Yasmine El Rafie, Swedish Public Radio, on searching social

2. Following a diverse
community
@yasmineSR

3. Me:
- Previously BME/foreign desk journalist
- Now social media journalism developer/tactician at Swedish
Radio (which is kind of like NPR without the ads)
- Handbook co-author
- Follow our 200 or so news rooms as test labs.
@yasmineSR

4. Problem:
@yasmineSR

5. UK media
- 94 % white (NUJ – Ian Hargreaves)
- Mainly located in London / South East
@yasmineSR

6. UK population
Work force in London/South East:
Less than 60% white
@yasmineSR

7. (Sweden is also
diverse and media
could do better there
as well)
@yasmineSR

8. Risks
- Becoming less and less relevant for a large share
of the population
- Losing revenue
@yasmineSR

9. Strategy?
1.Go look for them
@yasmineSR

10. Forums
- Muslim Youth Net
- Flashback.org
@yasmineSR

11. Facebook groups
@yasmineSR

12. @yasmineSR

13. @yasmineSR

14. @yasmineSR

15. Strategy?
2.Use your empathy!
@yasmineSR

16. Technology
-Nigerian Watch
-Lucia
@yasmineSR

17. Strategy?
3.Widen your influences
- A diverse influx of news sources
@yasmineSR

18. Twittercensus

19. Twitter lists
#MosqueDayMemories
#AsianHouseRules
#BästaBeatrice
#YourKnowYoureAsianWhen
@yasmineSR

20. …then make them
come to you…
@yasmineSR

21. @yasmineSR

22. @yasmineSR

23. @yasmineSR

24. @yasmineSR

25. Potential
Core value of journalism – reporting for everyone
@yasmineSR

26. Potential
Core value of journalism – journalism for everyone
@yasmineSR