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Twitter by Lovette Ajayi of CMW

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Workshop resident Twitterati Lovette Ajayi's intro to twitter powerpoint.

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Twitter by Lovette Ajayi of CMW

  1. 1. Twitter: Best Practices & Etiquette Community Media Workshop By Lovette Ajayi, Marketing Coordinator
  2. 2. What is Twitter? <ul><li>Micro-blogging </li></ul><ul><ul><li>140 characters </li></ul></ul>
  3. 3. <ul><li>This is about 140 characters. Can you fill it with something meaningful, interesting or informative? Can you draw people into your program? </li></ul>
  4. 4. What’s the Hype? <ul><li>45-54 yr olds were top users in April 2009 </li></ul><ul><ul><li>Younger users are growing at a faster pace </li></ul></ul><ul><li>“ Hockey Stick” growth in last year </li></ul><ul><ul><li>3000% increase </li></ul></ul><ul><li>21 million visits in U.S. in last July on Twitter.com </li></ul>
  5. 5. Tweeting Basics <ul><li>Followers </li></ul><ul><li>Hashtags </li></ul><ul><ul><li>#mmc2009 </li></ul></ul><ul><li>@replies </li></ul><ul><li>ReTweet </li></ul><ul><li>DM – Direct Message </li></ul>
  6. 8. Why should your org be on Twitter? <ul><li>Wide reach </li></ul><ul><li>Fast information </li></ul><ul><li>Immediate </li></ul>
  7. 9. Why shouldn’t you be on Twitter? <ul><li>Immediacy </li></ul><ul><li>Permanence </li></ul><ul><li>Short span for ideas </li></ul>
  8. 10. Twitter Do’s <ul><li>Be Human </li></ul><ul><ul><li>Show personality </li></ul></ul><ul><li>Follow interesting people </li></ul><ul><li>Be useful </li></ul><ul><li>Be engaging </li></ul><ul><li>Be Humble </li></ul>
  9. 11. Twitter Don’ts <ul><li>Don’t just drop links </li></ul><ul><li>Don’t follow everyone that follows you automatically </li></ul><ul><ul><li>Clutter makes conversation harder </li></ul></ul><ul><li>Don’t tweet about the mundane </li></ul><ul><li>Don’t be selfish </li></ul><ul><ul><li>RT others & share great content </li></ul></ul>
  10. 12. Further Your Mission <ul><li>Use to find other similar orgs doing </li></ul><ul><li>Find out what’s being said about you </li></ul><ul><li>Build community and relationships </li></ul><ul><li>Get your story out to the masses </li></ul>
  11. 13. Organizations on Twitter <ul><li>American Red Cross </li></ul><ul><li>Salvation Army </li></ul><ul><li>Issue Lab </li></ul><ul><li>Women Employed </li></ul><ul><li>Chicago Lighthouse </li></ul>
  12. 14. President Barack Obama: successful user of many free online tools to reach his audience
  13. 15. The Workshop Online <ul><li>Website : www.newstips.org </li></ul><ul><li>Web portal : www .communitymediaworkshop. org </li></ul><ul><li>Twitter : www.twitter.com/npcommunicator </li></ul><ul><li>Ning : http://nonprofitcommunicators.ning.com </li></ul><ul><li>Facebook : www .facebook.com/communitymediaworkshop </li></ul>
  14. 16. Contact <ul><li>Community Media Workshop </li></ul><ul><ul><li>Walk-in: 218 S. Wabash, 7 th Floor </li></ul></ul><ul><ul><li>Chicago, IL 60605 </li></ul></ul><ul><ul><li>Phone: 312-369-6400 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>

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