended ad sizes:
• 300x250
• 300x50
• 160x600
Top
RightLeft
Bottom
Support for responsive ad formats
Poll dimensions
A range of options is available:
• Height: 300-600
• Width: responsive design to match your site

Monetize New Ad Inventory
Ads or sponsorships
can be deployed in
different adjacent
locations: on top,
bottom, either side,
as an interstitial, or
combination.
Ad on top of application Ads on top and within
application

Advertising Specifications
Media Types:
• Banner
• Interstitial
• Text
• Expandable
• Skin
Maximize revenue
while providing
a superb user
experience
• High Impact
• Native
• Video
• Static Image (jpeg or gif)
• Animated gif

Viewability with 1World
Viewability is a
critical concern for all
publishers and brands.
You can ensure nearly
100% viewability when
you offer ads that are
only displayed when a
reader votes on a poll,
quiz, survey, or debate.
Before voting After voting

Sponsorships
Enhance your native
advertising offerings
with 1World’s tools.
Sponsoring a quiz,
poll, or debate creates
brand lift, new social
activity, and deeper
understanding of
target customers.

Data Collection for Advertisers
In addition to sponsorships,
display, and video ads, offer
your advertisers the ability
to ask targeted questions to
your audience.
Companies can collect
valuable data on brand
awareness, purchase intent,
media habits, and much more.