Slides and annexes used during Master Classes given in the USA by Prof. Newton M. Campos during a tour about the book "The Myth of The Idea and The Upsidedown Startup" with support from IE Business School.

1. Newton M. Campos, Ph.D.
THEMYTH
OFTHEIDEAand the Upsidedown Startup

11. Different innovation approaches
R&D Management
Product Management
Technology Management
Knowledge Management
IP Management
TRIZ
Project Management
Idea Management
(Idea screening)
Prototyping Management
Patent Mining
Disruptive Innovation
Resource-based
Innovation
(Effectuation)
Creative Behavior
Design Thinking
SCAMPER
Delphi
Lateral Thinking
Theory U
SNA
(Social Network Analysis)
Open Innovation

12. Design Thinking Lean StartupEffectuation Open Innovation

13. The Upsidedown Entrepreneurial Process
Networked
Resources
The Traditional Entrepreneurial Process
Execution Innovation Entrepreneur
Potential
Entrepreneur The Idea Execution
Unconnected
Resources

15. Experiences
Passions
Knowledge
Skills
Contacts

16. Bootstrappable Product
Government and Corporate Programs
Savings and Assets
Angel Customer
Family, Friends and Fans

17. Thank you!

18. facebook.com/newton.campos.phd
@phdnew
www.amazon.com/Myth-Idea-Upsidedown-Startup-Entrepreneurship/dp/1490992944/

20. Business
Educa,on
Technology
Europe
South
America

22. The Schumpeterian Entrepreneur (1934):
1) Develops a new product or new kind
of product.
2) Develops a new way to produce or
sell a product.
3) Explores a new market.
4) Identifies new providers or new
sources of raw material.
5) Organizes an industry in a new way.

23. The Entrepreneurial Process
Time
IndustryBenchmark
Informal
Formal
t0 t1
Feasibility
Emergence
Growth
IllusoryStability
t2 t3 t4
Startups or
New Ventures
Large or traditional
companies