How to thrive in the social era from new kind

1. August 9, 2012 How to thrive in the Social Era Matthew Muñoz, Chief Design Oﬃcer and Partner Nation Hahn, Director of Engagement New Kind Elizabeth Atkins, Relationship Manager

2. Matthew Muñoz Partner and Chief Design Oﬃcer @matthewmunoz Nation Hahn Director of Engagement @nationhahn Elizabeth Atkins Relationship Manager @ElizGraceAtkins

3. Hello!

4. Key New Kind Facts Headquartered: Raleigh, North Carolina Founded: February, 2009 Clients in many industries: > National and State Government > Economic Development / Think Tanks > Entertainment / Hospitality > Technology > Arts / Museums > Banking > Insurance > Education

5. We understand you’re here representing these organizations — • Councils for International Visitors (like IAC of North Carolina) • National program agencies • State Department • Others?

6. We understand that you are... working to strengthen global awareness by hosting exchanges and programs.

7. We understand that you are... working to strengthen global awareness by hosting exchanges and programs. You’re busy keeping the lights on... and it’s hard to take advantage of new technologies and digital platforms

8. We live in the social era

9. We live in the social era

10. We live in the social era where groups of people can make the most impact.

11. people use technology to make human connections

12. people use technology to make human connections people ﬁnd others

13. people use technology to make human connections people ﬁnd others who share a common passion

14. people use technology to make human connections people ﬁnd others who share a common passion people have a greater power to amplify their message

15. people use technology to make human connections people ﬁnd others who share a common passion people have a greater power to amplify their message ideas rarely belong to one person,

16. people use technology to make human connections people ﬁnd others who share a common passion people have a greater power to amplify their message ideas rarely belong to one person, they are owned and changed by many

17. the ﬁrst internet revolution — access people ﬁnd choice INFORMATION

18. the second internet revolution — create people ﬁnd a voice INFORMATION INFORMATION INFORMATION INFORMATION

19. today’s internet revolution — connect people ﬁnd each other

20. For organizations, the social era means: Higher expectations for Better work together those in power • movements and evangelists • accountability • contagious conversation • transparency • dialogue Globalization changes the • legitimating authority landscape • political will • rapid change • civil mandates • everything happens 24/7 • increased competition • global coordination • global reach

21. What does this social era mean to you?

22. Our GOAL for today

23. Our GOAL for today Show you ways of thriving in the social era.

24. Our GOAL for today Show you ways of thriving in the social era. Show that this era creates new opportunities for your organization.

25. Examples

26. Obama election

27. Charity: Water

28. Micro-ﬁnance

29. What do these examples have in common?

30. They all... Work from bold purpose

31. They all... Work from bold purpose Identify partners

32. They all... Work from bold purpose Create contagious content Identify partners

33. They all... Work from bold purpose Create contagious content Share practices Identify partners

34. Thriving in the social era means... Work from bold purpose To set direction Identify partners To create networks Create contagious content To spark conversation Share practices To establish culture

38. Step 1

39. BELIEF Step 1 Work from bold purpose

40. BELIEF ACTION you can do that through... Crafting a provocative purpose statement, or Simplifying your organizational mission into one sentence, and Describe your vision of the future into one sentence.

41. BELIEF ACTION IMPACT and it will create... > A clear direction > A clear description of your mountaintop > A sense of shared purpose > Unity and camaraderie within the community > Ownership > Vested interest in the organization’s success > Enthusiastic support from inspired individuals

42. Our examples worked from bold purpose

43. Obama election

44. Poverty is unnecessary. - Muhammad Yunus _

45. How do you work from bold purpose to set direction? > Do you have a provocative purpose, mission, or vision statement? > Is it repeatable and memorable? > How often do you explicitly state how your day-to-day activities support your purpose?

46. Step 2

47. BELIEF Step 2 Identify partners

48. BELIEF ACTION you can do that through... Finding people who share your passion or who complement your purpose, for example social media inﬂuencers, journalists, partner organizations

49. BELIEF ACTION IMPACT and it will create... > A network or community, that can work together with you to achieve your purpose > A diversity of perspectives which help you tackle challenges in diﬀerent ways > Interdisciplinary collaboration

50. Our examples identify partners

51. Obama election

52. How do you identify partners to create a network? > Who are your partners? > How do you connect them? > What platforms or technologies do you use? > What beneﬁts have you seen from your partners collaborating?

53. Step 3

54. BELIEF Step 3 Create contagious content

55. BELIEF ACTION you can do that through... stories symbols airwaves open source content

56. BELIEF ACTION IMPACT and it will create... > An emotionally engaged audience > Earned attention > A network eﬀect > Evangelists among the community

57. Our examples created contagious content

58. Charity Water 4. produce contagious content

59. The story of Rachel http://www.youtube.com/watch?v=nC_vXAF-pBM&feature=results_video

60. How do you create contagious content to spark conversation? > What content could you create? > What content could you curate? > How do you share content? > Who sees your content?

61. Step 4

62. BELIEF Step 4 Share practices

63. BELIEF ACTION you can do that through... Creating community guidelines and Articulating and living your values

64. BELIEF ACTION IMPACT and it will create... > Shared practices > Shared understanding > Common culture > Clear boundaries of what is acceptable and what isn’t > United way of working together

65. Our examples share practices

66. “Yes We Can” video http://www.youtube.com/watch?v=1yq0tMYPDJQ

67. 2. share cultural practices Charity Water > Water changes everything > Giving Water vs. Receiving Gifts

68. “We shall follow and advance the four principles of Grameen Bank: Discipline, Unity, Courage and Hard work in all walks of our lives.”

69. How do you share practices to establish culture? > Does your community have a shared understanding of how to work together? > Does your community have an expectation of what behavior is acceptable and what isn’t?

70. Our GOAL for today

71. Our GOAL for today Show you ways of thriving in the social era.

72. Our GOAL for today Show you ways of thriving in the social era. Show that this era creates new opportunities for your organization.

77. They all... Work from bold purpose Create contagious content Share practices Identify partners

78. Thank you! Matthew Muñoz Nation Hahn Elizabeth Atkins Partner and Director of Relationship Manager Chief Design Oﬃcer Engagement @ElizGraceAtkins @matthewmunoz @nationhahn matt nation atkins @newkind.com @newkind.com @newkind.com

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