Nation Hahn (http://newkind.com/?page_id=1782#hahn) and Tom Rabon (http://newkind.com/?page_id=1782#rabon) delivered this economic development presentation to the NC Economic Developers Association. The North Carolina Economic Developers Association (NCEDA) is the statewide association for professional economic developers and their allies in North Carolina. For more than 40 years, NCEDA and its members have led efforts to promote North Carolina as an ideal destination for business investment. NCEDA members help recruit investment to the state as well as support the growth of existing businesses and entrepreneurial ventures. Economic developers using community building and social engagement in the social era can — and will — thrive.

1. February 19, 2013
Economic
development in
the social era
New Kind
Tom Rabon, Chairman and Partner
Nation Hahn, Director of Engagement

2. Key New Kind Facts Headquartered: Raleigh, North Carolina
Founded: February, 2009
We believe
> Open source principles work
for more than software
> Communities working together
can achieve bold purpose
> Social media is a tool to connect
partners, build brand and tell
stories which lead to action
Economic development experience
> RTP
> RTRP
> NCSU Centennial Campus

3. SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html

4. YOU ARE
promoting your part of North Carolina
as a top destination for business
and investment
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html

5. YOU ARE
promoting your part of North Carolina
as a top destination for business
and investment
TODAY WE’LL DISCUSS HOW TO
manage and leverage forms of media
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html

7. OUR GOAL FOR TODAY

8. OUR GOAL FOR TODAY
Discuss the best way to use
social media as economic
developers

9. OUR GOAL FOR TODAY
Discuss the best way to use
social media as economic
developers
so your organizations and our
state can thrive in the social era

10. Economic development
used to be...
SOURCE RTP.org; hhttp://online.wsj.com/article/SB123033369595836301.html

11. and success looked like this:
SOURCE RTP.org

12. North Carolina knew that success
“While many of its neighbors reel
with every recession, the Raleigh-
Durham region is now an oasis of
relative prosperity.”
— The New Republic
SOURCE RTP.org

13. But today,
economic development is...
SOURCE http://jasminhalim.com/2013/01/shanghai/
http://community.simtropolis.com/topic/40301-what-is-your-favorite-train-station/

14. SOURCE http://buyintoboulder.com/2010/07/downtownboulder/
http://www.motherearthbrewing.com/blog.jsp?item=537
http://www.maclife.com/article/news/apples_north_carolina_facility_hiring
“Young workers want a different kind of
work-life experience”
— Bob Geolas in TheNew Republic

16. Is this your world?

17. We live in the
social era

18. We live in the
social era
where groups of people
can make the most
impact.

19. the first internet revolution — access
people find choice
INFORMATION

20. the second internet revolution — create
people find a voice
INFORMATION
INFORMATION INFORMATION
INFORMATION

21. today’s internet revolution — connect
people find each other

22. In the social era —
social media is a branding tool

23. In the social era —
social media is a branding tool
people use technology to make

24. In the social era —
social media is a branding tool
people use technology to make
human connections

25. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other

26. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion

27. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to

28. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
amplify their message

29. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
amplify their message
people share information

30. In the social era —
social media is a branding tool
people use technology to make
human connections
people work with each other
when they share a common passion
people have greater power to
amplify their message
people share information
to hold leaders accountable

31. WE’RE AWESOME!
you suck
you suck you suck
you suck you suck you suck
you suck suck sucksuck
you you you you suck
you suck you suck you suck you suck you suck you suck

32. Cory Booker
SOURCE https://twitter.com/CoryBooker
MAYOR OF NEWARK, NEW JERSEY

33. City of Austin
SOURCE http://pinterest.com/wholefoods/whyaustin/
AUSTIN, TEXAS

35. Are you using digital media today?

36. How can you use
social media?
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html

37. How can you use
social media?
AS A STRATEGIC TOOL
to promote your part of North Carolina
as a top destination for business
and investment
SOURCE http://cmcadigan.blogspot.com/2010/06/socratic-problem-intrigued-arent-you.html

38. Social media is not Social media is
TRADITIONAL COMMUNICATIONS AN ARCHITECTURE OF PARTICIPATION
‣ “Just” social ‣ Conversation
‣ One-way communication ‣ Connection
‣ A fad ‣ Relevance
‣ Busy work ‣ Storytelling
‣ Private ‣ Brand as reputation
‣ In a vacuum ‣ Human
‣ Dry ‣ An invitation to connect
‣ Young

39. How can you use social media?
Discover Create Connect

40. Discover
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU

41. Discover
Who is your community?
‣ What value can you provide to each other?
‣ How do you and your community relate to one
other? How do you engage in other words?
What is your brand?
‣ How does that brand look, act, and feel?
‣ What can you celebrate?

43. Create
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU

44. Create
Craft your message
‣ Build a narrative around your brand and mission
Build a presence
‣ Use an editorial calendar for consistent updates
‣ Tailor content to suit each platform’s culture
Tell stories
‣ Use multimedia
‣ Share your stories and stories from the community
‣ Tie each story to your brand message

45. Create
Suggested platforms
‣ Facebook — visual, human, holistic storytelling
‣ Twitter — real-time updates, news and advice
‣ LinkedIn — professional connections, share value
‣ Tumblr — visual storytelling
‣ Instagram — powerful images (connect to Facebook)
‣ MindMixer — action-oriented community engagement
‣ Email — content digests, invitation to connect

47. Connect
SOURCE http://www.youtube.com/watch?v=c7SjvLceXgU

48. Connect
Start conversations
‣ Share content that invites conversation
‣ Ask your community for opinions, ideas, and stories
‣ Listen and respond to your community
Amplify impact
‣ Be a microphone for the community’s successes
‣ Create community heroes
‣ Act as a catalyst for change
Learn, adjust, and repeat
‣ Note what works and what doesn’t
‣ Take feedback into account

50. SOURCE source

51. SOURCE source

52. How can you use social media?
Discover Create Connect
> Who is your > Start conversations > Craft your message
community?
> Amplify impact > Build your presence
> What is your
> Learn, adjust and > Tell stories
brand?
repeat
> Use the right
platforms

54. OUR GOAL FOR TODAY

55. OUR GOAL FOR TODAY
Discuss the best way to use
social media as economic
developers

56. OUR GOAL FOR TODAY
Discuss the best way to use
social media as economic
developers
so your organizations and our
state can thrive in the social era

57. Thank you!
Tom Rabon Nation Hahn
Chairman and partner Director of Engagement
@newkind @nationhahn
tom@newkind.com nation@newkind.com