13. That’s why I love Twitter..
• In trend
• Express myself, my views/ thoughts
• Any thing goes
• Spontaneous
• Broaden my network
• Make things happen
44. On-line Strategies
twitter
- News Alert
- Trigger Actions
- Interaction
CRM
Database
Website /
Facebook
Apps
- Q&A - Brand Information
- Marketing Campaign - Corporate Information
- Link to Sales - Blogs
- eCommerce
45. Successful Twitter Strategies
1. Set Clear Goals: Why do you want to be on Twitter?
2. Responsive but not Intrusive: Avoid spam-like behavior
3. Personalized : Mood & tone of communication is very important
(consistent with brand/corporate personality)
4. Create Vibes: No hard sales (unless expected), Link to your destination,
Generate RT/conversation/mentions
5. Smart Use of #hashtags: Create your topics
6. Dedicated resource: Someone has to be responsible
7. Create Social Media Decision Tree
8. Tracking & Measures
